Since September, Galaxy Studios have showcased for limited runs in more than 20 locations, with further displays planned to bring Samsung devices to even more cities.

Clockwise, from top left: Las Vegas, Melbourne, Madrid, Kuala Lumpur

Up Close and Personal with the Galaxy Note8

Among the Galaxy Studios’ highlights are hands-on experiences with the Galaxy Note8 and its distinctive S Pen and cameras. After snapping a selfie, visitors learn how embellish the photo with the S Pen, then see themselves on the big screen in the S Pen gallery. Or they can witness the effects of the Galaxy Note8’s IP68 water resistance rating, either by using the S Pen to apply photo filters or using other features underwater. Visitors can also explore the various key features of the Galaxy Note8 by placing the device on an interactive table.

Visitors at the Galaxy Studio in Kuala Lumpur test out various features of the Galaxy Note8 using the interactive table.

At the Galaxy Studio in Frankfurt, visitors explore the Galaxy Note8 and its features.

Visitors are wowed by the optical illusion created by mirrors in the S Pen Gallery, Frankfurt.

Taking the plunge in Los Angeles: Visitors are able to utilize features of the Galaxy Note 8, such as applying a photo filter using the S Pen, even when the smartphone is underwater.

Visitors to the Prague Galaxy Studio try out video conference calling on a desktop powered by smartphone with the Samsung DeX, which provides seamless transition from mobile device to desktop computer.

Noteworthy Wearables

Visitors can discover newly launched wearable products such as the Gear Sport, Gear Fit2 Pro and IconX (2018). Visitors are also able to test out the Gear Sport in a cycling challenge, enjoy an exhilarating 4D VR game, and film themselves in a 4D experience with the Gear 360.

A cyclist wearing the Gear Sport celebrates sweet victory in LA.

The race is on for two visitors in the Galaxy Fitness cycling challenge in Hong Kong.

Visitors in London enjoy the Gear VR in 4D. They control their movements through the universe with their controllers while sitting in a 4D chair, which moves to create a fully immersive virtual reality experience.

Surrounded by a 4D experience, visitors film themselves with the Gear 360 in Moscow.

Notable Events and Workshop Sessions at the Galaxy Studios

Samsung hosts a range of unique experiences at their Galaxy Studios. Recently, artists and influencers were invited to Galaxy Studios to illustrate ways to utilize the Galaxy Note8’s signature S Pen and dual cameras to their fullest capacity, and to participate in workshops. Galaxy Studios have also held fitness session using new products and wine tastings using the Gear VR. In addition, visitors were able to learn more about traffic safety in an immersive experience with the Gear VR, inside the Galaxy Studio’s fitness zone. Galaxy Studios aim to use their locations in various cities to their best advantage and the venues have held charity concerts and other local events to give back to the community.

Learning how to get the most out of using the S Pen in Amsterdam.

A visitor samples vintages with a sommelier during a VR wine tasting experience in Amsterdam.

Crowds gather for a charity concert in front of the Galaxy Studio in Las Vegas.

An Expanding Network

Having attracted more than 858,741^* visitors in locations such as the Westfield Parramatta in Sydney, Stockholm Central Station, the Dubai Mall, Hong Kong’s Excelsior Plaza and, most recently, American locales such as Chicago’s Navy Pier, Samsung’s Galaxy Studios are continuously expanding to all corners of the world.

The Chicago Navy Pier location is the latest to be added to the Galaxy Studio network.

A Galaxy Studio in Tokyo, Japan features Samsung’s latest technological innovations.

A Galaxy Studio sits at the center of a public square in Madrid, Spain.

Visitors line up at a Galaxy Studio in Stockholm, Sweden.

Hands-On with the Galaxy S8

Among the Galaxy Studios’ highlights include experiences surrounding the Galaxy S8 and S8+.

Many visitors have particularly enjoyed the Liquid Canvas experience, in which their selfie is recreated underwater in ink, oil or liquid dye as the Galaxy S8 is moved over a ‘Liquid Canvas.’ The activity also showcases the benefits of the phone’s IP68 water and dust resistance.

A selfie comes to life on the Liquid Canvas in Moscow, Russia.

At other Galaxy Studios, guests can explore the various key features of the Galaxy S8 by placing the device on an interactive smart table.

The table connects with the Galaxy S8 via Wi-Fi and acts as a second screen, giving viewers an immersive view of the bezel-less Infinity Display and crisp, clear photos made possible by the phone’s Smart Auto Focus and multi-frame image processing. Visitors can also see Bixby, Samsung’s intelligent interface, in action as it interprets information from users’ surroundings and shares tips from where to grab a cup of coffee to how to get to the closest gym.

An interactive smart table showcases the key features of the Galaxy S8 in Santiago, Chile.

The table also features Samsung Connect, a smart home network that connects the Galaxy S8 with appliances and other devices to simplify day-to-day tasks, and showcases content from the Gear 360 and Gear VR.

Mesmerizing 360-Degree Experiences

At select Galaxy Studios, visitors can witness firsthand the amazing capabilities of the Gear 360, Samsung’s 4K resolution-capable 360-degree camera. By stepping into a cylindrical room illuminated by captivating lights and patterns, they can capture every angle of their experience in 360 degrees with the Gear 360 and then share it with their friends.

A visitor interacts with the Gear 360 at a Galaxy Studio in Sydney, Australia.

Participants capture the moment in 360 degrees at a Galaxy Studio in Chicago, USA.

Gear Up

Many of the Galaxy Studios allow visitors to transport themselves to virtual worlds. For example, a 4D theater powered by the Gear VR with Controller allows them to engage in a space battle or perform stunning aircraft stunts, all while sitting in a chair.

Visitors try out the Gear VR with Controller in Dallas, USA.

Fun and Fitness

But not all of the Galaxy Studios are entirely about play. In fact, at the Galaxy Fitness stations, guests might just work up a sweat. Here, they can strap on a Gear S3 and play a virtual game of tennis or go ‘swimming.’ Kinetic sensors detect the players’ movements for a fun and interactive experience, while the Gear S3 tracks their activity and heart rate.

A game of tennis unfolds at the Galaxy Fitness station in Sydney, Australia.

The Best in Design Concept

The Galaxy Studio has made a splash not only with its engaging tech experiences, but also with its sophisticated Galaxy Studio Design Toolkit, which delivers a simple but alluring invitation to potential visitors.

On July 11, the Galaxy Studio Design Toolkit was selected as a recipient of the Red Dot Award: Best of the Best in Design Concept, which recognizes groundbreaking designs for prototypes and ready-to-launch products. The Red Dot Design Award received a total of 4,724 entries this year, and 43 pieces were recognized with the Best of the Best award. The award ceremony is scheduled to take place on October 18 in Singapore.

Galaxy Studios invite visitors to explore a world of mobile connectivity, bringing to the forefront Samsung’s latest technologies and all the possibilities they hold.

^* As of afternoon hours of August 8, 2017 U.S. Central Time

This year there’s a new player in town causing quite a stir: Samsung.  The tech leader is first with a significant presence at the show. It’s a historical milestone and a sign of change that the traditional watch industry must embrace.

For the past 500 years the Swiss have been focused on honing the craft of watchmaking. They have been dominant and really focused on competing against themselves. Other than a brief interim with the Quartz watch, the industry over the last thirty years has not made any drastic changes and rather focused on small refinements.  Now we are seeing a new era, that is requiring the industry to re-think the definition of “the watch”. Is the watch simply a timepiece, a masterpiece in design and a feat in craftsmanship? Or in todays connected age, should it offer its user the ability to do so much more?

Younger generations are less focused on traditional watches and are shifting the demand. They are looking to the lifestyle benefits of smartwatches. And at first these watches weren’t considered serious by the industry, but now they are taking notice – and many realizing there is a place for both tradition and innovation.

We are in very interesting times in the watch industry, where the two spheres of artistry and technology are moving closer together. Technology has shifted from being an industry associated purely for gamers and coders, to one that affects everyone – no matter profession or hobby. As the worlds of horology and technology converge, fresh ideas and prospects can be created, that both traditional watchmakers and newcomers can mutually benefit from.  The link between traditional watches and smartwatches is becoming stronger as technology and lifestyle become intertwined – and the Gear S3 is a perfect example of this. The Gear S3 speaks both languages: design that can easily be mistaken for a classic Swiss timepiece and technology such as GPS and music streaming enhancing various lifestyles of all users.

That’s why I am thrilled to collaborate with Samsung and to be with them here at Baselworld. It’s been an exciting journey to collaborate with a company that is committed to delivering a product that draws on craftsmanship and blends it with innovation. To me it’s just one part of how the industry can, and really must adapt.  If you stick to the same thing, the industry will be left behind.
A watch creates a sense of a tribe, a community, a badge, an identity – it’s about the emotional connection.

I think that feeling can come from a classic timepiece or smartwatch. That’s the beauty of a watch collection – there is room for both. And as tradition and digital innovation continue to marry, the watch industry has a fantastic opportunity to evolve and progress towards a smart future.

Samsung held a press event at Baselworld 2017 in Switzerland with 50 global media. (From left to right): Moderator Anish Bhatt; Younghee Lee, Executive Vice President of Mobile Communications Business, Samsung Electronics; Artist and Industrial Designer Arik Levy, and Watch Designer Yvan Arpa.

Samsung’s Baselworld 2017 press event panel poses for photos. (From left to right): Moderator Anish Bhatt; Younghee Lee, Executive Vice President of Mobile Communications Business, Samsung Electronics; Artist and Industrial Designer Arik Levy, and Watch Designer Yvan Arpa.

Samsung’s Galaxy Studio at Baselworld 2017 displays its latest smartwatch, the Samsung Gear S3, as well as concept watches and other innovative variations of the device.

Samsung press event participants examine the selection of products displayed in the Samsung Galaxy Studio.

A participant observes different variations of the Samsung Gear S3 in the Samsung Galaxy Studio at Baselworld 2017.

A participant examines a selection of Gear S3 concept watches, which combine the smartwatch’s aesthetic with Swiss-made movements and detail.

A visitor to Samsung’s Galaxy Studio at Baselworld 2017 gets up close and personal with the hybrid pocket watch version of the Gear S3, the third concept watch developed by esteemed luxury watch designer Yvan Arpa.

A participant examines the Gear S3’s wide selection of available straps, which allow wearers to customize the smartwatch to suit their personal style.

Virtual Reality (VR) is no longer some distant, experimental technology. It’s here, and it’s transforming the way the world is entertained. At CES 2017, industry leaders have come together to showcase the technology’s latest advancements. Perhaps nowhere is more abuzz with excitement, however, than Samsung’s Galaxy Studio.

The experience zone is best described as a technological playground of sorts, outfitted with four types of 4D simulators that make VR more exciting and dynamic than ever before.

A recently unveiled gyro takes participants on a 360-degree race through space, while a module sends thrill-seekers on an exhilarating ride down a skeleton track. Meanwhile, attendees experience an airshow from a pilot’s perspective via a 4D chair, and a newly introduced Sway simulator takes viewers on a scenic boat ride. The devices offer an adrenaline rush that is sure to leave just about everyone with a smile on their face.

“This is not my first time to try out virtual reality,” said a CES attendee who participated in the airshow simulation. “But this is definitely my first time to experience virtual reality like this. Too cool!”

The Samsung Galaxy Studio also gives CES attendees the opportunity to participate in a unique, 4D interactive game that puts the viewer in the middle of a giant robot war. Utilizing a variety of sensors and cameras, the game enables viewers to virtually become one of the robots and throw items at their opponent to gain points.

Visit the Samsung Galaxy Studio at the Las Vegas Convention and World Trade Center (LVCC) Main Concourse (GL10) until January 8, 2017, and stay tuned to see how Samsung is innovating to transform the way the world is connected and entertained, virtually.

Check out the highlights from the Samsung Galaxy Studio in the photos below.

Samsung’s Gear VR and a newly introduced Sway simulator take viewers on an exotic dinghy boat adventure through the rough streams of Australia’s Murray River.

CES participant follows along on a skeleton athlete’s thrilling ride in Whistler, Canada.

Participants get a feel for extreme aircraft stunts through the new Whiplash Pulsar 4D chair.

The never-before-seen Gyro 4D simulator rotates 360 degrees vertically and horizontally to replicate the motions of a spaceship racing through space.

The Samsung Galaxy Studio lets CES attendees put themselves in the middle of an action-packed robot war game. A variety of sensors and cameras work together to allow viewers to interact with their robot opponent.

Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category, saw connectivity and digital interactions taken to the next level for athletes and fans during Rio 2016 Olympic Games. With Samsung Galaxy Studios spread throughout the Olympic Games footprint and beyond in Brazil, athletes and fans were able to demo the most advanced mobile technologies and stay connected with friends and family back home. Samsung today announced numerous metrics that proved Rio 2016 was one of the most connected Olympic Games in history.

Standing out was Samsung’s #DoWhatYouCant campaign, which achieved more than 1.6 billion social impressions and engaged almost 121 million fans. Based on the philosophy that the Olympic Games has never only been about sports, #DoWhatYouCant celebrates those who defy barriers to do the extraordinary, inside and outside of sports. Through its heralded documentary “A Fighting Chance,” along with advertisements and content like “The Chant” and “The Anthem,” the campaign tells the stories of those who push the limits to overcome obstacles, helping fans across the globe connect with what it means to “Do What You Can’t.”

Samsung reached many other milestones at Rio 2016, helping the brand achieve top marks. By the numbers, Samsung’s milestones included:

• 8,447 calls made from Samsung Galaxy Studio in Olympic Village via Samsung’s free call service for athletes; 42,236 minutes
• 6,035,434 downloads of official “Rio 2016 App”, developed by Samsung in collaboration with the Rio 2016 Organizing Committee
• 58,783 mentions of Samsung’s Rio 2016 #DoWhatYouCant
• 125,359,837 total campaign engagements
• 1,647,594,349 impressions via #DoWhatYouCant
• 330,350 fans who enjoyed VR experience through Samsung Galaxy smartphones at the Galaxy Studios throughout Brazil
• 1,040,860 visitors to 13 Olympic Games-themed Samsung Galaxy Studios throughout Brazil

Samsung’s free call service at its Galaxy Studio in the Olympic Village proved to be a hit for athletes, helping them connect with their families back home as they prepared for competition. VR experiences were also immensely popular for both athletes and fans – with many of Samsung’s 13 Olympic Games-themed Galaxy Studios throughout Brazil offering SporTV’s VR livestream of events for thousands of fans.

To help make this Olympic Games more connected than ever, Samsung – in collaboration with the International Olympic Committee (IOC) – presented 12,500 Galaxy S7 edge Olympic Games Limited Edition mobile phones to athletes competing in the Rio 2016 Olympic Games. The commemorative smartphones were meant to help Olympians enhance their experiences in Rio and communicate with friends and family around the world more conveniently.

And with the help of the Rio 2016 Organizing Committee, Samsung also developed the official application of Rio 2016, “The Rio 2016 App,” that provides athletes, fans and consumers 24/7 updates on all of the latest Olympic Games news. And to have a home base for all of the digital interactions at the Olympic Games, Samsung last week opened its main Samsung Galaxy Studio Olympic Park right in the heart of the Rio 2016 Olympic Games, where fans and consumers can demo Samsung’s latest wireless communications products and immersive technologies.

“As a continuous contribution to the Olympic Games, Samsung creates immersive programs that unite the world through our mobile technology helping fans across the globe have access and enjoy,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “Rio 2016 has proven to be a digitally connected Olympic Games. We are delighted to see the great connections of the athletes and fans, which we look forward to continuing into the PyeongChang 2018 Olympic Winter Games.”

For more information about Samsung’s involvement in the Olympic Games, please visit www.samsungmobilepress.com/Olympics/

Samsung is bringing a new level to the spectator sport of pin collecting at the Rio 2016 Olympic Games by offering fans the chance to gather up to 30 specially-designed Olympic Games pins. The brand’s unique pin promotion includes 22 Olympic Games sport-themed pins, as well as eight Rio de Janeiro themed pins and a Rio 2016 decorated pin board. One lucky fan who collects all 30 pins and the pin board will win a round-trip package for two to Tokyo, Host City of the Tokyo 2020 Olympic Games. Additional prizes include the Galaxy S7 edge Olympic Games Limited Edition, Gear IconX cord-free fitness earbuds, and other mobile accessories.

Fans can participate in the Samsung Pin promotion by visiting the Galaxy Studio in Olympic Park and completing a variety of interactive experiences, including:

• Complete the full Galaxy S7 experience journey, which includes a 4D Virtual Reality experience, S7 + Run fitness challenge, S7 + beat music demo, and more for 1 pin
• Test the water-resistant feature of the Galaxy S7 by using the device to catch fish in a “Digital Pond” for 1 pin
• Visit the S7 Lounge for a hands-on product experience for 1 pin
• After collecting 3 pins, fans will earn 1 pin board
• Varying numbers of pins can also be acquired by purchasing Samsung products at the Galaxy Studio, including the Galaxy S7, Galaxy S6, Galaxy Note 5, Galaxy A5 and A7, and other Galaxy products

In addition to the Galaxy Studio in Olympic Park, fans can take part in the pin promotion at several Galaxy Studio locations throughout Rio and Sao Paulo. Fans can also earn pins by participating in up to four missions that will be unlocked throughout the Olympic Games, and must be completed within a designated timeframe. The missions will range from sharing messages on social media to visiting local Samsung stores in local shopping malls.

For more information on the Samsung Pin promotion, please visit samsung.com.br/rio2016/pins, and to learn more about brand’s Rio 2016 Olympic Games initiatives, visit samsungmobilepress.com/olympics.

Samsung Electronics’ Rio 2016 Olympic Games Pin promotion features 22 Olympic Games sport-themed pins, as well as eight Rio de Janeiro themed pins and a Rio 2016 decorated pin board.

A young Olympic Games fan is all smiles as he shows off his nearly-completed pin board at the Samsung Galaxy Studio in Olympic Park. One lucky fan who collects all 30 pins and the pin board will win a round-trip package for two to Tokyo, Host City of the Tokyo 2020 Olympic Games. Additional prizes include the Samsung Galaxy S7 edge Olympic Games Limited Edition, Gear IconX cord-free fitness earbuds, and other mobile accessories.

Fans can participate in Samsung Electronics’ Rio 2016 Olympic Games Pin promotion by visiting the Galaxy Studio in Olympic Park to complete a variety of interactive experiences, checking out other Galaxy Studio locations throughout Brazil, and participating in missions that will be unlocked throughout the Olympic Games.

The Samsung Galaxy Studio, which opened this week in Rio de Janeiro for the Olympic Games, was specifically designed to help fans embrace the excitement of the Olympic Games and celebrate the Olympic spirit, enabling them to create, capture and share their own experiences. At the Galaxy Studio fans can demo immersive technologies such as a new Samsung 4D VR kayaking experience that simulates the exhilarating Olympic event; an interactive Galaxy S7-guided tour in which visitors can experience the Galaxy ecosystem throughout the studio; and have the opportunity to collect exclusive Rio 2016-themed pins, among many other experiences.

International Olympic Committee President Thomas Bach (left) presents an Olympic Torch to DongJin Koh, President of Mobile Communications Business at Samsung Electronics, at the Samsung Galaxy Studio in Olympic Park in Rio de Janeiro, Brazil on Saturday, August 6 during the Rio 2016 Olympic Games.

International Olympic Committee President Thomas Bach visits the Samsung Galaxy Studio in Olympic Park in Rio de Janeiro, Brazil on Saturday, August 6 during the Rio 2016 Olympic Games.

For more information about Samsung’s involvement in the Olympic Games, please visit www.samsungmobilepress.com/Olympics/

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile devices. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service, interactive communications, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016, PyeongChang 2018, and Tokyo 2020.

Check out the excitement from launch day around the world!

At one Samsung store in Paris, more than 100 people were waiting in line at 7 a.m., eager to buy the new Galaxy S7 and S7 edge.

The first person to buy a Galaxy S7 edge at one Paris store. He said he had been using a Samsung D500 phone for the last 12 years.

More than 200 people waited in line to buy the Galaxy S7 and S7 edge and experience the Samsung Gear VR at one T-Mobile store in Rotterdam, Netherlands.

The first person to buy a Galaxy S7 edge at the Rotterdam store had been waiting in line since 2 a.m.

There were long lines for buying the Galaxy S7 and S7 edge in Singapore as well.

The first Galaxy S7 and S7 edge buyers from four stores in Singapore.

Long lines of excited customers, waiting to get their Galaxy S7 and S7 edge devices at the Samsung Experience Stores in Sydney and Melbourne, Australia.

Over the weekend, more than 60,000 people visited a Samsung popup store at the Westfield Shopping Centre in London, trying out the Galaxy S7 and S7 edge.

This Galaxy Studio location in Causeway Bay, Hong Kong, was busy with customers eager to check out the newest Galaxy devices.

Throughout the weekend, energetic crowds filled the Galaxy Studio at Tianhe Square, Guangzhou, China.

In addition to getting immersive views of the Olympic torch lighting and the Parade of Nations, fans can also experience the thrill of VR at three different Samsung Galaxy Studios at the event. Included are the VR Station, a theater-like venue where participants can virtually take part in winter sports in 4D, as well as the VR Bus. Here, attendees partake in an exhilarating, 360-degree ski jump simulation that takes them through the stunning scenery of Lillehammer, Norway.

On February 11, 2016, International Olympic Committee (IOC) President Thomas Bach, along with members of the IOC Young Ambassadors program visited the Samsung Galaxy Studio just ahead of the start of the Lillehammer 2016 Winter Youth Olympic Games.

“Samsung is a dedicated Partner to the Olympic Movement and supports the IOC in engaging young people worldwide through its cutting edge mobile technology and passion for sports,” Bach said. “It is a pleasure to visit the Samsung Galaxy Studio here in Lillehammer and experience first-hand the virtual reality technology, which could be used at future Olympic Games as well.”

International Olympic Committee President Thomas Bach sits in a 4D motion chair to experience the innovative ski jumping VR film at the Samsung Galaxy Studio in Lillehammer.

The immersive ski jumping film is displayed through the Samsung Galaxy smartphone and compatible Gear VR headset.

International Olympic Committee (IOC) Administration is all smiles as they gear up for the start of the 2016 Winter Youth Olympic Games at the Samsung Galaxy Studio in Lillehammer.

International Olympic Committee President Thomas Bach visits the Samsung Galaxy Studio in Lillehammer ahead of the start of the 2016 Winter Youth Olympic Games.

Members of the IOC Young Ambassadors program mingle and take selfies before the start of the Games. Samsung provided a Galaxy S6 edge+ to each member of the program to enable them to share stories, interact and promote the Games in their own countries.

International Olympic Committee (IOC) President Thomas Bach meets with the 39 members of the IOC Young Ambassadors program before the start of the Lillehammer 2016 Winter Youth Olympic Games.

Members of the IOC Young Ambassadors program join together at the Samsung Galaxy Studio in Lillehammer before the start of the 2016 Winter Youth Olympic Games.

Two IOC Young Ambassadors pose for a photo together at the Samsung Galaxy Studio in Lillehammer before the start of the 2016 Winter Youth Olympic Games.

Members of the IOC Young Ambassadors program experience ski jumping in 4D.

Two IOC Young Ambassadors visit the Samsung Galaxy Studio in Lillehammer to test out the Galaxy S6 edge+, which they’ll use throughout the 2016 Winter Youth Olympic Games to document and share their experiences with the world.

Join us as we do a mad dash around the booth and try out the Gear VR and the Galaxy Note 4 with S Pen. We hang out with and take selfies with some celebrity superheroes to commemorate our time here in Las Vegas.