[Better with Bespoke] ② Flex Your Style With the Customizable Samsung Bespoke 4-Door Flex Refrigerator

on January 12, 2021
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Samsung’s CES 2021 lineup showcases exciting ways that its new devices make users’ lives better. The company designed its latest home appliances with a focus on ‘Bespoke’ personalization – creating appliances that are customized for each user the way a bespoke suit is precisely tailored for each wearer. Optimized to fit a variety of lifestyles, Samsung’s newest innovations set a new standard for home appliances.


Samsung’s introduction of its award-winning Bespoke refrigerators made waves across the industry by ushering in a new era of customizable home appliances.


At this year’s CES, the company officially announced the launch of all-new Samsung Bespoke 4-Door Flex refrigerator in the U.S. market. Now, U.S. consumers can customize their kitchen with a fridge featuring colors and materials that perfectly suit their own lifestyles and décor choices.


In particular, the all-new Bespoke 4-Door Flex refrigerator takes the lineup’s personalization to the next level by introducing a range of customizable food management features. Read on to learn more about how Samsung designed the Bespoke 4-Door Flex to cater to a wide variety of households’ refrigeration needs.




Match Your Aesthetic

The Bespoke 4-Door Flex refrigerator includes Samsung’s trademark large capacity, flexible convenience and powerful cooling performance, along with the option to choose the color and finish of the four front panels to match every décor style. Whether your preferred color palette is minimalist or cozy, there’s a Bespoke color for you.



The panels of the Bespoke 4-Door Flex refrigerator are available in a dynamic range of colors, with users in each region able to choose from a color palette of options tailored specifically to their market.


In the U.S., the first market the Bespoke 4-Door Flex will be available in, consumers can choose between Grey Glass, Sky Blue Glass, Navy Steel, Champagne Steel, Matte Black, Navy Glass, White Glass and Rose Pink Glass panel color options.


Furthermore, U.S. consumers will also be able to match their Bespoke 4-Door Flex even more closely to their interior design aesthetic thanks to the availability of either a classic Steel metal finish or a glamorous Glass finish.



If your home aesthetic changes, you can make sure your refrigerator keeps up. Simply contact an installer to switch out the panels to the color and finish of your choice for quick and easy customization.


Whichever style you select for your Bespoke 4-Door Flex, you are guaranteed a premium touch to your home thanks to the refrigerator’s flat doors and seamless design.




Beverage Access Made More Convenient Than Ever

The Bespoke 4-Door Flex also comes with a brand-new Beverage Center™, hidden away behind the upper left door to maintain the refrigerator’s flat, sleek front door design. The Beverage Center™ includes an Autofill Water Pitcher that is always full of fresh water whenever you need it, and a water dispenser with a washable dispenser nozzle for hygienic use.



Once you have your water, you can easily cool it down with ice. The Bespoke 4-Door Flex comes with a Dual Auto Ice Maker that can make regular cubed ice as well as nugget ice – smaller, more chewable pieces of ice that will cool down your drinks even quicker.




Customize Your FlexZone

The Bespoke 4-Door Flex offers more customized food management options than ever before, whatever your needs might be. The refrigerator features a FlexZone in its lower right compartment that allows you to switch between refrigerator and freezer modes as you require. The FlexZone now includes five different convertible modes to keep your food at optimal temperatures, including the brand-new “Fruits & Veggies” mode.



The two veggie boxes, or crispers, in the Bespoke 4-Door Flex also allow for more control over your food storage. The Crisper+™ drawer is airtight, keeping fruits and vegetables fresher for longer, while the Flex Crisper™ can be temperature-controlled to be perfect for either for vegetables or for meat and fish. The storage modes on the FlexZone and Flex Crisper™ can be controlled either directly on the fridge itself or through the SmartThings app.


Of course, the Bespoke 4-Door Flex comes with Samsung’s signature cooling technologies including Triple Cooling, which independently cools the three separate compartments and enables customized temperatures in each; Metal Cooling, with an even wider metal plate for more even and fast cooling; and Precise Cooling, which ensures that the fridge is always set to the exact temperature you want.


The Bespoke 4-Door Flex refrigerator is not just a home appliance – it is as aesthetically customizable as a piece of furniture and as functional in your kitchen as the food products it stores. From its variable panels to its flexible storage and dispenser options, the Bespoke 4-Door Flex has been designed to fit your lifestyle, just as every “bespoke” item should be.

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