Samsung Business TV brings elevated in-store customer experience to local favourites
Samsung Canada partners with businesses across Canada to deliver innovative signage solutions
As technology continues to develop, businesses are looking for new and exciting ways to communicate with their customers. Samsung Canada has been at the forefront of developing innovative digital signage solutions to allow businesses to create real-time, up-to-date marketing content directed to consumers.
The Samsung Business TV allows businesses to elevate their customer experience, giving users the ability to personalize and develop their own innovative marketing tools.
Samsung Canada partnered with four Canadian businesses across the country to provide them with their own Business TVs, empowering them to manage and create their own content and providing a simple but powerful way to communicate with their customers.
Common Crown Brewing is more than a taproom and brewery. It’s a family-run business dedicated to bringing people together with their well-crafted beers. With a constantly changing beer menu, the Calgary business was looking for a new way to keep consumers up to date with its most recent home brewing innovations.
“While our hand-drawn chalkboard looked great, it wasn’t an ideal way to update customers on our menu,” said Common Crown Brewing founder, Damon Moreau. “Our Samsung Business TV has allowed us to effectively change menu content with just the touch of a button and gives us an assortment of templates to choose from, really simplifying the process.”
With the ability to choose from over 100 free pre-loaded templates, the Business TV offers the ability to create the ideal visuals for any business, or to upload your own, allowing businesses to customize their Business TV to suit their needs and streamline the marketing process.
The Samsung Business TV also allows businesses to create a focal point in a room with vibrant, eye-catching content. The Business TV lineup features Crystal Display for optimized colour expression and High-Dynamic Range to improve brightness levels, both elements Raging Crow Distillery have used to its advantage at the artisanal Nova Scotia business.
With a new expansion just completed, Raging Crow was looking for a way to educate customers about its small batch, hand-crafted range of products while enjoying the new space.
“After doubling the size of the distillery, we wanted to encourage people to explore the property while learning more about our products,” said Jill Linquist, president at Raging Crow. “With the addition of the Samsung Business TV, we can create eye-catching content that also educates guests on our products and the process here at the distillery.”
While maître fromager (a.k.a. cheese master) Afrim Pristine, co-owner of Cheese Boutique, is sourcing top-notch ingredients, he wanted to make sure that visitors to the Toronto store were able to find out more about the great selection of products on their shelves. With the Business TV’s 30 L-Bar templates, the store is able to play promotional content while TV programming remains on screen, a feature that is a great advantage to the business.
“The split-screen capabilities on the Business TV are one of our favourite features,” said Pristine. “It allows us to feature our very own Cheese Boutique TV show Cheese: A Love Story on one side, while simultaneously showcasing the great cheeses and promotions that we have on offer on the other.”
With an operating time of 16 hours a day, seven days a week, the Business TV also allows users to enjoy flexible control by setting an On and Off Timer, so employees can focus on helping guests.
Sleek, High-Quality Design
At popular from-scratch bakery SanRemo, the owners were looking not only for a marketing tool to better showcase their products and communicate with guests, but also one that fits with the bakery’s own aesthetics. The sleek design of the Business TV—available in carbon silver and a variation of sizes—made it the ideal product for the bakery, with its pastry-filled glass displays and signature blue branding.
“Quality is the most important thing to us here in SanRemo, and we wanted to showcase our high-quality products on high-quality technology,” said co-owner Robert Bozzo. “The Samsung Business TV allows our staff to highlight our products in beautiful, vibrant colour to customers.”
With businesses constantly looking for new ways to stay relevant, the Samsung Business TV provides flexible functionality suited to a wide range of retail stores and businesses. The Business TV provides the ideal solution for customer communication and the distribution of timely marketing information through vibrant visuals that boost the in-store experience for customers.
To learn more about Samsung Business TV, please see here.
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