Samsung CES App Will Guide Attendees through CES

Before the start of CES 2016, Samsung Electronics is launching a mobile application, called “Samsung CES”, equipped with beacon technology for the attendees of the annual trade show in Las Vegas. Once downloaded, the Samsung CES app will provide location-based information to visitors and offer additional background information on Samsung products seen on the show floor.

The Samsung CES app will send relevant news articles and interactive content directly to users, making it easier for visitors to access CES-related information. The app will alert users to Samsung events and activities at CES – including Samsung’s press conference and keynote – and deliver news and video clips from the Samsung Newsroom following each event.

CES visitors can download the mobile app by searching “Samsung CES” on Google Play and the iTunes Store, starting Jan. 5.