Samsung launches the all-new Bespoke AI lineup advancing the future of home appliances

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Enhanced connectivity and AI capability lay the foundation for a truly smart home




Samsung Electronics Co., Ltd. today announced its latest home appliance lineup at a series of special launch events, ‘Welcome to ‘BESPOKE AI’[1], held in New York City, Seoul and Paris. Samsung shared its vision for enhancing the holistic home experience through interconnectivity among its products, showcasing how artificial intelligence (AI) enhances the performance of appliances.


Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, highlighted how Samsung home appliances not only perform well with the usual tasks but can do more than previously imagined with the use of AI. “Since the first introduction of BESPOKE in 2019, Samsung Electronics has presented to the market on how appliances can be customized to best fit each user’s home and lifestyle,” said JH Han. “Five years later, we now share our vision for AI in appliances with the products that expand the Bespoke legacy through enhanced connectivity and AI capabilities that will take the consumer experience to the next level.”



Bespoke AI Appliances Sync to Create New Experiences in Various Home Spaces

With built-in Wi-Fi, internal cameras, AI chips and compatibility with the SmartThings application, Samsung’s latest Bespoke AI appliances come with enhanced features and connectivity to lay the foundation for a truly smart home. Also, the new AI Home, a connected 7-inch LCD display that has been added to multiple products, provides intuitive, easy access and control over the whole connected ecosystem.


The AI Home includes 3D Map View, a feature that provides users with a full 3D view of the house, allowing them to easily locate and control their connected appliances Users can also receive calls coming to their phones through the AI Home, allowing them to answer calls while, for example, continuing the housework they were doing. Moreover, the AI Home makes housework more enjoyable as well. Users can play their favourite songs, watch videos on the Internet app, or refer to recipes on the screen while they are cooking.


At the BESPOKE AI event, Samsung also showcased the new feature ‘Calm Onboarding’, which makes it easier for users to join Samsung’s connected life. It frees users from having to go through the hassle of product registration, as it directly registers products purchased under a Samsung Account at onto the SmartThings app with the same account.


To provide assurance to users as they step into the era of hyper-connected home appliances driven by technological advancement, Samsung also highlighted its comprehensive Knox security platform that protects all user data located on the connected appliances. In fact, the 4-Door French Door Refrigerator with AI Family Hub™[2] has been verified to the ‘Diamond’ level by UL Solutions for its IoT security capabilities. UL Solutions is a leading global safety science company . Other Family Hub models[3] applying the same technology, have also achieved the same verification.



AI Expands Spectrum of Features to Samsung Home Appliances

The 4-Door French Door French Door Refrigerator with AI Family Hub™[4] is the primary control center for all things food, connecting the refrigerator to other appliances in the home. The AI Family Hub™+[5], which is the large LCD screen in the front right panel of the refrigerator, is the key to intuitive AI experience, where users can view recommended recipes and play music and videos for kitchen entertainment. The 4-Door French Door Refrigerator with AI Family Hub™ comes with AI Vision Inside[6] which uses an internal camera to identify 33 fresh food items that go in and out of the fridge. The recognized food items are listed and managed on the Family Hub™ display and can also be checked on the SmartThings app[7].


The Bespoke AI Laundry Combo™, is the All-in-One washer and dryer, providing the advantages of two separate appliances while freeing up valuable space. It comes with various AI features, such as remembering the periodic and seasonal needs of users and recommending the optimal cycle for the wash[8]. With AI Opti Wash & Dry™, the Bespoke AI Laundry Combo™ intelligently adjusts the washing and drying performance for each load and senses the weight of the laundry to dispense the appropriate amount of water and detergent. It also detects the fabric[9] and monitors the level of soiling during a cycle. If necessary, it adds more detergent and varies the washing time. It then adjusts the drying process to suit the weight and fabric type of users’ laundry. After finishing the cycle, users can monitor how much energy and water were consumed through the report provided on the Smart Things App[10].


Another unique appliance introduced only at the New York event was the Bespoke Slide-in Range with AI Home. This product is a multi-functional induction range that also comes with various fun factors. It comes with an Internal Oven Camera that lets users see inside the oven from remote places, like on the TV[11] from the living room, or even from outside the home through Smart Things on their mobile phones. With this, users can even get a short time-lapse video clip[12] with the highlight of the cooking process that they can share on social media.


Advancing the Future of Appliances

Samsung is not only dedicated to presenting a better home experience, but also committed to creating more innovative and efficient products.


It continues to upgrade Wi-fi connected appliances in the market and already in users’ homes through software updates and the further development of Smart Things. Users can enjoy new features, including energy saving features, even with the models they already own. Smart Forward[13], announced for the first time at the event, is a service that provides the newest features, security patches, and upgrades through regular software updates. Users will be able to check available updated information and receive notifications from the SmartThings App[14].




[1] AI based features available on select appliances
[2] This is global name, naming is different by region. (North America) Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+,
(Latin America) Bespoke 4-Door French Door Refrigerator with AI Family Hub™+
[3] RF**DB99****, RF**DB95****, RF**DG9H****, available in North and South America, Europe, Middle East, Southeast Asia, India,
Australia, Korea
[4] Does not mean all services available on the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+ are AI or generate information or outcome using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) the recipe recommendation feature available on Samsung Food
[5] (North America, Latin America) AI Family Hub™+, 32”, (Europe) AI Family Hub™, 21.5”
[6] As of April 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy
[7] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users are required to utilize a single log-in account between the devices
[8] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.
[9] To prevent wear, wash like fabrics together. Based on AI-based algorithm
[10] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
[11] Available on certain Samsung Smart TV models, which must also be connected to the range via the SmartThings App and using the same Samsung account. A notification is displayed on the TV screen 5 minutes before the end of your cooking. When you select the notification, you can see your food and check its progress using the streaming video
[12] A 10 second time-lapse video is created and saved for 24 hours. Video is only recorded when the door is closed. After the cooking process ends, it takes about 20 seconds to encode the video
[13] Update period and applicable features may vary by region and model
[14] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

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