How QLED Achieves Excellence in Picture Quality

on January 6, 2017
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Samsung’s SUHD TVs revolutionized the viewing experience, delivering unparalleled brightness, contrast and High Dynamic Range using quantum dot technology. The company’s 2017 line-up of QLED TVs once again strives for excellence—excellence in picture quality.


Utilizing new Quantum dot (QD) material, Samsung’s QLED TVs offer outstanding color volume, pinpoint color accuracy, improved brightness and the deepest blacks on an active display. These attributes equate to a picture quality unlike any other experienced before.


QLED uses new Quantum Dot technology that enhances stability and efficiency



The Relationship Between Light and Color

Color is determined by light. Consider rain, for example. Usually, it’s nothing more than water droplets falling from the sky. But, with the right amount and angle of sunlight, it can be transformed into a beautiful rainbow. Televisions, too, utilize light in a similar way to create color.


Lighting conditions can also affect the intensity and vibrancy of color. The façade of a structure, for instance, appears differently at various points of the day and times of the year. This is essentially the idea behind color volume, a measurement that evaluates the way colors in the real world look when different levels of brightness are applied to them.


With better color volume, the elevated brightness of the QLED actually increases the vividness and maintains color integrity.


Color volume is an important factor when it comes to displays. When it is improved, TVs can express a vast range of color—from primary colors to achromatic colors—very vividly and accurately. But to reproduce color volume effectively, a lot of brightness is required.


This is where many displays currently on the market fall short. When their brightness is increased, the color is washed out, and the resulting hues do not represent real world colors.



QLED: Transforming the Picture Experience

To correct this pain point, Samsung integrated a new Quantum dot material into its QLED displays. This new QD material improves luminous efficiency.


By achieving between 1,500 and 2,000 nits, more light is pushed through the Quantum dots, thus driving up the color volume. The increase in brightness increases the vividness of the picture without changing the color. Consequently, scarlet remains scarlet instead of fading to pink, turquoise stays turquoise. And this helps maximize the dynamic colors HDR technology brings.


Offering the best color volume on the market today, QLED offers 100 percent color volume when measuring with DCI perfect match—an RGB color space—without sacrificing light.


QLED (right) offers great colors and contrast even in bright viewing conditions


QLED (right) offers great colors and contrast in dark viewing conditions, too


In addition to the pinpoint accuracy of Samsung’s new Quantum dots, the new panel design also reduces reflection that can impact brightness. Consequently, QLED TVs show every bold detail with exceptional levels of contrast, regardless of the lighting condition of the viewing environment. Best of all, QLED delivers this level of performance no matter where the viewer is sitting, offering consistent color and quality from any viewing angle.


QLED delivers consistent color and quality from virtually any viewing angle.


Color performance and brightness is maintained across viewing angles, a common pain-point in conventional TVs. So no more need to fight for the middle seat – every seat is a great seat.


QLED offers elegant style along with superb picture quality


QLED is the embodiment of all aspects of picture quality—enhanced color, contrast, and viewing angle—and, as a result, allows for a picture experience that is beautiful by any measure. In this way, the launch of Samsung’s QLED TVs marks the beginning of a new era of television picture performance.

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