Samsung Electronics today announced the launch of Samsung Newsroom Kazakhstan in the Kazakh language, aiming to reach more Kazakh customers curious about the latest innovations in technology.

Starting today, Kazakh-speaking users and partners will be able to access the most up-to-date information on Samsung’s new devices, solutions and IT trends in their native language.

▲ Users can now easily access the latest Samsung news and information on brand events in Kazakhstan.

Samsung Newsroom Kazakhstan will keep users informed about the exciting events that the company organizes in Kazakhstan, from product launches and B2B conferences to unique events and giveaways featuring valuable prizes. Additionally, local residents will have the opportunity to participate in these events firsthand and create memorable experiences.

“Sharing Samsung news in Kazakh is a great way for us to connect and communicate with our users in Kazakhstan and abroad who are passionate about Samsung,” said Berik Umarov, Head of Corporate Communications at Samsung Electronics Central Eurasia. “We will continue to expand our Kazakh content to ensure that everyone can access valuable information.”

Samsung Newsroom Kazakhstan in the Kazakh language is the company’s 46th newsroom to date, following the Global Newsroom, as well as local editions in the United States, Korea, Vietnam, Brazil, India, Germany, Russia, Mexico, the U.K., Argentina, Malaysia, Italy, South Africa, the Netherlands, Spain, Belgium and Taiwan, among others.

Samsung has been a mainstay in Kazakhstan since 1996. Operating under the name Samsung Electronics Central Eurasia, the Kazakhstan office oversees operations not only in Kazakhstan but also in neighboring Central Asian countries including Kyrgyzstan, Tajikistan, Turkmenistan and Mongolia.

For more information about Samsung’s latest innovations and activities in Kazakhstan, visit news.samsung.com/kz_kz.

Mynjylyk, Kazakhstan is a beautifully vast area but for the people keeping animals there, it can be a difficult terrain in which to do their job

“What should we do? Yeldar says his horses are gone….”

It’s the worst thing you can hear at a time like this. It’s particularly concerning for two reasons. Firstly, we wanted the horses to be in shot for the video we’re filming. Secondly, and more importantly, missing horses is a distressing situation for the protagonist of our video, 19-year-old Yeldar. We’re in a field in rural Kazakhstan and the panic on Yeldar’s face is clear to see. The horses that grazed during the night did not return. He’s worried because anything could have happened to them.

The unfortunate fact is that this isn’t an isolated incident. In the mountainous region of Mynjylyk, Kazakhstan where local nomads rely on their livestock to make a living, keeping track of the animals is more or less the equivalent of keeping track of funds in your bank account. Gathering livestock from grasslands, counting their numbers, maintaining their value as commodities and managing these procedures require tremendous physical energy. And in order to sell them, the nomads have to know where their animals are at all times. It’s a task that’s easier said than done.

Just like many Kazakhs, the people of Mynjylyk mainly work in stock-farming. They raise horses and lambs, which are staple foods locally. Because the animals are grazed in open grasslands, you see herds of horses and sheep eating grass everywhere

Many livestock are lost in the process of grazing due to theft, going missing or wolf attack. Their loss is one serious issue to nomads. Also, as their job is very difficult, you can no longer work in livestock farming once you pass a certain age, but today, young people who would like to work in this occupation are decreasing. The biggest reason for such a trend is its inefficiency. With other problems combined, livestock farming, what was once the representative industry of Kazakhstan, is now losing its legacy.

A Helping Hand from Samsung

The reason we’re here in Kazakhstan with our video cameras is to film the tech-led solution in action. Samsung Electronics is partnering with the locals to help them keep track of their animals and it could completely change the way they live and work.

When the ATA team were brought in for reinforcement, they got the opportunity to visit the site for the first time. They were able to get a real understanding of the challenge and work closely with the Lives’Talk team to develop the solution

People in the region already knew that technology had to provide a solution to lost livestock. A group of technology enthusiasts from both Kazakhstan and Uzbekistan created a solution that used GPS on wearable devices to help the locals find their animals more easily. They designed a service that involves attaching an identification device to the animals and allowing the owners to see the location and other related information about their animals using communication technology. When this idea is implemented, nomads no longer have to search for their lost animals in kilometers of grassland. This not only saves manpower and time but also decreases potential economic loss that they would suffer from.

To help prevent lost animals, the Lives’Talk team develop a GPS device that sends real time location data to the owner’s smartphone so they always know where their animals are

It was a great idea in principle but in reality, it was difficult to develop and implement. Especially because the team members on the project weren’t professionals and were working with a hard-pressed budget. As innovative as it was, the project, called Lives’Talk, faced failure. But with a last roll of the dice, the team entered the Samsung Tomorrow Solutions contest and won the grand prize.

The Samsung Tomorrow Solutions social contribution contest began in 2013 with the aim of developing ideas for finding inconvenient issues in society and resolving them. The contest covers four areas of education, healthcare, environment safety and local community. Everyone can participate without limits on age or affiliation. For the Lives’Talk team, the win gave them a new lease of life and prize money that they could plough right back into the project. Suddenly, their idea was back on the table.

Initially, the transmitters were too big for the animals to comfortably wear. Working in collaboration, Samsung and Lives’Talk worked to slim down the device and also increase the battery capacity

But it wasn’t all plain sailing from there. The GPS device was too big for the animals to be comfortable with. Water and dust resistance weren’t yet conquered and battery life was also far too short. Even if all these problems were solved, the mountainous topography of the Kazakh grasslands meant that signal often wasn’t as strong as they’d like it to be.

Even with the second wind granted by the Samsung Tomorrow Solutions win, it was still a tall order for the Lives’Talk team to further develop their idea. They still had the passion and belief in their concept, but they just didn’t have the adequate know-how to get things off the ground.

An outside view of a yurt, the common traditional house in the region of Mynjylyk

In the end, the Lives’Talk team asked for help from Samsung Electronics. Still impressed with the idea and with a desire to help develop a solution to the problem, Samsung sent a team called ATA from the Samsung C-Lab, the company’s internal venture training center. The mission for team ATA was reducing the size of the attachment device and increasing the battery life. Also, they had to establish a communication environment for the device to be used smoothly. It was a moment where both Lives’Talk and ATA teams came together under the shared objective of bringing convenience to the Kazakh nomads.

An Everyday Struggle

Another day, another missing animal.

The horses that Yeldar and we were worried about came back to their home half a day later. Later, we learned that horses have a homing instinct that helps them come back home after being missing for a while. But this time, it’s lambs that have gone AWOL.

When his lambs went out on the grasslands for the night and didn’t return, Yeldar was back in panic mode. “We must return the lambs back to their pen before they stray away alone!” There was only one thing we could do. We had to find the lambs. The lambs were nowhere to be seen until the morning of second day.

“We found the lambs! Yeldar found them and he is now coming back!” One of the team members shouted over a smartphone, and we hurrahed. But it was not over. If we were to make up for all the lost time, we had to be quick and efficient to film all the scenes we needed.

The star of our video is 19-year-old herdsman Yeldar. For him, missing animals are a common and frustrating occurrence

We had to battle a number of problems in attempting to shoot the video. It served as a reminder of the difficulties that the nomads face as part of their everyday work. This in turn reinforced the need for the solution that would help people such as Yeldar and stop him using so much of his time looking for animals in such vast grasslands.

Working in Harmony

One thing we noticed about the project to develop the GPS solution is that it is a work of close collaboration. This wasn’t just an opportunity for Samsung to parachute in experts. It was an opportunity to learn from and integrate with the locals to better understand the brief and provide the relevant solution. The video team also got to experience first-hand the hospitality of the locals. Some of the local residents invited us round for dinner. They even gave us Kazakh names.

During our visit, the locals were very accommodating. We were served a traditional Kazakh lamb dish by this welcoming family

The camera director who was the ‘ice breaker’ and became friendly with the locals faster than anyone else received the name ‘Guanci’ (happiness). I, who led the filming process received the name ‘Shokhan’ (a creative person). Despite our language differences, we had a wonderful experience interacting with them. In doing so, we understood why Samsung found it such a worthwhile project to be involved with. And as Samsung Electronics continues to work with the local people in Kazakhstan, there’s a shared optimism that the technology will create new opportunities for those who rely on their livestock and want better ways to carry out their occupation.

Below is the final cut of the video. We hope this helps more people understand the situation these mobile shepherds are in as well as Samsung Electronics’ efforts to help better people’s lives around the world with technology.

* Original article by Jungho Yoon, translated from Korean to English and edited by the Samsung Newsroom team

Samsung Newsroom Kazakhstan will serve as a go-to source for updates on Samsung’s latest innovations, as well as insights into the company’s business and citizenship activities in the country. Visitors to the website will enjoy access to a wide range of exciting content, including feature articles, interviews and infographics, along with high-definition photos and videos.

Samsung Newsroom Kazakhstan will keep local media and consumers up to date with the company’s latest products and services. Above is Chol Woong Yoon, President of Samsung Electronics Central Eurasia, delivering an inspiring speech.

The Kazakhstan newsroom will offer insight into Samsung’s business and citizenship activities in Kazakhstan and throughout Central Asia. Above is the launch of Galaxy S9 and S9+ celebrated at Almaty Ice Arena, March 17.

Samsung Newsroom Kazakhstan is the company’s 21st newsroom to date, following the Global Newsroom, as well as local editions in the United States, Korea, Vietnam, Brazil, India, Germany, Russia, Mexico, the U.K., Argentina, Malaysia, Italy, South Africa, the Netherlands, Spain, Belgium and Taiwan, among others.

Samsung has been a fixture in Kazakhstan since 1996. The Kazakhstan office operates under the name Samsung Electronics Central Eurasia, and also oversees operations in neighboring Central Asian countries including Kyrgyzstan, Uzbekistan, Tajikistan, Turkmenistan and Mongolia.

For more information on Samsung’s activities in Kazakhstan and throughout Central Asia, visit Samsung Newsroom Kazakhstan at news.samsung.com/kz.