Modernized Masterpieces: Samsung Brings Iconic Statues to Life in Creative Campaign for QuickDrive™

on October 12, 2018
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  • Spot the difference: World-famous Renaissance sculptures have been reinvented for the modern age in a bold new creative campaign that showcases the design credentials and long-lasting durability of Samsung’s Home Appliances
  • Michelangelo’s David sports a pair of briefs and takes charge of the weekly wash while Rodin’s The Thinker is deep in thought, pondering how to operate a washing machine
  • New statues also offer a humorous take on consumer reluctance to doing domestic chores


Two of the world’s most famous statues have been reimagined as domestic homebodies for an eye-catching new Samsung campaign in the UK. The campaign has been designed to highlight the durability and flawlessly-rendered design credentials of the Samsung home appliance range and its paragon device – the revolutionary QuickDrive™ washing machine.



A Dynamic Reworking



The figures, which have been installed around central London, feature near-identical versions of the original masterpieces bar a few tweaks to bring the timeless masterpieces into the modern age. Michelangelo’s David has been recreated wearing briefs with a shirt flung over his back as he takes charge of the weekly wash, while Rodin’s The Thinker poses, deep in contemplation, in front of a washing machine.



Each statue took a six-strong design team two months to create, working from a variety of sources to recreate a faithful rendition of each sculpture in down to the last detail. The original David, located in the Galleria dell’Accademia in Florence, took Michelangelo more than two years to build and weighs the equivalent of eighty men. Rodin’s bronze sculpture, The Thinker, resides at the Musée Rodin in Paris.



Timeless Longevity with QuickDrive™

With their humorous nod to the most domestic of tasks – getting the laundry done – the statues highlight the commonality of the struggle we all face in choosing the best laundry cycle for our loads. This is where Samsung’s leading home appliance range comes in. Designed as painstakingly as the masterpieces themselves, the QuickDriveTM washing machine has been developed for intelligent and personalized control over washing cycles – so that you will never again be left pondering the best cycle for a specific load. Its innovative laundry technology has even been commended by Trusted Reviews earlier this month, earning an impressive five-star review for its outstanding features as well as its five-year guarantee.


In developing the QuickDriveTM, the Samsung team ensured that the washing machine could offer consumers the most reliable and long-lasting service possible. The QuickDriveTM was thoroughly tested in over 150 different evaluation criteria before being released to market. Not only is the QuickDriveTM at the forefront of modern washing technology, but it has also been developed with a seamless and practical design so as to suit each and any iteration of the modern household.



“We have updated these classic sculptures in a playful bid to remind the public that our home appliances are masterpieces of modern design,” said Ruth Storey, Head of Marketing for Home Appliances, Samsung Electronics UK & Ireland. “Our Home Appliance products1 are tested thousands of times and come with at least a 5-year warranty, underpinning our confidence in delivering products that – like the iconic statues – are built to last.”


To find out more about Samsung’s Home Appliances, visit


Source : UK Newsroom


1 by redemption within 90 days of purchase. Warranty length varies by product. Ts and Cs apply.

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