[Beyond Barriers with the Galaxy S7 and S7 edge] “Celebrate Who You Are”

on March 18, 2016
Share open/close
URL Copied.

Samsung Newsroom throws the spotlight on creative individuals who embody the ethos of the Galaxy S7 and S7 edge. In this, the final article in a series of three, we meet South Sudanese supermodel, author and activist Alek Wek.





“When I first started out, no one thought I would make it because I looked so unusual compared to other models,” she says. “There had never been a top model who looked like me.”


But for people like Wek, arguably South Sudan’s most famous daughter, there are still barriers to be broken down.


A bloody civil war led her to flee her native country at age 14 and take refuge in the United Kingdom. Four years later she got her big break when a modelling scout discovered her in a South London park.


At the time, there were no supermodels like Wek on the scene. Her distinctive looks, typical of the Dinka people – the predominant ethnic group of South Sudan – seemed to be at odds with the fashion world’s idea of beauty.


But rewriting the history books is what Wek is all about.




It was not long before she was adorning the covers of fashion magazines like Vogue and Elle and designers around the world wanted her as the face of their brands.


Her ethos is clear, “Children should never think ‘I can’t do that,’ just because no one else like them is doing it,” she says. ““From my childhood in South Sudan to my unconventional ‘look’ in the fashion industry, I’ve faced many barriers to get where I am today. However, the relentless pursuit of my dreams helped me to defy these imposed limits and create meaningful progress within the fashion industry.”


When asked about her partnership with Samsung on the shoot, she says, “I appreciate Samsung’s status as a relentless innovator in their industry. They’re not afraid to be the first or to be a pioneer.”


Wek believes technology makes the world a connected and unified place. She says, “It enables us to keep moving forward and bring awareness to meaningful causes while empowering people across the globe to break their own personal barriers and defy limitations.”


Check out the stories of fellow innovators Kelli Samuelson, female cycling pioneer, and Henrik Vibskov, artistic Renaissance man, also featured in this series.


About Alek Wek
Alek Wek is a South Sudanese British model, author and designer who began her fashion career at the age of 18 in 1995. Wek, who was the first African model to appear on the cover of ELLE, is one of the most recognized fashion models in the world, and through her work as a UNHCR ambassador, she is a passionate campaigner for refugees like herself. Her influence in the fashion industry translates through numerous philanthropic partnerships, such as her current role as an ambassador for the H&M Conscious Foundation. She has worked with top designers such as Alexander McQueen, Chanel, Christian Dior and Kenzo, and participated in numerous fashion weeks. She is a role model to many including celebrities such as Lupita Nyong’o.

Products > Mobile

For any issues related to customer service, please go to Customer Support page for assistance.
For media inquiries, please click Media Contact to move to the form.