Samsung Canada ushers in next generation locker-room experience with AirDresser at boutique fitness club

Totum Life Science fitness club and sports medicine clinic now provides members with innovative new clothing-care technology.

At Totum Life Science, a unique and research-backed approach to fitness has long been the centre of its business model. After more than 20 years in the industry and an expansion to five Toronto locations, Totum co-founders Tim and Stacy Irvine are still striving for ways to take their gyms to the next level of client wellness, from gym floor to locker room.

To help further elevate the member experience, Samsung Canada identified an opportunity to provide Totum with its new AirDresser, a revolutionary steam-cleaning closet that provides users with effective and efficient care of even their most delicate garments, including the ability to sanitize clothes.

With the gym situated in the heart of Toronto’s King West neighbourhood, the AirDresser provides a unique experience for members of Totum, many of whom live and work in the surrounding area. With “Air Hangers” releasing powerful steam and air throughout the unit, members can ensure their casual wear stays pressed and wrinkle-free as they head out for lunch or back to the office following a workout, group fitness class, physiotherapy appointment or personal training session.

The AirDresser also provides users with an innovative new solution to sanitize sweaty gym gear. With the “Sanitize Cycle,” the AirDresser uses JetSteam technology to remove 99 per cent of bacteria, dust mites[1] and odours[2] from members’ gear, so they can be confident their gear is sanitized and ready for their next visit. For members who want to keep their gym shoes smelling fresh, the AirDresser features a built-in Fresh Finish compartment[3], allowing users to insert a scented dryer sheet of their choice to freshen up items and reduce static cling.

“As a cutting-edge fitness facility, Totum has long invested in gym-floor equipment to enhance members’ fitness experience. To extend that elevated experience beyond the workout itself, Samsung recognized an opportunity to provide Totum members with top-quality clothing care,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “With the AirDresser, members can utilize its innovative features to ensure their gym clothes are sanitized and ready for their next session.”

To help members choose from the many cleaning options available on the AirDresser, Totum management can pair the unit with the Samsung SmartThings app[4], which features a “Care Recipe” section to recommend cycles according to clothing and fabric types. Management can also ensure the unit is running smoothly through the app with the “Home Care” feature, which notifies users when the unit is due for cleaning. The cleaning itself is automatic through innovative Self Clean Technology.

“At Totum, we aim to bring our members an elevated fitness experience based on their needs and expectations of a boutique gym. Since we added the AirDresser, our club doesn’t just feel elevated, it feels like a new era of wellness. The future is now,” said Tim Irvine, President at Totum Life Science. “The AirDresser’s sanitize function in particular has been a hit with guests looking to clean gear after a session. At a time when so many Canadians are refocusing their priorities around personal health and wellness, we as a business need to keep upping the ante, and Samsung has helped us do that.”

The AirDresser brings comprehensive clothing care out of the home and into a new environment, without the need for traditional washers and dryers, and provides members at Totum with a unique locker-room experience.

For more information on the Samsung AirDresser, please visit Samsung.com

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[1] Based on Intertek report RT18E-S0009_R1 dated Aug 29, 2018, using the Sanitize cycle eliminates 99.9% of E. coli and S. aureus bacteria. Based on Intertek report 180800039SEL-001 dated Aug 24, 2018, using Sanitize cycle eliminates 99% of house dust mites.

[2] Based on Intertek report RT19E-S0029 dated Dec 30, 2018, using Normal cycle eliminates 99% of isovaleric acid, 4-ethenylpyridine, valeraldehyde, and tetrachloroethylene.

[3] Dryer Sheets sold separately. Scent strength may differ based on dryer sheet used. Scent may remain inside AirDresser after cycle is complete. Discard dryer sheets after each cycle to prevent mold growth

[4]  SmartThings not compatible with some tablets and other select devices. Available on Android and iOS devices. A Wi-Fi connection and a Samsung Account are required.