Samsung’s Latest Screen Lineup Unboxed, Bringing a New Era of Samsung AI TV

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2024 products offer next-level home entertainment experience with advanced processors and powerful, AI-driven features


Samsung Electronics today provided a closer look at its 2024 TV and soundbar lineup at the Unbox & Discover event by showcasing the latest Neo QLED 8K and 4K, OLED TVs and soundbars. As a leading TV manufacturer, Samsung’s offerings at this year’s event include AI TVs that elevate the home entertainment experience with a range of powerful, AI-driven solutions.


“We’re pushing the boundaries of home entertainment by integrating AI in ways that go beyond traditional viewing experiences,” said SW Yong, President and Head of the Visual Display Business at Samsung Electronics. “This year’s lineup is a testament to our commitment to innovation, offering products that not only provide exceptional viewing experiences but also contribute meaningfully to our consumers’ lifestyles.”


Elevating Senses With Neo QLED 8K: Clarity, Sound and Smart Experiences


Neo QLED 8K stands as the flagship of Samsung’s latest TV lineup, equipped with the advanced NQ8 AI Gen3 processor and marking a significant leap in SamsungTV technology. This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor, along with an eightfold increase in neural networks from 64 to 512 — providing an exceptional viewing experience with crisp details.


Every scene on the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out fine details with outstanding clarity and naturalness, from facial expressions to subtle nuances. With 8K AI Upscaling Pro,[1] users’ favorite shows and movies are transformed, allowing them to enjoy stunning details and picture clarity. Additionally, AI Motion Enhancer Pro[2] makes fast action smooth and clear — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene. All these features come together to redefine the Samsung big screen experience.


The Neo QLED 8K also delivers precise audio powered by AI sound technology. This year’s Active Voice Amplifier Pro now excels at extracting dialogue from background noise. Object Tracking Sound Pro[3] also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.


The Neo QLED 8K also boasts AI features that understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimizing the visuals and audio for an immersive and engaging gaming experience. The AI Customization Mode adjusts the picture for each scene based on user preference, while AI Energy Mode allows users to save energy without compromising picture quality.

Available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches, the Neo QLED 8K lineup promises an unparalleled viewing experience that sets new standards in the premium large-screen category.


Smart Features With Samsung Tizen OS for Enhanced Integration and Personalization

In 2024, Samsung’s AI screens are set to redefine the Samsung user experience with advanced connectivity and a suite of smart features, apps and platforms. Leveraging the powerful Tizen OS, these innovations have created an ecosystem that is connected andpersonalized. This allows devices to integrate effortlessly into users’ digital worlds, transforming screens into a central hub for all their needs.


Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup[4]. The moment users turn on their new Samsung TV, the TV recognizes and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all Samsung devices at home as well as compatible third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen.


Samsung’s 2024 screen lineup also brings integration with users’ smartphones. Users can simply bring their smartphone near the TV to activate Smart Mobile Connect, which turns the device into a universal remote for the TV and connected home appliances. Additionally, in 2024, users can use their smartphones as game controllers with a customizable user interface (UI) and haptic feedback, offering convenient and enhanced gameplay at their fingertips.


Beyond connectivity, Samsung’s 2024 Smart TVs also provide highly personalized experience with its apps and platforms. With the latest addition of widgets, TV screens are now personalized dashboards that allow users to easily monitor home status, camera feeds, energy usage, weather updates and more. Samsung is also introducing Samsung Daily+, a unified smart home platform that brings together a diverse range of apps, categorizing them into SmartThings, Health, Communication and Workspace, each aimed at elevating different facets of user lifestyles and home environments.



Security is paramount, and with Samsung Knox, features, apps, and platforms benefit from robust protection, allowing connected experiences to remain secure.



Expansive Lineup for All Entertainment Needs: Neo QLED 4K, OLED and Sound Devices



Arange of TVs and sound devices designed to offer consumers a wider array of choices to suit diverse lifestyles and preferences is being introduced by Samsung this year. This comprehensive lineup underscores Samsung’s commitment to innovation and a customer-centric approach.


The 2024 Neo QLED 4K lineup brings innovative technology from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with new features powered by the NQ4 AI Gen2 Processor. This advanced chip breathes life into content, rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro[5] and Quantum Matrix Technology, the screen provides amazing contrast even in complex scenes. With a Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate Samsung 4K UHD experience. Neo QLED 4K will be available in sizes ranging from 55 to 98 inches, catering to diverse viewing environments.


Samsung is also introducing its first Glare-Free OLED, reducing unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro[6].


Additionally, with features such as Motion Xcelerator 144Hz[7] provides smooth motion and quick response rates, Samsung OLED is a great choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space. Available in three models — S95D, S90D, and S85D — ranging from 42 to 83 inches, there’s a perfect fit for every home.


The 2024 lineup also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos. This model comes with a host of features that stand as a testament to Samsung’s continued leadership in the soundbar industry,  featuring innovations such as Sound Grouping for pulsating, room-filling sound and an option for personal listening that allows users to enjoy their content through rear speakers without disturbing others.


The ultra-slim S800D and S700D soundbars continue to deliver exceptional audio quality in an unbelievably sleek and space-saving design. Plus, all Samsung soundbars come with advanced audio technologies like Q-Symphony, which seamlessly integrates Samsung TVs and soundbars for a masterfully orchestrated sound experience.




Lastly, Samsung has unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features. Whether used as a standalone device or paired with a TV and Soundbar, the Music Frame provides an auditory experience that complements your space.




Available for pre-order at, Samsung Experience Stores, and participating authorized Canadian retailers and carriers in Canada starting March 12.


Trade-in offer

From March 21 – April 11, Canadians can save up to $2,700 when they upsize an eligible Samsung TV. Plus, get an additional $1,260 when you add a soundbar with eligible TV trade-in.[8]


For more information or to pre-order Samsung’s 2024 TV products, visit






[1] QN900D only. The features provided may vary by model.
[2] QN900D only. The features provided may vary by model.
[3] QN900D only. The features provided may vary by model.
[4]  “Samsung TVs require a logged in Samsung Account in order to access smart features
[5] Available on QN90 and QN95. The features provided may vary by model.
[6] OLED HDR Pro available on S95D. The features provided may vary by model.
[7] Motion Xcelerator 144Hz available on S95D and S90D. The features provided may vary by model.
[8] From March 21 to April 11, 2024, customers can save up to $2,700 off MSRP on their purchase of an eligible 2024 Samsung TV. $2,700 savings are based on the purchase of an eligible 85” TV QN85QN900900DFXZC for the MSRP of an eligible 75” QN75QN900DFXZC. Eligible TV and soundbar must be purchased on the same invoice to qualify. Some conditions apply. Visit for full offer details.

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