Samsung Canada Elevates the Guest Experience with Digital Innovation

*This article was published by InnFocus.

The world around us is rapidly changing. After a challenging couple of years, the way people engage and interact with each other has evolved, which influences their attitudes and behaviour. As part of this change, today’s guests have increased expectations, which now include enhanced experiences that are enabled by seamless digital connectivity.

A personalized hotel experience is important to guests, so increased pressure is being placed on those working within the hospitality industry to explore and invest in digital technologies that will meet guests’ enhanced expectations.

To help support the efforts of hotels and deliver value on their digital investments, Samsung Canada offers an array of digital display solutions. Such solutions ensure efficient, high-end connectivity that allows hotels to deliver impeccable service and communication from check-in to checkout and beyond, driving and enhancing guest loyalty. Whether it’s outdoor digital signage that captures guests’ attention or in-suite digital tools that keep guests both informed and entertained, Samsung’s innovative digital solutions support the incredible guest experiences that hotels strive to provide to their guests.

Making a Big Impression with Impactful Digital Signage

It’s no secret the guest experience begins as soon as patrons enter the hotel lobby. To help create an immediate impression that guests will remember, Samsung’s LED displays are an incredibly powerful visual tool. The Wall, for instance, allows hotels to showcase welcome messages for event attendees, or wayfinding information for private functions. And, when the screen isn’t being used to deliver specific messaging, it can be leveraged to display captivating scenes of the city, its landmarks, landscapes, or other local highlights.

Checking-In Made Easier

A growing trend among some travellers today is their increasing desire for a discrete and private check-in experience. Samsung enables this experience with its interactive, self-service Kiosk, which provides guests with the ability to check-in or select upgrades. The Kiosk boasts a compact, space-saving design, advanced security, and easy management and maintenance for reliable performance.

Delivering a Premium In-Suite Experience

For most travellers, a comfortable and seamless in-suite experience is one of the most important aspects of their stay. Samsung’s new generation in-room hospitality TVs with QLED display technology for deeper contrast and exceptional brightness featuring Samsung’s new content management system, LYNK Cloud, provide a gateway to hotel information, services, and activities. It’s a way for hotels to provide a new level of interactivity for their guests, which includes opportunities and access to new experiences in a personalized manner, allowing guests to order room service, view menus and check out easily and conveniently.

Digital Concierge Stations

Digital touch screen displays can also be used to provide guests with real-time information regarding local restaurants, sporting and entertainment events as well as airport and airline updates. Serving a similar function as a mobile device, a digital concierge station helps fulfil guests’ search needs while encouraging essential personalized engagement with the hotel.

Augmented Signage for Additional Revenue

Elevators can also be outfitted with Samsung digital displays to provide guests with news, weather, directions to hotel amenities, or special information specific to the hotel. For example, a digital display can promote the hotel’s restaurant, café, bar and gift shop by displaying timely deals, menu boards, upsell opportunities and special promo offers, generating additional revenue for the hotel.

Outdoor Signage

With the latest fully integrated and contained outdoor signage technology that can withstand different weather elements, hotels can reach potential guests with messages promoting different services and offerings like free Wi-Fi, complimentary breakfast, parking, discounted nightly rates, or seasonal partnerships with local restaurants. This provides hotels with yet another way to increase revenue.

In an ever-changing world and continuously evolving hospitality landscape, hotels are always exploring new ways to “wow” their guests and provide them with an exceptional experience during their travels. Through its innovative digital display technology, Samsung is helping the industry achieve that goal.