Samsung Unboxes its 2021 Lineup, Letting You Discover More of What You’re Passionate About
From MICRO LED and Samsung Neo QLED to monitors and lifestyle screens, Samsung redefines the role of the TV in the home with capabilities relevant to consumers’ new needs and personal interests
Samsung Electronics Co., Ltd. showcased its 2021 lineup of MICRO LED, Samsung Neo QLED, lifestyle TVs, monitors, and soundbars at its virtual Unbox & Discover event. As people spend more time at home, Samsung’s latest innovations let consumers get the most from their screens—allowing them to work efficiently, communicate effectively, and explore their personal passions.
“At Samsung, we’re committed to delivering new innovations to help improve Canadians’ everyday lives. Over the past year, technology became top of mind as our homes transformed into offices, schools, gyms and more,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “As Canadians spent more time at home, the TV became more integrated into our lives. This year, we are continuing to redefine the role of the TV with personalized technology that reflects the needs of consumers.”
For decades, TVs were seen simply as a way to watch movies and shows; now, TVs are serving as conference rooms and fitness hubs. By taking advantage of many features for the first time this past year, people are re-examining the role that their TV plays in their lives.
Beyond Samsung’s innovative approach to new features, our leadership in picture performance has made Samsung the number one global TV manufacturer for 15 consecutive years. In 2021, Samsung continues to break new ground to offer consumers extraordinary viewing experiences.
MICRO LED Comes Home
With superb brightness, deep blacks, and breathtaking image quality, MICRO LED technology offers a groundbreaking viewing experience that lasts. Its inorganic LEDs helps ensure the screen stays vibrant over its lifetime.
In 2018, Samsung introduced MICRO LED in the form of “The Wall”—a configurable system of modules that can reach an astounding 292 inches for an experience like no other. With its inherent flexibility, “The Wall” requires professional installation in the home or in the office.
In 2021, Samsung brings the power of MICRO LED technology in the form factor of a traditional TV experience. Now, consumers can take home a cinematic experience in a beautiful edge-to-edge screen design, with no need for professional assembly and installation. MICRO LED will be available in 110’’ and 99’’ sizes in Canada beginning this summer, with an 88’’ size launching this fall.
MICRO LED can become 4 screens in one. With 4Vue (Quad View), consumers can watch up to four sources of content simultaneously. Keep up with multiple sports at once, or stream a walkthrough while playing a video game. MICRO LED brings true-to-life picture quality at a grand scale—right out of the box.
Samsung Neo QLED Fits Any Home and Every Passion
As people turn to TVs as an outlet for their passions, Samsung developed Samsung Neo QLED to enhance the viewing experience, regardless of what you’re watching. The Samsung Neo QLED viewing experience is defined by our Neo Quantum Processor, and new Quantum Mini LEDs. At just 1/40th the size of conventional LEDs, Quantum Mini LEDs allow for ultra-fine light control. With deep blacks, bright lights, and upscaling technology, Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a hockey game, or playing one on your gaming console.
Samsung Neo QLED also offers features that level up gaming. Samsung is proud to be the Official TV Partner of Xbox Series X in Canada and the United States. With Xbox and Samsung renewing their multi-year agreement this year, the two companies will continue working together to offer an unbeatable gaming experience. Samsung Neo QLED and QLED offer cutting-edge capabilities that make them a phenomenal companion to next-gen gaming with Xbox Series X. Samsung Neo QLED and QLED let you see virtually every detail with incredible 4k clarity, a silky-smooth 120 frames per second, and a low 5.8ms response time.
In order to further deliver optimized gaming performance to the 2021 Samsung Neo QLED and QLED line, Samsung has also partnered with AMD to develop the first TV with Freesync Premium Pro support for both PC and console games to deliver a truly exceptional HDR gaming experience. Additionally, Samsung’s new Game Bar helps players quickly monitor critical aspects of play. You can use it to access Samsung’s Super Ultrawide Gameview, which brings ultra-wide aspect ratios—traditionally only available on gaming monitors—to the TV.
For those with a passion for fitness, Samsung Neo QLED brings athletic training and healthy living to the home. Last year, when people weren’t able to go to the gym, many sought ways to stay fit at home. Samsung Health, a comprehensive fitness and mindfulness platform, met this need. Samsung Health helped us stay fit with partner apps for every style of fitness and wellbeing, together with seamless connectivity to mobile devices and wearables.
In 2021, Samsung Health adds the benefit of a Smart Trainer. With an optional camera sold separately, the Smart Trainer utilizes AI to analyze your posture and provide real-time feedback to improve your form as you follow instructional videos.
In 2021, Samsung Neo QLED’s 8K models (QN800A and QN900A) will be available in 65’’, 75’’, and 85’’ sizes, while the 4K models (QN90A and QN85A) will reflect an even wider selection, starting at 50’’.
TV Technology That Reflects Your Style Indoors or Outdoors
Consumers today expect experiences tailored to their needs, personal tastes, and style. The Lifestyle TV category offers screens designed for every consumer and every space—in and outside the home.
The Frame transforms the TV into a work of art that can be personalized to fit your aesthetic and decor. With new partnerships in the Art Store, like NAVA Contemporary and Etsy, The Frame features more original artwork to match individual tastes. It also includes AI-based auto-curation technology that recommends artwork based on your selections. Curate your own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions. The Frame also features increased photo storage space from 500 megabytes in 2020 to 6 gigabytes in 2021, so you can store up to 1,200 photos in UHD quality. From beloved classics to stunning photography, the Art Store gives you access to a variety of content to personalize your space.
In 2021, there are new ways to customize The Frame itself—from new mounting options like the Slim Fit Wall Mount to five bezel options. In addition, we’ve made the 2021 Frame slimmer than its previous model: just 24.9 millimeters thick, about the same depth as an actual picture frame. It’s just as appealing off as when it’s on.
For those who miss the movie theatre experience, The Premiere, a triple laser projector with 4K resolution, represents the next stage in home cinema—all in a compact package. Traditional beam projectors can be clunky and difficult to set up—and even if they offer a big screen experience, the resolution is sometimes below that of an ordinary TV. The Premiere’s minimalist design, with rounded edges and a fabric finish, fits neatly into any home. To help consumers use The Premiere anywhere in their home, we’re going to be offering rollable screens optimized for The Premiere later this year on Samsung.com. Just position The Premiere around 5 inches or further from a monotone wall or ALR screen, and break out the popcorn.
In 2020, Samsung took its industry-leading picture performance from inside the home to the yard—just as consumers were looking to get outdoors. With The Terrace, our first outdoor TV, consumers can enjoy the picture quality, audio performance, and smart features they expect from Samsung outside. And they can do so worry-free; The Terrace is weather-resistant, with an IP55 rating to protect against water and dust. It’s also simple to install, and easy to connect to cable service and a Wi-Fi network. The Terrace is available in 55”, 65”, and a new 75” Full Sun model is coming in time for the summer.
Screens Suited for Every Need – From Productivity to Play
In 2020, the relevance of the monitor at home changed dramatically. For many, this meant additional screens for multiple needs. Suddenly, a screen that was used to shop online or surf social media became critical to daily life, as consumers used it to make the most of work, school, and play.
To fulfill this demand, the Smart Monitor is Samsung’s first “do-it-all” monitor—uniting the best of monitor and TV. Smart Monitor is compatible with Wi-Fi, Bluetooth, Wireless DeX, and Apple AirPlay 2, letting consumers work from any location without having to connect to a PC. With AirPlay 2, customers can stream, control, and share their favourite content directly from their iOS device to their monitor. When you need to relax, you can enjoy your favourite shows by turning on the Smart TV platform and accessing your preferred streaming apps. Smart Monitor helps consumers stay productive when they need to be—and entertained when they need a break.
In 2020, the Odyssey G9 gaming monitor generated a lot of buzz—this year, Samsung is leveling up the experience with a Quantum MiniLED display and premium gaming features. The 1000R screen curvature, combined with Quantum MiniLED display technology, gives gamers the ultimate experience. The new G9 joins Samsung’s full lineup of curved and flat Odyssey gaming monitors.
To enable a new way of learning and working while staying safe, we’re introducing the Samsung FLIP 75-inch, a digital whiteboard you can write, draw, and edit on. The Flip offers connective features for hybrid working and learning to help consumers succeed—whether in the classroom, in the office, or at home. With optimized 4K picture quality and easy-to-read visuals, a team of up to 20 can work simultaneously and sync their personal devices for real-time content sharing. The Flip allows users to see a coworker’s or a teacher’s presentation as if they were there in person—offering the ability to work together while staying at home. Designed to foster greater collaboration, increase productivity, and enable a seamless exchange of ideas, the 75’’ display joins the 55’’, 65’’, and 85’’ display.
Sound That Matches the Visual
While Samsung TVs offer incredible sound from super small speakers, nothing rounds out the home theatre experience like the addition of a Samsung soundbar. The 2021 Q Series lineup includes exclusive Q-Symphony tech, syncing audio from a Samsung QLED TV to deliver enhanced 3-dimensional sound. The soundbar even measures its environment to project audio precisely where it needs to be.
For a full, deep and rich immersive experience, the Q950A boasts 11.1.4 channel sound bringing you right into the centre of the action. For those who play music from their mobile devices, Tap Sound makes it as simple as tapping a device to the soundbar. And the Q950A works with Amazon Alexa—making it easy to take full control of the listening experience.
Passions, Style, Tastes, and Needs
In 2021, Samsung complements your passions, adjusts to your tastes, and delivers performance that enhances your experiences. From the pinnacle of luxurious performance in MICRO LED, to the aesthetic appeal of The Frame, Samsung redefines the role of the TV in your home—at a time when the TV itself is becoming more relevant.
For more information on Samsung’s TV products, please www.samsung.com/ca/tvs.