Samsung Electronics today announced its next generation of commercial displays that feature AI-powered solutions at Integrated Systems Europe (ISE) 2025.

The Samsung Color E-Paper delivers new levels of energy efficiency, while the AI features in SmartThings Pro and the Interactive Display increase the intelligence, control and usability of business-focused screens. In addition, the supersized 115” Smart Signage screen brings a new level of immersive visuals to life. All of these innovative solutions are being displayed at ISE, in booth 3F500.

“For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Our latest innovations, including the near-zero power Samsung Color E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.”

Samsung Color E-Paper Brings Greater Energy Efficiency and Flexibility

Samsung Color E-Paper (EMDX model) redefines energy-efficient digital signage by combining digital ink with innovative full-color e-paper technology. This ultra-low power, lightweight and slim display serves as an eco-conscious alternative to traditional analog and paper-based promotional materials while delivering the high visibility and functionality that businesses demand.

Leveraging advanced digital ink technology, the EMDX operates at 0.00W power when displaying static images, while consuming significantly less energy during image transitions compared to traditional digital signage, resulting in substantial cost savings.¹ The ultra-slim and lightweight design ensures effortless installation, while the range of sizes — 13″ (1,600 x 1,200); 25″ (3,200 x 1,800); 32″ QHD (2,560 x 1,440); and an outdoor version that is 75″ 5K (5,120 x 2,880) — are optimized to cater to diverse business needs. The Color E-Paper also includes a rechargeable 5000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity.

For seamless device management, a dedicated mobile app² allows users to remotely operate displays, schedule wake-up and sleep times, and even set playlists with predefined intervals. Samsung VXT (Visual eXperience Transformation) further simplifies content operation with a feature exclusive to the Samsung Color E-Paper. A specialized algorithm optimizes content visibility for the display and includes a preview function to ensure content and color are accurate before deployment.

Content management is made simple through the mobile app and Samsung VXT, with businesses also able to use their own solutions through Tizen Enterprise APIs, which enable easy integration with existing management systems.

Moreover, as part of Samsung’s ongoing commitment to a sustainable future, the cover of the Color E-Paper is made from over 50% recycled plastics, while its packaging is made entirely from paper.

AI Features Bring New Intelligence and Control to SmartThings Pro and Interactive Display

In 2025, SmartThings Pro, Samsung’s hyper-connected business-to-business (B2B) management platform, brings enhanced AI and automation capabilities to improve operational efficiency.³

The platform offers Interactive View, which uses AI to convert 2D floor plans into 3D images of business premises. This 3D visualization makes it easier to understand and navigate spaces intuitively, enabling business operators to manage connected devices with ease.

SmartThings Pro also features advanced automation controls, allowing businesses to adjust settings — such as power, volume and brightness — based on pre-set conditions like ambient lighting, room occupancy and store operating hours. These automated adjustments save time while ensuring devices are optimized for their environments. When using SmartThings Pro on displays, switching between content streams is equally seamless. This is because users are able to effortlessly change channels or input sources for a streamlined experience.⁴

Additionally, Samsung Smart Signage features CryptoCore, a FIPS 140-3-certified encryption module that safeguards sensitive authentication data for IoT connections and ensures that these connections between devices remain secure.⁵

At ISE, Samsung is also showcasing the 2025 Interactive Display (WAFX-P model), powered by Android OS 15 and featuring new AI capabilities that enhance education and collaboration opportunities.

The WAFX-P model provides AI capabilities, featuring Circle to Search, which enables users to easily search for images or translate text directly on-screen, and AI Summary, which automatically generates concise recaps of lectures or meetings.

Supersized 4K Smart Signage Redefines Immersion

Samsung’s 115” 4K Smart Signage (QHFX model) leads the industry in advancing supersized displays, offering businesses bold new ways to captivate audiences and transform environments with immersive visuals.

Building on the success of last year’s 105” QPDX-5K model, which features a 21:9 aspect ratio optimized for video conferencing, the 115” QHFX delivers greater versatility with its 16:9 aspect ratio, and its multi-view functionality — which supports up to four split windows — makes it ideal for simultaneously showcasing multiple content streams. This adaptability makes it suitable for a wide range of applications, from meeting rooms to luxurious retail stores requiring premium, large-scale displays.

The QHFX also eliminates visible borders commonly associated with traditional video walls, creating an uninterrupted display that engages viewers and enhances any environment. Featuring QLED 4K resolution, 700 nits of maximum brightness and Tizen OS 8.0, it ensures vibrant visuals and smooth performance. The QHFX integrates seamlessly with SmartThings Pro and Samsung VXT, while additional user-friendly features — like a built-in handle for easy installation and VESA⁶ compatibility — provide businesses with flexibility and convenience.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
² Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.
³ For Smart Signage and Hotel TVs, SmartThings Pro is available on models running Tizen 7.0 or above.
⁴ A phased update is scheduled to begin in March 2025.
⁵ For Smart Signage, CryptoCore is available on models running Tizen 8.0 or above.
⁶ Video Electronics Standards Association.

Samsung Electronics today announced that six Samsung Onyx cinema LED displays have been successfully installed at the Pathé Palace theater in Paris, France. Together with The Wall, an 8K screen installed in the lobby and Smart Signage around the cinema, Samsung displays will raise the bar on the entire moviegoing experience.

Completely renovated over five years, the Pathé Palace is a one-of-a-kind venue known as much for its architecture by Renzo Piano as it is for the quality of its unique services. To deliver a premium cinema experience, Pathé Palace is using six Samsung Onyx screens: four 4K Onyx screens that measure over 10m wide and two 2K Onyx screens that measure 5m wide — all of which provide a new level of image quality to the audience.

“These six cutting-edge Samsung Onyx LED screens juxtapose brilliantly against the historic cinema, blending the classic with the modern to give moviegoers a truly unique experience,” said Menno van den Berg, President, Samsung Electronics France. “The stunning visual quality that these displays provide will engage the audience on another level and do full justice to each filmmakers’ vision.”

Samsung Onyx is the world’s first Digital Cinema Initiatives (DCI)-certified cinema LED display for theatrical exhibition. The LED display provides exceptionally vivid color and detail-rich content, with a wide, vibrant color gamut providing consistent representation across the entire screen. Thanks to the self-lit LED Onyx screens, the HDR images they produce have clear blacks and contrasts. With luminance up to 300 nits, Onyx screens are more than six times brighter than typical film projectors.

“Films are most powerful when they fully immerse us in their worlds, and technology plays a crucial role in that magic. Samsung Onyx screens elevate the theatrical experience with pristine blacks and exceptional clarity, making every frame feel startlingly real.” said Jacques Durand, Chief Information Officer, Pathé Group.

Pathé Palace can also deliver exceptional 3D film experiences thanks to the 3D capabilities of the Onyx LED screens, which bring improved brightness and consistent color amplification for enhanced realism. When wearing active 3D glasses, a film’s subtitle text, images and even minor visual details gain unprecedented clarity, without shadowing and with less of the dizziness that can occur in traditional 3D movie theaters.

Comprehensively Enhancing Pathé’s Operations

Samsung has also installed The Wall (IWC model) in the main lobby of the Pathé Palace. Standing at 5.4m high and 9.6m wide, The Wall uses the MICRO AI Processor to analyze every second of footage instantly, upscaling up to 8K resolution and optimizing picture quality to have less visual noise. The Wall’s HDR technology makes the most out of color and highlights, enhancing contrast and making highlights look brighter. The screen uses MICRO LED technology, which individually controls pixels to provide precision and depth in the picture.

In addition to the Onyx screens and The Wall, Samsung has equipped the cinema with its Smart Signage (QMC series) to display the theater schedules and movie trailers in the lobby, as well as in front of each theater room, bringing the posters to life with the over 1 billion colors available. At the entrance of each theater room, Samsung’s Stretched Display (SH37C model) greets moviegoers with a crisp, clean screen in a 16:4.5 ratio. The Pathé headquarters office has also recently installed about 200 5K ViewFinity S9 monitors and the boardroom takes advantage of the impressive size and video capabilities of The Wall (IWA model).

Samsung Electronics has also previously equipped Pathé cinemas with its Onyx LED screens at Pathé Beaugrenelle in Paris and Pathé Bellecour in Lyon. This new installation at Pathé Palace represents a new milestone in the partnership between Samsung and Pathé, as they aim to continue innovating together in the future.

▲ invidis recognized SMART Signage QxC in its “Green Signage – Hall of Fame”

Samsung Electronics announced that its SMART Signage QxC has been honored in the prestigious “Green Signage – Hall of Fame” by invidis, a German digital signage consultancy.

The “Green Signage – Hall of Fame” recognizes sustainable digital signage products from display manufacturers around the world. This year, Samsung’s SMART Signage QxC series — specifically the QH55C model — has been recognized for reducing 168 listed carbon footprint metrics.

▲Samsung’s SMART Signage QH55C was awarded a place in invidis’ Green Signage Hall of Fame

Samsung remains committed to eco-conscious initiatives across the product lifecycle, exemplifying its sustainability efforts with the latest SMART Signage Q series (QHC, QMC and QBC).

These SMART Signage Q series models feature an Eco Sensor feature that adjusts screen brightness based on the surrounding environment, allowing users to manage power consumption more efficiently. Additionally, the rear covers on these models contain 10% post-consumer materials (PCM) to reduce the use of regular plastic during manufacturing.

Apart from this “Hall of Fame” honor, the Q series has achieved several other notable certifications including:

• Carbon Footprint certification from TÜV Rheinland – Making the Q series the first signage model to receive this award
• ENERGY STAR 8.0 certification from the Environmental Protection Agency (EPA) – Recognizing the series’ energy efficiency
• Electronic Product Environmental Assessment Tool (EPEAT) certification from the Global Electronics Council – Acknowledging the series’ eco-conscious design and manufacturing processes

The QH55C model was also featured at the Digital Signage Summit Europe (DSSE) in May 2024 where the latest innovations in digital signage sustainability were showcased.

Samsung’s ongoing efforts toward sustainability and innovation will continue to raise the bar within the digital signage industry, ensuring that environmental responsibility remains a priority alongside technological advancement.

Samsung Electronics today at Integrated Systems Europe (ISE) 2024 in Barcelona is showcasing how SmartThings will bolster its B2B displays to shape the future of business connectivity. Samsung’s “SmartThings for Business” exhibition emphasizes the new advancements that the cutting-edge internet-of-things (IoT) platform will offer, as well as Samsung’s commitment to providing more connected, easy-to-control digital signage across industries.

“In a commercial display sector where operational efficiency is key, Samsung digital signage is leveraging SmartThings to deliver next-gen connectivity and features to organizations of all sizes,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “This further expansion of the SmartThings ecosystem will serve to elevate experiences for customers and partners from a wide variety of industries.”

How Businesses Can Leverage Connected Tech Through SmartThings — From the Smart Store to Smart Office

At the event, Samsung is showcasing how SmartThings enables business owners to leverage their digital signage to connect and gain more control of their smart devices across various landscapes. By offering the SmartThings connectivity feature to commercial display products such as Smart Signage and Hotel TVs, users can experience the convenience of hyper-connectivity in their business environments. These changes will include Samsung smart devices, as well as other devices that support the industry’s latest IoT specifications, Matter and the Home Connectivity Alliance (HCA).

Through the application of SmartThings to various business environments, Samsung contributes to the more efficient management of space and energy by transforming places of business into interconnected smart spaces. These connectivity improvements have been designed to benefit all types of business customers, from small and mid-sized business owners to enterprises. Examples of the smart spaces — including a smart store, smart office and smart hotel — are on display at Samsung’s booth at ISE 2024.

With the Routines feature, users can create desired environments by setting the optimal lighting, temperature, humidity, and air quality in advance, and easily maintain them over time with automated space management. For instance, a smart store can automatically turn the power supply on and off to align menu boards and lighting with operating hours.

Plus, SmartThings AI Energy Mode helps business owners stay eco-conscious by reducing energy usage through efficient asset management and advanced monitoring, such as turning off connected devices or dimming the lights during the day depending on power usage, occupancy and time.

To cater to diverse B2B customer needs, Samsung has expanded the SmartThings Enterprise API¹ for business owners. By leveraging the API, customers can easily connect SmartThings to their own management system and create a customized solution optimized for different scenarios or dashboards with the information they want. The customizable device ecosystem ensures seamless connectivity across a wide range of devices and enhances system reliability. A separate application for installers also makes the installation process easy, paying attention to the unique needs of B2B customers with different device owners.

In the case of a hotel or a conference room, where the device owner and the user may be different, the device owner can generate a web URL to share SmartThings features with the end users. This way, hotel guests and conference room users can easily enjoy the SmartThings experience without having to install an extra app. The device owner can also specify the use of authorization and duration of the connected device when generating a web URL.

Marking a significant step forward in connected technology for businesses, SmartThings for Business is set to be globally available during the first half of 2024. The platform will open new possibilities for efficient, smart management of various smart devices across all industries, offering tailored and intelligent device management solutions that cater to the unique needs of diverse business environments.

New Samsung Interactive Display Utilizes Access to Google Play Apps and Google Services for Unlimited Education Possibilities

During ISE, Samsung is also announcing its first Google Enterprise Devices Licensing Agreement (EDLA)-certified² interactive display (model name: WAD) expected to launch in the first half of 2024. Powered by Android 13, the WAD series — available in 65-, 75-, and 86-inch models — provides a seamless and intuitive learning experience for both teachers and students alike.

The WAD series offers an interactive classroom experience with a suite of educational tools. It provides access to numerous educational apps through Google Play, while also allowing access to various Google services, such as Google Classroom and Google Drive. The interactive display has the look and feel of a large tablet with a familiar and intuitive user interface (UI).

“We are thrilled to bring more Android EDLA-certified devices through our partnership with Samsung Electronics, expanding Android’s reach beyond consumers to schools and businesses,” said Scott Porter, Managing Director, Android Chrome Enterprise Partnerships at Google. “We look forward to a continued partnership with Samsung to provide innovative display solutions for classrooms and beyond.”

The WAD series has been meticulously engineered to meet various safety and reliability requirements in educational environments. The display offers enhanced protection³ during electrical surges or high humidity, adopting various technical measures including a 500V (DC) capacitor to instantly absorb high voltage up to 500V, and a glass type fuse to prevent damage. The WAD series also applies anti-humidity glue to the critical area of the chipset to withstand humid conditions, making it a valuable tool for schools located in areas with high-humidity or rainy climates.

Additionally, Device Management Solution (DMS) offers remote monitoring and control of classroom displays, even when unforeseen circumstances arise, to enhance convenience in educational settings. With Advanced Messaging, the displays can immediately send important messages across campuses, classrooms and public spaces. Urgent communications can also be displayed on interactive whiteboards, so students and other personnel are alerted in real time.

Plus, the series includes an optional attachable Wi-Fi® module, catering to advanced security requirements for various sectors.

The WAD series has been designed with learning optimization as a key priority. It offers a natural writing experience with infrared (IR) touch and supports up to 40 simultaneous touchpoints. The slim design lets educators move the device more conveniently, and features such as Multi Window mode allows them to manage multiple windows within the interface. There is also a 3-in-1 USB-C port that simplifies connectivity and allows connected devices to be charged at up to 65W, plus an HDMI output that enables easy content sharing. For improved convenience, the series also comes with a front stereo speaker, penholder and handle.

Partnering With Cisco, Unveiling 105” 5K Smart Signage Optimized for Hybrid Work Experience

Samsung today also announced an expanded partnership alongside Cisco to deliver enhanced collaboration experiences for hybrid workers. As part of this new partnership, Samsung unveiled its new 105-inch, 21:9 Smart Signage QPD-5K model that is compatible with Cisco Room Kit EQ, which is certified for Microsoft Teams.

Samsung’s newly released 105” QPD-5K model comes with 5K⁴ resolution and a 21:9 aspect ratio. It provides an intuitive, yet natural video conferencing experience ideal for hybrid workspaces. The QPD-5K is compatible with the Cisco Room Bar and Room Kit Series, creating an efficient meeting environment by integrating camera, audio and all other capabilities required for video conferencing.

“We’ve entered a new era in which hybrid work is an integral part of the work experience. Employees simply must be able to have full functionality while working online,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our partnership with Cisco provides users with an accessible work environment, and at the center of that is our 105-inch QPD-5K display that gives users the feeling they are sitting in the same room as their colleagues.”

When connecting video conferencing devices certified for Microsoft Teams, such as Cisco’s RoomOS-powered systems,⁵ the QPD-5K model’s 21:9 aspect ratio optimizes Front Row experience, an inclusive meeting layout for Microsoft Teams Rooms. It ensures that all participants, whether joining remotely or in person, feel equally present and engaged in the discussion.

“In today’s era of hybrid work, it is essential that workspaces are reimagined to enable great collaboration. This means outfitting conference rooms with intelligent video systems designed to bring immersive collaboration experiences to all participants, regardless of their location,” said Jeetu Patel, EVP and General Manager, Security & Collaboration, Cisco. “Through our partnership with these industry leaders, we’re delivering something we call Distance Zero, eliminating second-class experiences no matter where you are working.”

Providing a panoramic view, the QPD-5K display offers a hyper-realistic and immersive visual experience in control rooms and classrooms, as well as in meeting rooms. It supports multiple windows to display more information and runs on Tizen OS for optimized performance of web services and industry-leading durability.

Users can also take advantage of a dual-screen video conferencing experience by connecting two Samsung 4K UHD Smart Signage series displays with Cisco’s newest solution, Cisco Room Kit EQX. This feature is available with QHC, QMC and QBC models ranging in size from 65 to 75 inches. Overall, the partnership with Cisco delivers a new standard for fully scalable, manageable and secure solutions for every meeting space in the office of the future.

Samsung Unveils ‘Transparent Micro LED’ in Europe

At the event, Samsung first presented the Transparent MICRO LED in Europe, a groundbreaking innovation unveiled globally at CES 2024. This cutting-edge technology sets a new standard in the commercial display market with its exceptional transmittance and clarity, boasting an extremely small MICRO LED chip and precision manufacturing process that eliminates seams and light refraction. The transparent MICRO LED can be customized to any size or ratio, offering another level of customization for customers.

This technology is set to revolutionize the retail and exhibition spaces, with the display simultaneously showing important information while providing a view of actual products or creating a unique ambiance through its transparent surface. It presents new use cases and expands the limits of the screen experience once again.

Since the debut of The Wall in 2018 — a modular commercial display featuring MICRO LED technology not confined by size, resolution, or shape — Samsung has been the leader in LED display technology. The company’s unrivaled leadership in the technology and its craftsmanship, evident in ultra-fine pixel pitch and specialized applications in virtual production, continue to explore the infinite possibilities of the state-of-the-art display technology.

¹ An application programming interface (API) is a software intermediary that allows applications to communicate with each other.
² The Enterprise Devices Licensing Agreement (EDLA) is a Google certification program for Android devices. It aims to assist solution manufacturers in offering devices with built-in Google Mobile Services, ensure device compatibility with Google services and applications, and enhance the security features of Android devices.
³ The claims of enhanced surge and humidity protection for the WAD series are based on Samsung’s internal testing in accordance with the company’s stringent quality standards intended to prevent damage from unexpected power fluctuations and moisture-related defects.
⁴ 5,120 x 2,160 pixels.
⁵ RoomOS is an open operating system that powers Cisco collaboration devices.

※ Google, Android, Google Play and Google Drive are trademarks of Google LLC.

As customers enter businesses and venues, they are immediately greeted by striking images of digital signage. These signage solutions are becoming a common sight across diverse industries, from the buzzing atmosphere of hotels and sports stadiums to the inspiring spaces of educational institutions and art galleries. They enrich customer experiences in every setting.

Digital signage is no longer perceived as a mere advertising display — it’s so much more. It has become one of the most sought-after media platforms for personalized information, content, education, sports, art, and more. These digital signage applications not only change the look and feel of the environment, but captivate and leave a lasting impression on its viewers.

As the role of signage in everyday life continues to evolve, so evolves the depth of the market itself, too. According to Fortune Business Insight, the digital signage market is expected to grow to more than $35 billion by 2026.¹ Along with the industry’s substantial growth, Samsung Electronics has maintained its number one position in the market for 14 consecutive years,² and continues to expand the boundaries of digital signage with its unrivalled technology.

Let’s take a look at how Samsung has continued to lead the global industry for 14 consecutive years during the heyday of digital signage.

▲ Samsung Smart Signages have advanced immersion across various fields in 2023

More Than a Background: Becoming Part of the Experience in Historic Monuments, Sports Arenas and Ultra-Luxury Resorts

In today’s world, organizations across sectors aren’t just adopting new technologies – they are embracing a total experience that provides an integrated approach that combines internal and external facets of their operations. According to Gartner, it’s expected that by 2024, organizations providing a total experience will outperform competitors by 25% in satisfaction metrics, impacting both customer and employee experiences.³ Similarly, Samsung supports projects from inception to completion in a number of ways including mechanical design and training, site surveys, product delivery, and installation, ensuring customers are equipped with the tools to be successful.

In times of such transformation, digital signage plays a pivotal role. A perfect example can be found in the heart of Vatican City. At the historic St. Peter’s Square in Vatican City, visitors gather from all corners of the world for a once in a lifetime ceremony from the Pope.

▲ Visitors and worshippers can clearly view the proceedings through Samsung’s outdoor LED signage (XHB series, two measuring 7.935m x 4.83m and two measuring 5.865m x 3.105m) at St. Peter’s Square, Vatican City

Enhancing this once-in-a-lifetime experience, Samsung has integrated advanced signage solutions seamlessly by installing four high-precision LED displays. The result is a dramatically improved experience for all in attendance, regardless of their physical positioning. Paired with audio solutions that deliver crystal clear sound, the technology ensures the Pope’s message resonates profoundly with everyone at the event.

In addition to bringing events closer to attendees, Samsung’s innovative technology turns any space into an immersive experience, filled with vivid colors, crystal clear picture quality and dynamic content. Capturing guest attention and ensuring a great experience is vital for any high-end destination. Digital signage solutions are a great tool for enabling this attraction and retention. A prime example of this in action is at one of the world’s top resorts, Atlantis the Royal in Dubai, with Samsung’s premium technology installed across the property.

▲ (Up) An awe-inspiring sight greets resort guests, made possible by Samsung LED signage installed behind the lobby fish tanks. (Down) Samsung’s innovative modular Micro LED display, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, measuring 146 inches with 4K (3,840 x 2,160) resolution.

Every moment of a guest’s stay is filled with awe-inspiring imagery and impressive displays for a one-of-a-kind experience — whether on their journey to the spa or in the hotel’s lobby where guests are met with the largest indoor LED displays installed on three large water tanks, projecting breath-taking scenes including a rainbow of fish swimming in the sea.

These displays also create an overwhelming atmosphere when bold content is paired with advanced technology. In Minute Maid Park — home of the Houston Astros, part of the US baseball league — Samsung upgraded impressive 6,875-square-foot primary scoreboard, left-field scoreboard and ribbon boards. Similarly, in Switzerland’s Swiss Life Arena, Samsung deployed display solutions including the largest indoor LED cube in Europe. As the most modern ice hockey arena in Switzerland, Swiss Life provides a drastically improved fan experience and enhanced operational efficiency thanks to Samsung.

▲ Minute Maid Park displays the impressive 6,875 square-foot scoreboard, giving fans a crystal-clear view from every seat in the house. It’s part of the larger videoboard that spans an impressive eight stories, featuring 5.3 million stunning LEDs designed to digitally enhance the fan experience.

▲ The central LED Cube display at Swiss Life Arena — measuring 12(w)x12(d)x8(h) meters — is the principal element of the fan experience with 416m² of the LED signage. Any one of the 12,000 seats within the area have a stunning view of the display.

More Than Hands-On: A Transformative Education Experience With Samsung Smart Signage

Digital signage is powerful and has the ability to draw in a viewer, captivate them, and bring them to another world — it provides a truly transformative experience. This impact is felt across industries and when we look at the education space in particular, signage has made immeasurable improvements.

Samsung partnered with the University of Wales Trinity Saint David to launch an unparalleled learning environment. The Immersive Room, equipped with 18 meters of Samsung LED screens across three walls provides incredible picture quality, detail, contrast, and color reproduction. Most importantly, its 12K image resolution empowers the University to push the boundaries of learning as the LED screens create virtual and augmented reality experiences and present a futuristic learning environment utilizing digital signage.

The University of Wales’ immersive space was an “Education Project of the Year” Finalist at the AV Awards 2023, recognized for the innovation it brings to education.

▲ University of Wales Trinity Saint David transforms education with a state-of-the-art immersive room and impressive learning spaces. The three LED walls that make up the immersive space are equipped with 18 meters of Samsung LED signages across three walls.

Similarly, Syracuse University in the US deployed The Wall in its S.I Newhouse School of Public Communications, drawing in prospective students by highlighting students’ accomplishments and the school’s world-class learning environment. The Wall creates a ‘wow factor,’ leaving a lasting impression during campus tours.

▲ The Wall showcases inspiring stories of Syracuse student achievements and accomplishments, helping prospective students envision their successful future at the University.

Now, teachers can begin their lessons sooner, and spend more time creating immersive, connected learning experience for students. This impact isn’t going unnoticed, and in fact, Samsung announced the new Interactive Display (Model name: WAC) designed for simplicity and students at British Educational Training and Technology (Bett), the world’s largest education technology exhibition and International Society for Technology in Education (ISTE) this year.

When we think back on the impact Samsung has had on education, it’s apparent that it comes in all forms. Samsung’s interactive display, Flip Pro, provides an extended learning experience for teachers and students at the Hogg New Tech Center in Dallas, Texas.

With its comprehensive range of display solutions from The Wall and LED signage, to Interactive displays, Samsung was also recognized as the Best Overall IT Solution Provider for the Education Market by the 2023 EdTech Breakthrough Awards.

▲ Hogg New Tech Center uses Samsung Flip Pro interactive display (Model name: WMB) to facilitate interactive learning and collaboration through multi-touch features and various connectivity options

More Than a Vision: Bringing Ideas to Life as a Digital Art Platform

Whether with a global audience or at a local school, Samsung’s immersive environments power learning, celebrations, content consumption and much more. But digital signage is an art too, and as Samsung continues to embrace its role as a media art platform, it’s enabling creatives to truly bring their vision to life.

The Wall for Virtual Production (Model name: IVC), which launched earlier this year, is an example of how companies, producers and creatives alike are creating and displaying their art with unparalleled quality. This addition to The Wall product line up enables creatives to use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The latest addition to The Wall series makes production faster and easier in TV, film and other industries, and was highlighted during industry events including InfoComm 2023 and IBC (International Broadcasting Convention) 2023.

▲ The Wall for Virtual Production makes production faster and easier in TV, film, and other creative industries

Samsung is bringing other art forms to life too. Recently, it displayed a masterpiece by contemporary Korean art leader, the late Park Seo-Bo, on The Wall All-in-One (IAB model) at New York’s Rockefeller Center. The first digital rendition of Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork. Dutch-American audiovisual artist, 0010×0010, also held an exhibition in Bangkok, Thailand that redefined the boundaries of modern art and explores the convergence of the digital and physical worlds — all by utilizing The Wall All-in-One.

▲ The first digital rendition of the late Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen.

Samsung’s Smart Signage is revolutionizing various sectors by creating immersive, interactive environments in every corner of the world. Whether it’s an ultra-luxury resort in Dubai, an immersive and futuristic classroom at the University of Wales, or a video art exhibition by a renowned artist, Samsung’s Smart Signage is making profound impacts globally, and our lives more colorful and enriching. This journey, spanning over the last 14 years, has continuously redefined the very experience of digital communication, pushing the boundaries of what’s possible. We can’t wait to see what the future holds for Samsung’s Smart Signage, which has been ranked No. 1 in the industry for 14 consecutive years.

¹ Fortune Business Insights; The global digital signage market size stood at USD 19.78 billion in 2018 and is projected to reach USD 35.94 billion by 2026, exhibiting a CAGR of 7.8% during the forecast period (2019-2026)
² Samsung has maintained its No. 1 position as the leading LCD signage brand in market share for 14 consecutive years, as reported in the Omdia Q2 2023 Public Display Report. Samsung has also been the number one in combined sales for LCD and LED signage (The LED Video Display History Report provides sales data for LED signage from 2017 onwards; comprehensive data for LED signage sales is not available prior to 2017). Note. Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.
³ Gartner; The Total Experience Strategy for Better Retail Digital Interactions

▲ Samsung Electronics won a total of seven awards at InfoComm 2023.

Everyday Sustainability With Samsung Signage Solutions

Sustainability is at the core of Samsung’s innovative signage solutions. Samsung’s commitment to sustainability was recognized by System Contractor News (SCN), a leading audio and visual publication, with the Installation Product Awards for Most Innovative Sustainable Product Strategy, highlighting Samsung’s efforts to provide exceptional environmental strategy in the signage industry.

In addition, The Wall All-in-One and 2023 Smart Signage (QMC Model) have become the first signage models to receive carbon footprint certifications from TÜV Rheinland.¹

▲ Samsung Booth visitors were welcomed by The Wall All-in-One, a 263-inch ultrawide 8K resolution screen, which played videos featuring Samsung’s sustainable future signage technologies.

▲ Scott Griggs, Managing Director of TÜV Rheinland, and Hyeong-gyu Park, Head of Enterprise PM Group for Samsung Electronics North America & LATAM, took part in the carbon footprint certification ceremony for Samsung’s new The Wall All-in-One and 2023 Smart Signage QxC Series.

▲ Samsung’s environmental strategy was awarded Most Innovative Sustainable Product Strategy in SCN’s Installation Product Awards.

▲ In an automotive showroom featuring The Wall, visitors could experience the enhanced contrast and increased brightness of the display and learn about the low-reflection film that minimizes light in different conditions.

The Wall for Virtual Production: Redefining Virtual Content Creation

One of the showstoppers at InfoComm 2023 was The Wall: a customizable modular display solution that offers high-resolution immersive viewing experiences. The screen has been used in diverse environments including traffic control centers, automobile design centers and product launch events.

At this year’s event, Samsung collaborated with Lux Machina, a pioneer in virtual production and ICVFX (In-Camera Visual Effects), to showcase the capabilities of The Wall for Virtual Production.

▲ The Wall for Virtual Production enables studios to streamline content production by leveraging ultra-large LED walls and real-time visual effects technology (left). The Wall for Virtual Production can be stacked or hung on a wall (right).

Empowering Businesses With Industry-Specific Display Solutions

At InfoComm 2023, Samsung presented its ever-expanding lineup of display solutions for various industries, ranging from corporate and retail to education, sports, hospitality and beyond.

▲ The recently launched 130-inch LED All-in-One (IAC Model) for corporate display solutions captivated attendees with its convenient installation process — a pre-assembled frame kit allows users to install the display by simply hanging it on a wall.

Samsung offers personalized options to help retailers meet customers’ unique needs — from kiosk solutions, now available on Windows OS, to touch displays.

▲ With enhanced usability and convenience through an all-in-one solution, Samsung Smart Signage products (QxC Series) received the 2023 Best of Show award from Digital Signage Magazine, the official media partner of InfoComm 2023.

▲ With no PC necessary, retailers can manage content, accept orders and process payments with ease using Samsung Kiosk. The solution received Digital Signage Magazine’s 2023 Best of Show award.

At InfoComm 2023, Samsung continued to make strides in the education sector with its remarkable retail display solutions. The award-winning Interactive Display (WAC Model) based on Android OS was recognized as the Most Innovative Collaboration Product in SCN’s Installation Product Awards, empowering educators and businesses with its cutting-edge features, software and connectivity.

▲ The Interactive Display (WAC Model) once again won Most Innovative Collaboration Product in SCN’s Installation Product Awards.

Samsung is one of the most recognized display solutions providers in the sports space, exemplified by the world-famous Infinity Screen at SoFi Stadium and the latest LED solutions at Citi Field and Minute Maid Park. At InfoComm 2023, Samsung showcased the Outdoor LED Signage XHB Series which received the BEST Awards for Outdoor Displays from audio and visual publication Commercial Integrator.

▲ With increased power efficiency compared to its predecessor, Samsung’s XHB Series offers an impressive peak brightness of 8,000nits, providing clear visibility under direct sunlight, and supports flexible installation options.

▲ Samsung displayed its commercial hospitality TV and projector solutions that enhance guest experiences, reflecting the increased interest in luxury and boutique design hotels.

Samsung Electronics, a global signage market leader for 14 years, has catered to the unique needs of various industries, pushing the boundaries of visual excellence and customer satisfaction through its display and signage solutions.

Through InfoComm 2023, Samsung reaffirmed its position as a commercial display market leader. Samsung will continue to redefine visual experiences across industries through exceptional signage solutions.

▲ Samsung received the rAVE 2023 Readers’ Choice Awards for Favorite Display Brand.

▲ InfoComm 2023 was held at the Orange County Convention Center in Orlando, Florida.

¹ TÜV Rheinland is a globally recognized testing body based in Cologne, Germany that provides quality and safety certifications across multiple industries.

Samsung Electronics today announced its new digital signage lineup at InfoComm 2023, North America’s largest audiovisual trade show, taking place in Orlando, Florida from June 14 to 16.

“Technology is a vital part of any business, and the innovative signage lineup we’re showcasing at InfoComm empowers businesses across industries to grow,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “The newest addition to The Wall lineup is especially exciting, making production faster and easier in TV, film and other creative industries.”

Introducing The Wall for Virtual Production

At InfoComm, Samsung unveiled a new dedicated display, The Wall for Virtual Production (IVC Model), which will be available globally starting from today.

Virtual production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The Wall for Virtual Production leads the market in the application of this technology.

The Wall for Virtual Production’s LED display features pixel pitch options of P1.68 and P2.1, dedicated studio frame rates (23.976, 29.97 and 59.94Hz) and genlocking, which can synchronize the screen with a camera’s video signal. The display also boasts a refresh rate of up to 12,288Hz, a max brightness of 1,500nits, a 35,000:1 fixed contrast ratio (for P2.1) and up to 170-degree wide viewing angles. All these new features combine to enable an unprecedented level of picture quality for virtual content.

The Wall for Virtual Production is based on modular technology, allowing for a variety of installation options for different production environments and needs, ranging from a perfectly flat screen to up to 6,000R curvature. It can also be hung or stacked with other screens, and it is designed to be resilient to the dust and particles that are common in production environments.

The integrated Virtual Production Management (VPM) solution and the intuitive interface it provides make it easy to manage the screen and facilitate the highest-possible picture quality. To display colors as accurately and consistently as possible, The Wall for Virtual Production also features 3D lookup tables (LUTs) for color correction, wide-gamut HDR color processing and color adjustment between individual cabinets or modules. The VPM is also capable of detecting and resolving any potential LED-related issues.

At InfoComm, Samsung will be collaborating with Lux Machina, a pioneer of virtual production and modern ICVFX (In-Camera Visual Effects), to showcase The Wall for Virtual Production in actual use. Lux Machina has implemented technology like this in television series like “The Mandalorian” and “House of the Dragon,” as well as in broadcast events like the League of Legends World Championship, NFL Honors and The ACM Awards.

“The Wall has been designed for virtual production,” said Zach Alexander, President of Lux Machina. “With a high refresh rate, true color representation and a wide viewing angle, we believe that display technologies like this could help usher in the next generation of visual effects, making it much easier for studios to deliver high-quality virtual production projects.”

Samsung is also working with Wētā FX as a technical partner. Wētā FX is a New Zealand-based digital visual effects company that has produced visual effects for some of the highest-grossing films ever made, such as “The Lord of the Rings” series, “Avatar” and “Avatar: The Way of Water.”

“Samsung’s The Wall for Virtual Production provides excellent color rendition and picture quality, and with the screen properties and black levels, one is able to control the precision of light it sends into a volume with ease. We look forward to working with the innovative team at Samsung and seeing how new techniques and capabilities can improve the experience for our storytellers,” said Kimball Thurston, CTO of Wētā FX.

The All-New Samsung QxC Series Crystal UHD Signage

In addition to The Wall, Samsung is introducing its full lineup of 20 new models in the globally available QxC Series Crystal UHD Signage Series. The displays feature significant upgrades in design and performance for unparalleled features and picture quality in any commercial environment.

The QxC lineup includes five QHC displays with 700nits of brightness (75”, 65”, 55”, 50” and 43”), eight QMC displays with 500nits of brightness (98”, 85”, 75”, 65”, 55”, 50”, 43” and 32”) and seven QBC displays with 350nits of brightness (98”, 85”, 75”, 65”, 55”, 50” and 43”).

The bezels on the QxC series are consistent and even on all four sides of the display, using the same thickness and dimensions to create a symmetrical design. The VESA mounting holes are in the center of the displays to ensure secure mounting. The series is 28.5mm thick, 40% slimmer than the previous model.¹

All QxC displays offer an easy and intuitive new user interface, 4K UHD resolution, Tizen 7.0 for optimized performance of web services and industry-leading durability. SmartView+ wirelessly connects the displays to up to six devices at once, while anti-glare panels minimize light reflection for an unimpeded viewing experience. Plus, all QxC models have an Eco Sensor that can detect the brightness of the surrounding environment and optimize the brightness of the display accordingly.

Samsung Ushers in the Era of All-in-One LED Displays

Samsung is also unveiling the LED All-in-One (IAC Model), a 130-inch full HD LED screen with a 16:9 aspect ratio. Its pre-assembled frame kit allows users to install the display simply by hanging it on a wall.

The LED All-in-One has a slim 56mm design (up to 64mm with the Slim Fit Wall Mount). The screen provides 1,000nits of peak brightness and a 3,840Hz refresh rate, resulting in stunning video quality. The built-in Samsung S-Box has support for integrated media play and Microsoft 365, delivering the latest commercial tools to make the most out of the large LED display in business environments.

Industry-First Carbon Footprint Certification From TÜV Rheinland

Separately, Samsung Electronics announced that its 2023 Smart Signage lineup has earned a series of certifications for environmentally preferable products from highly recognized institutes in Germany and the U.S.

The 2023 Smart Signage (QMC Model) and The Wall All-in-One (IAB Model) have become the first signage models to receive a product carbon footprint certification from TÜV Rheinland, a global testing body. Established in 1872 and headquartered in Cologne, Germany, TÜV Rheinland provides quality and safety certification services to multiple industries.

The organization calculates its carbon footprint certification by evaluating the amount of greenhouse gases generated throughout the entire product lifecycle, ranging from production to disposal, based on internationally recognized standards. The certification from TÜV Rheinland follows another recent and notable recognition for Samsung from the Carbon Trust.²

The 2023 Smart Signage (QMC Model) has also earned an ENERGY STAR 8.0 certification from the Environmental Protection Agency for its energy efficiency and an Electronic Product Environmental Assessment Tool (EPEAT) certification in recognition of its eco-conscious efforts, such as its recycled plastic use.

Samsung looks forward to seeing its peers, customers and partners in person at booth #1143 at InfoComm 2023. To learn more about Samsung’s visual display products, please visit: https://displaysolutions.samsung.com/main/index.

¹ 98-inch model excluded.
² Samsung’s 2023 Neo QLED Achieves ‘Reducing CO2’ Certification From the Carbon Trust – Samsung Global Newsroom

Samsung Electronics today announced that Atlantis The Royal, a new resort from Kerzner International on Palm Jumeirah in Dubai, has been outfitted with its industry-leading displays, including The Wall, as well as Samsung Smart Signage displays both indoors and outdoors. Following the 2023 grand opening of what has been dubbed one of the world’s top resorts, guests can now experience a new era of luxury complemented by Samsung’s latest technology.

“At Atlantis The Royal, every detail has been considered to truly elevate the guest experience and fully equip our colleagues. Samsung has been an instrumental technology partner from construction to opening,” said Anthony Lynsdale, Vice President Information Technology, Atlantis Dubai. “We are confident in both the quality and reliability of Samsung’s technology and team of experts to help us create and maintain an unparalleled hotel experience.”

Cutting-Edge Technology Lights Up Every Space for All-Around Luxury

Atlantis The Royal is the first hotel in the MENA (Middle East and North Africa) region to install Samsung’s innovative modular Micro LED display, The Wall, on its property. Measuring 146 inches with 4K (3,840 x 2,160) resolution, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, with a one-of-a-kind, personal viewing experience unmatched by other displays. The slim, sleek finish of The Wall’s Infinity Design blends in naturally with the suite’s refined elegance.

Throughout the property, various types of Samsung Smart Signage have been installed to entertain guests and provide unique customer experiences in each space.

In the hotel’s awe-inspiring lobby, Samsung Smart LED Signages have been installed on three large water tanks that draw visitors’ attention at first glance with the largest screen measuring 6m x 8.5m. Samsung installed the hanging-type signage between the tanks and the walls to project incredible scenes, including fish swimming in the sea.

The hotel’s spa and gym feature impressive displays with Samsung Smart LED Signage from the company’s IER series, which leverage LED HDR technology for crystal clear picture presentation. Built to accommodate various installation space requirements, these flexible signage displays allowed the team at Atlantis The Royal to provide an immersive viewing experience in the spa and gym areas.

By the outdoor infinity pool, the ceviche bar features Samsung Outdoor LED signage that displays information clearly, even under direct sunlight, to entertain and communicate effectively with guests. The outdoor IP65 validated design protects it from dust and water and ensures continuous operation in any conditions.

Samsung Smart Signage has also been installed in restaurants and meeting rooms to enhance guests’ comfort and communication while boosting staff efficiency. Guests of Atlantis The Royal will be treated like royalty thanks to the 957 Samsung hospitality displays that have been installed in the hotel’s 795 rooms to provide the ultimate personalized viewing experience.

“We are privileged to work with Atlantis The Royal and provide guests with a new level of luxury unlike anything they’ve experienced before,” said Doohee Lee, Vice President and Head of Samsung Gulf Electronics. “The combination of Samsung’s innovative display technology and Atlantis’ creativity and luxury expertise is leading the hospitality industry in exciting new directions.”

From The Wall’s awe-inspiring picture quality in the Royal Mansion to the smart signage installed throughout the property, Samsung’s displays work within the resort’s unique environment to empower staff and transform the guest experience. Through its collaboration with Atlantis The Royal, Samsung Electronics is helping to define the future of hospitality technology.

In addition, its IP66 rated dust- and waterproof features provide maximum durability, and its Advanced Magic Glass technology is IK10 rated, minimizing screen damage from physical impact or elements. The OH24B is easy to use as its high-performance System on Chip (SoC) allows content management without the use of an additional PC. On top of that, the MagicINFO solution, a cloud-based device and content management platform, remotely controls content in real time, making content monitoring and management seamless and simple.

With detachable Wi-Fi and Bluetooth accessories, the OH24B creates a stable and rapid wireless network environment under any outdoor installation conditions, keeping content running no matter what time of day. Not only is the OH24B hassle-free and a high-performing signage solution, but it also offers incredible energy savings. The OH24B comes with improved energy efficiency with the industry’s lowest power consumption (up to 90W) while offering brilliant pictures in stunning clarity. Simply put, the OH24B is the perfect signage solution for EV charging stations, which need to continuously display various content, including charging information, traffic conditions and store ads.

Check out the infographic below to explore the OH24B along with its breakthrough technologies developed by Samsung, boasting the top position in the global commercial display market for 13 consecutive years.

“We are committed to ensuring everyday sustainability throughout our signage portfolio and finding meaningful ways to minimize our environmental impact as part of our journey toward a more circular economy,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to showcase our vision for how smart signage can help enable everyday sustainability while unlocking incredible new opportunities for businesses at ISE.”

Building Technologies That Contribute to Eco-Conscious Digital Signage

At ISE this year, Samsung will highlight the company’s sustainability initiatives based on its new environmental strategy announced in September 2022. Pre-registered visitors will be able to see Samsung’s environmental vision come to life, with the sustainability zone at the booth showcasing the eco-conscious practices applied to digital signage products. These practices are based on the five stages of the product lifecycle — sourcing, production, distribution, using and recycling.

Samsung’s 2023 smart signage products (QHC, QMC, QBC) are approximately 40% slimmer than previous models at 28.5mm thickness. Through this, the number of shipping containers required for logistics after production can be reduced by more than 20%¹ compared to the previous model. In addition, smart signage products support automatic screen brightness adjustment by adopting an illuminance sensor which reacts to surrounding light conditions, helping users manage their power consumption automatically. Plus, the resin used for the rear covers contains 10% of Post-Consumer Materials (PCM).

▲ The Remote Management function will enable users to simply monitor the number of connected devices and easily manage different devices, as well as remotely control settings such as power ON/OFF and screen brightness.

Samsung’s cloud-based MagicINFO solution enhances Remote Management and helps to manage multiple signage displays and a variety of content efficiently. The Remote Management function will enable users to simply monitor the number of connected devices, their types and errors, and easily manage different devices, as well as remotely control settings such as screen brightness. Plus, this solution will offer other features, including device health diagnostics, informing users of issues related to cable connection, device temperature and network disruption.

At ISE 2023, Samsung will also be running a separate solution seminar zone, introducing visitors to the company’s new and differentiated technologies. Its soon-to-be-announced cloud signage platform will offer a wide range of energy-saving solutions that empower users to manage and reduce their energy usage. New solutions include real-time power consumption monitoring, timed luminance scheduling, remote brightness adjustment and automatic device management. This comprehensive platform will integrate and connect LCD signage, LED signage and B2B TVs to provide a seamless user experience.

Introducing New 2023 Outdoor Signage — Large LED Screens and Small-Sized Displays Unveiled

Samsung is announcing new signage products at ISE 2023. Firstly, the company will release its 2023 outdoor LED signage (Model Name: XHB series), built for the sports industry and spectacular landmark locations.

The XHB series is available in four models: P6 (6mm pixel pitch), P8, P10 and P16, all of which produce light at an astonishing peak brightness of 8,000 nits, exceptionally clear and stunning picture quality — even when in direct sunlight. Furthermore, the standardized module design of the XHB guarantees flexible design and installation, including Concave (maximum of 2500R curvature), Convex, S shape, Fascia and 90 °L type.

With a design twice as thin as the previous model, the XHB series can be installed in a seamless way, with the installation time also reduced by more than half for improved convenience. Furthermore, improved energy efficiency means the XHB reduces power consumption by over 15% compared to its predecessor and can reduce approximately 2,492 tons of CO2 emissions every year, which is equivalent to the amount of CO2 sequestered by about 290,000 30-year-old pine trees in one year.²

The XHB series will be available for ordering starting from ISE 2023, with some of the first models already being installed as electronic scoreboards at the home stadiums of globally recognized US Baseball teams, the New York Mets and The World Champion Houston Astros ahead of the 2023 season.

Finally, Samsung is introducing a small-sized, 24-inch outdoor signage display (Model Name: OH24B) to cater to the electric vehicle (EV) charger market. As demand for EVs continues to rise, it is important to provide solutions that enable a more connected, enjoyable charging experience while providing upselling opportunities for businesses and retailers.

The outdoor signage excels in both durability and outdoor visibility across a wide range of diverse conditions. This high resilience and versatility are provided by peak brightness of 1,500 nits and a slim, metal design, as well as water, dust and liquid resistance (IP66, Ingress Protection) and IK-10 Level glass protection. A high temperature, rigid liquid crystal panel is also applied to provide further durability even under strong sunlight. In addition, the display offers removable Wi-Fi/Bluetooth accessories, which can optimize the receiving rate based on installation conditions. Finally, the small signage boasts unparalleled energy efficiency with the industry’s lowest power consumption³ (a maximum of 90W) above 20-inches, perfect for an EV charging station which requires 24/7 operation and information delivery.

New Kiosk and Flip Pro’s Exclusive Solution Deliver Enhanced Device Compatibility

Samsung is also announcing the latest model, “Samsung Kiosk” Windows version (Model Name: KMC-W). In addition to the existing model operating Tizen (OS), “Samsung Kiosk” Windows version is compatible with Windows 10 IoT Enterprise OS to expand customer choices.

This new Kiosk adopts Intel’s 11th generation Intel Core Processor. It is equipped with 8GB DRAM and 256GB SSD, providing fast processing and ample storage space to meet the fast-evolving industry demands beyond healthcare, hospitality and retail.

The company will introduce a new solution, exclusive for the “Samsung Flip,” meeting the demand of both educators and businesses to be connected to various devices simultaneously. It enables users to bring the content or applications in their PC to the Flip by connecting a PC with the Flip. Especially, users can write over content brought from their PC on the screen of Flip and share in real-time. The new solution enhances usability for remote work and provides a seamless work environment by allowing users to optimize and utilize the screen to connect with other device screens.

For more information about Samsung’s impactful SMART signage and solutions, please visit https://displaysolutions.samsung.com/ise2023.

Samsung booth will be located at Gran Via, Hall 3, 3F600, in Barcelona from January 31 — February 3, 2023.

¹ Based on the number of boxed devices per-40ft container. Based on annual sales volume of indoor smart signage in 2022.
² The amount of carbon emissions for XHB was compared with that of its predecessor (XPR) based on sales in 2022. XHB’s annual carbon emissions were calculated via Carbon Footprint Calculator (https://www.kcen.kr/tanso/intro.green) on January 16, 2023. (high voltage, summer). XHB’s carbon reduction effect equivalent to planting trees was calculated based on The Average Amount of Carbon Absorbed by Forest Trees Devised by National Institute of Forest Science, Korea (ver. 1.2) in July, 2019.
³ Internal market analysis

As part of Samsung’s “Together for Tomorrow” vision, the company has applied recycled materials in its select monitor and digital signage products to minimize resource waste. Samsung is now using more recycled materials in its monitor and digital signage products, including the rear cover of its monitors and digital signage to increase resource circularity and reduce greenhouse gas emissions.

Digital signage solutions including the 2022 Smart Signage also received certified energy efficiency grades that rise to new industry standards. Samsung also has incorporated eco-conscious packaging featuring recycled materials in all signage products since 2021.

To improve both resource and energy efficiency, Samsung is using a SoC (System on Chip) solution that, when applied to the monitors and signage, allows content to be displayed without any additional devices, saving both waste and energy. Plus, Samsung has extended its product lifespan with enhanced durability to further minimize waste.

In recognition of its efforts for product efficiency, Samsung has earned an ENERGY STAR certification,¹ in addition to an EPEAT (Electronic Product Environmental Assessment Tool) certification for its energy efficiency improvements and recycled plastic use in its 2022 Smart Signage lineup (QHB, QMB, QBB).

Samsung was also the first in its industry to achieve the reducing CO2 label, certified by the Carbon Trust, for its LCD Signage lineup (LH55QHB), LED signage (LH012IWA) and Business Monitor (LS34A65). In addition, Samsung has developed and applied a new material, made with repurposed ocean-bound plastics, to the 2022 high resolution monitor S8 to reduce marine waste.

In recognition of its global 2022 sustainability initiative, which strives to incorporate environmental sustainability into everything it does, Samsung has been announced as the winner of ‘Sustainability Innovation of the Year’ at the AV News Awards on May 10.

“We are committed to ensuring everyday sustainability throughout our signage portfolio and playing a major role in reimagining a better planet,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “As we are grateful for the recognition of our efforts, we plan to make each step count while we collectively change production practices for a sustainable future.”

The Samsung booth at 2022 Integrated Systems Europe is located at Gran Via, Hall 3, 3F600, in Barcelona from May 10-14, 2022. For more information about Samsung’s latest display technology, please visit https://displaysolutions.samsung.com/showcase/virtual-experience/ise-2022.

¹ ENERGY STAR certification applicable only to U.S. market

By utilizing digital signage as a media art platform, Samsung Electronics has been paving the way for the expansion of the technology’s role. Today, the company is the world’s No. 1 digital signage manufacturer, having developed products that support a wide range of consumer experiences in locations across the globe.

In celebration of Samsung’s participation in InfoComm 2021 – North America’s largest audiovisual industry event, set to take place in Orlando, Florida from October 27–29 – let’s take a look at the stories behind some of Samsung’s most stunning digital signage.

Digital Signage’s Expanding Role and Growing Market

Both the global digital signage market’s size and the speed of its growth have been impressive by any measure. According to Omdia, a leading market research firm, the global signage market is expected to reach a whopping $19.9 billion by 2023. With a 33 percent¹ market share by volume as of the first half of this year, Samsung maintains a firm grip on the No. 1 position in the LCD smart signage market.

In the era of social distancing, the digital signage market has seen rapid growth. This is because digital signage is being utilized in all types of locations, including everything from kiosks that offer integrated solutions for orders and payments, to drive-throughs that allow customers to view menus and order food from the comfort of their car. As people’s lifestyles have begun to change, companies have been placing greater emphasis on digital communication. As such, the role of digital signage has expanded to encompass various functions that complement such lifestyle changes.

Captivating Crowds From New York to Helsinki

Whether it’s depicting an enormous waterfall in the middle of New York’s Times Square, or crashing waves in downtown Seoul, Samsung’s vivid and scalable outdoor signage instantly transforms the vibe of any space.

Samsung SMART LED Signage is installed on the side of the One Times Square building in New York’s Times Square. Roughly 110 meters tall and measuring more than 1,081 square meters in all, the signage, which boasts a tight LED pixel pitch and 9,000 nits of brightness, vividly displays a work of art known as “Waterfall-NYC (2021)”. The digital artwork depicts cool water cascading from an enormous waterfall.

Samsung SMART LED Signage measuring 1,620 square meters (four times the size of a basketball court) is installed on the exterior of COEX’s SM Town in Samseong-dong, Seoul. The signage makes full use of its unique L-shaped design to depict a strikingly realistic three-dimensional wave. The installation is the result of a partnership with the Seoul-based design company d’strict, which also created “WAVE”, the work of art that is on display.

Like the signage pictured above, the massive LED screen at SoFi Stadium in Los Angeles captivates crowds with exciting visuals. Stadiums have always been places that are full of exciting sights and sounds, where crowds of people gather to cheer on their favorite teams. Now, visitors to one of the premier stadiums in the NFL can enjoy an unforgettable game experience made possible by Samsung signage.

The 360-degree, dual-sided curved LED screen that hangs above the field at SoFi Stadium in Los Angeles, California measures 6,500 square meters in all, making it the single largest screen in the world. It is also the first stadium display to feature 4K picture quality, offering fans a vivid viewing experience from anywhere in the stadium. Approximately 9,100 square meters of Samsung LED signage has been installed on the stadium’s roof and around its exits.

Whereas large outdoor signage captivates audiences in open spaces, indoor signage can help heighten individuals’ excitement in a variety of settings, including when traveling.

Travelers from around the world may experience that excitement when encountering the S-shaped wall of Samsung SMART LED Signage in Finland’s Helsinki Airport. Meanwhile, the curved signage installed on the ceiling of MSC Cruises’ cruise ship, the MSC Grandiosa, enhances passengers’ experience with beautiful works of art.

Measuring 580 square meters, Samsung’s curved LED signage is installed on the ceiling of the Galleria in MSC Cruises’ cruise ship, the MSC Grandiosa. Because the signage can be operated at all hours, it can provide passengers with various content based on the time of day.

A total of 167 square meters of Samsung SMART LED Signage is installed in Finland’s Helsinki Airport. The S-shaped media wall features a 6000R curvature that emphasizes the beauty of waves. Onlookers can enjoy a wide range of natural sights curated by Finland’s tourism office, including picturesque snowy scenes and the awe-inspiring Northern Lights.

Enhancing the Atmosphere of Any Space

It’s important to select signage that suits the characteristics of a particular space. This is especially true for large complexes and resorts, including shopping malls and hotels, which tend to feature a wide range of colors.

Drawing from its wide-ranging product portfolio, Samsung delivered a customized indoor LED signage solution to Jeju Island’s Jeju Dream Tower in Korea. A large, circular media wall was installed in the tower’s second floor lobby to create the impression that guests are being transported to a whole new world. In the hotel rooms, meanwhile, TVs and smart room solutions have been provided to help travelers relax and to amplify the hotel’s premium experience.

It’s important for indoor signage to present information with consistent brightness and colors. For semi-outdoor signage, which is displayed in places such as retail display windows and outdoor drive-throughs, the key is to display information clearly, even under bright sunlight.

Last year, Samsung installed semi-outdoor signage in more than 1,300 drive-throughs for the popular Canadian coffee chain Tim Hortons. The signage features IP56-certified durability, which enables it to withstand Canada’s volatile weather conditions, as well as excellent visibility in bright light and an ultra-slim, 85mm design. By the end of this year, Samsung plans to continue expanding Canada’s largest semi-outdoor digital signage deployment yet by installing screens at 2,600 Tim Hortons drive-through locations.

In the U.S., drive-through sales at Smoothie King franchises have jumped from 70 to 90 percent during the pandemic. According to the company, part of the reason for this increase boils down to better business solutions enabled through signage. The pandemic has resulted in fewer one-on-one interactions with customers, making effective drive-through menu boards essential for revenue.

Smoothie King required a digitized business solution that would allow restaurant managers to make menu changes and localize promotions without having to wait to contact the franchise’s head office. Samsung’s semi-outdoor signage allowed them to innovate their operations by combining updated indoor and outdoor digital signage with remote management capabilities. This paved the way for more sales while demonstrating just how versatile Samsung signage has become.

(Clockwise from top left) Semi-outdoor signage at Tim Hortons in Canada, Starbucks’ QSR drive-through in Korea, McDonald’s ‘MacAuto’ QSR drive-through in Russia, and a Seven Eleven store in Taiwan.

Samsung signage is also becoming a common sight at subway stations, where displays relay information such as arrival times, transfer gates and more. Samsung has installed a total of 4,218 signage screens in 90 subway stations in Seoul, and has replaced many analog maps with 49 and 65-inch touchscreen displays.

The signage features IP5X-certified durability to withstand use in crowded subway stations, as well as an anti-reflective coating that enhances visibility. The displays allow subway passengers to enjoy a smarter commuting experience by presenting them with the information they need quickly and on a high-resolution screen.

Leading a New Era of Digital Signage Innovation

Samsung plans to strengthen its position as the world’s No. 1 signage manufacturer by advancing innovative technologies such as virtual production solutions. The company will utilize its state-of-the-art Micro LED, The Wall, to create an immersive and seemingly endless backdrop for capturing content. Because The Wall is modular, it can be easily installed in a variety of spaces. The virtual production studio solution will enable creators to connect LED displays to cameras to create richly detailed virtual settings in real time.

“Escape Pod” by Jonathan Monaghan. Powered by Niio.Art

Samsung’s recently announced partnership with Niio.Art, the world’s leading digital art platform, will offer businesses a stunning new way to engage with consumers. Transforming Samsung signage into an immersive digital canvas, the partnership will allow businesses to enhance their space with the very best in digital art.

The Samsung Kiosk is another future-ready solution – one that is becoming increasingly more useful in an era of contactless consumer interactions. The technology offers an all-in-one solution for navigating menus, selecting items and making payments, and can be conveniently installed in restaurants, cafes, pharmacies, convenience stores and more.

If you’d like to learn more about how Samsung is optimizing its digital signage solutions for future applications, be sure to check out Samsung VX 2021. This interactive virtual experience offers a 360-degree look at business solutions that are customized for various spaces, including broadcast studios, control rooms and small to medium-sized businesses.

Stay tuned for more updates on how Samsung, the leader in this sector for the past 12 years, is shaping the future of digital signage.

¹ 2021 2Q Omdia Market; excludes commercial TV sales

Imagine a moment of complete calm in the heart of the city that never sleeps. On July 27, tourists and urbanites alike were treated to such a scene when Samsung Electronics, in partnership with Seoul-based design company d’strict, unveiled its Waterfall-NYC (2021) art installation in New York City’s Times Square.

Pairing Samsung’s world-leading display technology with d’strict’s innovative space-based user experiences, Waterfall-NYC (2021) transports onlookers to a digital ocean with hyper-realistic waves and cascading waterfalls over 100 meters tall.

Made possible thanks to Samsung Smart LED Signage, the installation at One Times Square is comprised of four vertical screens that measure more than 1,081 square meters (11,639 square feet) when combined.

The cascading water takes full advantage of the signage’s vertical structure, delivering an immersive and compelling visual experience. Images are displayed at the industry’s highest peak brightness, 9,000 nits, ensuring that the artwork remains vivid even in direct sunlight.

Check out the video and photos below to see the installation for yourself.

The retail environment is highly competitive, with retailers constantly looking for better and more efficient ways to catch the eyes of potential customers. Amid this climate, the benefits of digital displays are well-established, with their impact seen across retail providers from shopping malls to quick service restaurants (QSRs). In the restaurant sphere in particular, digital displays have been found to deliver improved visibility and an elevated overall brand experience compared to analog displays.

But digital signage is good for more than just the consumer. The technology has also been shown to reduce costs for businesses. Below, we explore the wide-reaching benefits of going digital.

Putting the Benefits Into Numbers

When we compare using analog and digital menu boards in restaurants, it becomes clear that utilizing Samsung SMART Signage provides a significant advantage over the use of static lightbox menus. While installing digital signage causes businesses to initially incur slightly higher upfront costs, it has been shown that those businesses receive a higher return on investment within two years of installation. Five years on from the installation of digital signage businesses stand to save around USD10,000 per store according to Samsung’s ‘Improving ROI with digital menu boards’ white paper.

In Samsung’s whitepaper, it is shown that if a QSR brand with 250 stores nationwide were to utilize static signage, it would require a total of six lightbox-style analog menu boards at each location, in addition to six printed menu boards. These boards typically need to be replaced every two months, while the fluorescent lamps for lightboxes and electrical ballasts must be replaced every 18 months. In addition to the annual maintenance fee this all adds up to a considerable cumulative cost. However, the use of digital menu boards immediately eliminates maintenance costs as well as the expenses related to creating new printouts for static menu boards.

Digital Signage for Versatility

But the savings are only the beginning, with Samsung SMART Signage able to deliver a variety of content from images to dynamic videos, all in vivid, vibrant colors. SMART Signage is also engineered to operate 24/7, providing night and day visibility that is unmatched by analog displays and ensuring that customers are deeply engaged with content. These stellar displays are supported by Samsung’s powerful MagicINFO content management solution, which enables users to conveniently manage all of their visual signage from one centralized location. This increased flexibility allows businesses to quickly and conveniently update promotions, offerings and messages to reflect consumer trends and important events, alleviating the slowdowns and missed sales opportunities brought about by businesses having to have their static assets made and delivered.

As outlined above, while the initial installation cost for digital signage is slightly higher, it has been shown that businesses that upgrade from analog to digital signage save around USD 10,000 per store after five years. For a business that operates 250 stores, this equates to an estimated USD 2.5 million in savings from using digital menu boards. And that is before the benefits from potential increases in sales and improved customer experiences are taken into account.

Beyond the Money

But the benefits of digital signage go far beyond just savings and better-looking menus. Digital displays equip a business to evolve and create opportunities that just aren’t possible with analog alternatives. Consumers are constantly looking for the most up-to-date information and best promotions, and the ability of digital menu boards to be updated in real-time to reflect demand, trends and unexpected events allows businesses to act quickly and efficiently.

What’s more, the time required to update menus and other forms of content is drastically reduced with SMART Signage. The time between starting design planning for content and actually seeing it displayed to customers can realistically be as short as two weeks with digital signage, while simpler modifications such as updating product information or complying with new calorie count posting requirements can be made in as little as two hours. Best of all, once these changes are finalized they can be distributed across the entire signage network instantaneously.

This dynamic, in-the-moment approach provides more engaging experiences for customers and drives both satisfaction and sales. In QSRs in particular, purchasing decisions are often made on the spot. Thus, customers in this environment must be equipped with the most up-to-date and accurate information to ensure that they make purchasing decisions that they are happy with. Digital signage allows them to do just this.

Samsung SMART Signage installed at McDonald’s stores in Korea

The benefits of digital displays go far beyond better looking signage. SMART Signage is the most efficient and effective solution when it comes to saving on costs, introducing versatility into the signage and fostering genuine and mutually beneficial consumer relationships. As the age of information continues to progress, Samsung SMART Signage is providing the platform to ensure that the retail sphere is equipped to be a leader when it comes to consumer communications.

Samsung Electronics today announced a new partnership with a Seoul based design company d’strict to showcase groundbreaking new media art on Samsung’s industry-leading SMART signage.

Inspired by positive response to d’strict’s captivating design on Samsung’s cutting-edge SMART signage, Samsung and d’strict are bringing their expertise together to showcase the unlimited potential of digital signage.

“This partnership will help bring to life many opportunities for Samsung SMART signage beyond simple information delivery and will help businesses consider the possibilities of using these displays as a media art platform,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “This partnership is aligned with our broader user experience ‘Screens Everywhere’ vision and will showcase enhanced content on the latest display technology.”

The companies will produce new media art pieces for potential customers of Samsung SMART signages and present public media art projects through Samsung’s LED signages installed at global landmarks around the world, including Times Square in New York City and Duomo Cathedral in Milan.

“We are honored to partner with global technology leader Samsung Electronics to bring international attention to contents we have worked so hard to create,” said Sung-Ho Lee, CEO of d’strict. “d’strict will create entirely new perspectives for the public to enjoy by partnering with Samsung.”

A design company focused on creating user-centered experiences with unique content and digital media technology, d’strict gained global attention in May 2020 after its giant 3D wave design appeared on Samsung’s SMART LED signage, the largest curved screen in Korea, located on the SMTown COEX building in Seoul’s Gangnam district.

Together, Samsung and d’strict will aim to create never-before-seen visual experiences with eye-catching content and groundbreaking digital media technologies that will push the digital signage industry forward.

To learn more about Samsung SMART signage please visit https://displaysolutions.samsung.com/. To learn more about d’strict visit http://www.dstrict.com/en/.

About d’strict

d’strict is a creator group working on space-based digital design work in a wide range from commercial design to artwork. We’ve been mainly focused on creating content using digital media technology to suit its characteristics of space, and providing innovative space-based experiences. The brand of “d’strict”, came to life from the original philosophy of design +strictly. We aim to create a high-level of the creative art piece with strict standards as indicated by the brand.

Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics

The current global climate is prompting behavioral shifts across the world, requiring both consumers and businesses to adapt to new ways of life. One result of this has been a renewed appreciation for the importance of digital communications, with the digital OOH market poised to grow by 8.72 billion USD between 2020 and 2023.

Below, I explore some industries and businesses that have a unique opportunity to adapt to these changing times by utilizing digital displays to provide customers with full access to the information they need, when they need it.

Consumers on the Move

These days, consumer-brand interactions are defined by reduced facetime and increased communication through screens and digital displays. These shifting habits have presented an opportunity for retail and quick service restaurant (QSR) businesses to make use of eye-catching visual solutions that deliver information, improve engagement and build brand affinity.

One example of this is drive-through restaurants, which in March of this year generated $8.3 billion in the U.S., up from $8 billion over the same period in 2019 (reported by the New York Times, citing data from NPD Group). Companies with drive-through capabilities have gained a strong competitive edge, leading QSR providers to commit more resources to expanding drive-through capabilities and digital aspects of the consumer experience.

In South Korea, Samsung has been commissioned to supply SMART Outdoor Signage for the Starbucks Uiwang Cheonggye drive-through store, in addition to all future Starbucks drive-thru locations – which account for 40% of the approximately 120 new stores that open in Korea every year. SMART outdoor signage is set to play a pivotal role in how consumers engage with brands going forward, and with IP56-rated water and dust resistance, as well as excellent visibility – even under direct sunlight – Samsung solutions are ready to answer the call.

Increased Collaboration

In these times, video conferencing has quickly become an important platform for communicating with friends, family, customers and businesses, resulting in a record 62 million video conferencing app downloads in the week of March 14-21 alone according to App Annie. Technologies like these that facilitate broader collaboration have been praised as the future of work, but they are now facing their greatest test to date. While some solutions have thrived, others have not adapted as well, demonstrating the importance of establishing intelligent, reliable, seamless and visually impactful solutions.

For many, the concept of the ‘workplace’ has recently shifted from the office to the home, making the ability to reliably share content and information electronically more important than ever before.

Samsung’s Webex on Flip solution provides an effective and secure combination of video conferencing and visual display technology. The whiteboarding features of the Flip enable pen-to-paper like writing and editing, while also facilitating quick and convenient document access and wireless screensharing for better collaboration. Paired with Cisco’s leading video conferencing technology and protected by proprietary security features, Webex on Flip allows people working from multiple different locations to come together and collaborate without limitations.

Leading the Way

As the role digital signage plays in our lives becomes better understood, so too does the potential that signage technology can have moving forward. Visual displays are evolving in a range of ways – from featuring higher resolutions to incorporating intelligent cloud-based, AI-powered management software. These innovations and more will prove essential if industries are to keep providing the powerful tools needed to maintain communication and improve collaboration amid the new landscape in which we find ourselves.

Having led the digital signage industry for the past 11 consecutive years, Samsung has a well-rounded understanding of the demands of businesses and their customers, and is able to develop tailored solutions to meet their diverse needs. What started out as simple outdoor displays to replace unreliable analog signage, has become the powerful visual platform that is at the heart of communication for facilities like airports, shopping malls, city squares and sports stadiums. Samsung is excited about the future, and will continue to play a leading role in shaping and improving the ways we communicate.

Amsterdam is a historic city best known for its artistic heritage and elaborate canals. This year, the city played host for the final time to Integrated Systems Europe (ISE), the world’s largest exhibition for AV and systems integration, bringing together the leading companies and minds pushing the modern visual display industry forward.

ISE has become a key moment on the calendar each year for those looking to showcase their next-generation tech advancements — none more so than Samsung. Samsung has become an ISE mainstay as the world’s leading developer of visual display technology, showcasing their latest breakthroughs for commercial application at the exhibition each year.

On February 11, select conference attendees gathered for a special invite-only engagement focused on a new, groundbreaking partnership between Samsung and the leading provider of meeting room collaboration solutions, Cisco Webex. The event explored how content digitization and employee collaboration are transforming the modern workplace and provided an opportunity for both companies to introduce the industry to their latest collaborative solutions.

First announced in 2019, the initial partnership introduced Webex on Display, providing users with everything needed to easily set up any huddle space for video conferencing. Combining Webex Room Kit Series with Samsung’s SMART signage seamlessly using HDMI Consumer Electronics Control (CEC) technology, the bundled solution provides easy-to-use scenarios for all users.

Back in 2019, the strategic partnership also integrated the Cisco Webex Room Kit Mini with Samsung’s innovative Flip 2, a digital flip chart which allows users to write directly on the display with a natural pen-to-paper feel. The Webex on Flip solution gives users in different locations the ability to notate, co-create and collaborate instantly through the Webex cloud platform.

At this year’s event, Samsung and Cisco showcased the next phase of their partnership, unveiling Webex Room Panorama featuring Samsung’s stunning QLED 8K displays. Created for the modern C-suite, the new offering unites Cisco’s Immersive Telepresence with ultimate visual clarity for a powerful conference room solution.

“There is a growing need for enhanced collaboration both offline and online,” said Ben Holmes, Head of Marketing and Signage Strategy at Samsung Europe. “We believe a partnership that brings together Cisco Webex, the world’s leading collaboration platform, and Samsung’s unmatched visual display technology will provide businesses with an unprecedented seamless meeting experience. We are not exaggerating when we say we think this technology represents the future of work.”

The two companies have unveiled a new lineup of comprehensive solutions aimed to foster more productive and engaging collaboration, facilitate conferencing using the latest technology and improve the way businesses meet and get work done.

“Together, Samsung and Cisco can drive changes in the market and in the lives of every single user,” said Sandeep Mehra, Vice President and General Manager of Webex Rooms. “Work styles are changing and workplaces are transforming. The modern workplace is all about collaboration hubs and businesses looking to attract the next generation of employees are adapting and implementing the very kinds of technology we have partnered to create.”

This is a partnership with grand ambitions. Together, these two industry titans are developing technology solutions for every kind of workspace and work style. The pairing of Cisco, the worldwide leader in IT, networking and cybersecurity solutions, with Samsung, the global leader in visual display, has the potential to transform the modern workplace.

To learn more about Samsung and Cisco’s latest offerings, please visit https://displaysolutions.samsung.com/industries/corporate/samsung-cisco-video-conference-solution.

InfoComm 2019 was held from June 12 to 14 in Orlando, Florida. Those attending not only received an overview of recent trends in the global display industry, but they were also able to experience the latest innovations in display technology firsthand.

During the event, Samsung introduced various usage scenarios that demonstrated how digital signage could be installed in a variety of environments, ranging from classrooms to retail and offices. Here, to wrap up the 10 Years of Signage Innovation series, we’ll take a look at exciting new possibilities for display technology – some of which are already part of our daily lives.

Three ‘Hot Spots’ at InfoComm 2019

The corner of Samsung’s InfoComm 2019 booth that showcased The Wall Luxury transformed the event space into a movie theater. A modular display based on Micro LED technology, The Wall Luxury transcends the limitations of conventional displays in terms of size, screen ratio and resolution; measures only 29.9mm thick; and features a bezel-less design that allows it to seamlessly merge into the wall and the living room.

When the screen is off, it displays media arts or virtual wallpapers that transform The Wall Luxury into an art piece. As one attendee shared, “Pixels are invisible to the eye even when seen from up close.” Attendees also expressed excitement for the impending surge in demand for luxury home cinema products.

Have you ever wished that a detailed product description would pop up in the background automatically, without requiring you to call for assistance? Samsung MagicINFO 7 is an all-in-one system that manages advertising content on digital signage so consumers can view product information right away.

A new AI-based algorithm enables the system to display the right advertisement at the right time through customization. So for example, when shopping, if you pick up a certain cosmetic product from the shelf, the system will recognize the sensor under the product and instantly display the product information (as seen in the image above). As the system is based on the big data that includes shopping patterns of store visitors and their moving routes, there will be a countless number of scenarios for the system to use.

In meetings, where opinions are shared and decisions are made, easy and efficient communication between participants is crucial. Samsung’s new Flip 65” streamlines these situations by offering users a 65-inch touchscreen with a fast response speed. Visitors who tested out the display remarked on how impressed they were by its ability to recreate the effects of brush strokes. Not only that, the product also features a No Gap Wall Mount that allows it to be easily fixed to a meeting room wall so offices can utilize their space more efficiently.

When Advanced Technologies Enter Our Lives

Such advanced display technologies will completely change many aspects of our lives. What we have only seen in science-fiction movies is gradually becoming reality. Transformations in the office, classroom and restaurants – places where people spend a lot of their time – show us how far we have come in terms of display technology advancements.

Here we see a group meeting at a global company in which two teams from the company’s San Jose and Seoul offices are video conferencing using Cisco’s Webex Room Kit.¹ The display’s 4K resolution allows the participants to clearly see the letters on the screen so they can properly discuss the design.

*Sample image

Technological innovations have changed how we work. People have become more inclined to work from home or hold remote meetings, and employ other forms of work that transcend limitations in time and space to make the work process more productive. Samsung’s SMART Signage Solution reflects this trend, and is helping to create ‘smart offices’ in partnership with Cisco.

Thanks to Samsung SMART signage and Cisco’s Webex Room Kit solution, which helps meeting participants in different locations feel as if they’re in the same room, consumers will be able to create virtual meeting rooms without any hassle.

In a middle school math class, a teacher takes advantage of visual aids with complex tables and graphs using Samsung’s Flip. The display helps the teacher conduct a collaborative class, rather than a one-sided lecture, by enabling him to pull up digital textbook files to solve problems with students. Everything written on the screen during class is sent to the students via email, so they don’t have to worry about writing everything down for future reference.

*Sample image

Samsung replaced the blackboard with the introduction of the Flip in order to create a new type of learning environment. One that connects the classroom to new information in real time, and keeps students interested by helping teachers prepare a variety of class materials. This ‘live blackboard’ will help teachers foster a lively class environment that encourages students’ creativity.

For someone whose favorite lunch is a cheeseburger from the place down the street from her office, the trip to the burger joint becomes a daily routine. She’s there today too, as usual. Because she visits every day at around the same time, her favorite set automatically pops up on the kiosk when she is ready to order. When she is ready to pay for her food, the coupon stamps she gathered during the past week pop up as well, automatically applying a discount to her bill.

*Sample image

The role of digital signage in shopping will also expand to the point that it will act as an ‘AI secretary’ that customizes the shopping experience for each customer. In the past, displays were a one-way communication method that offered information to the audience. Now, they deliver customized information according to customers’ behaviors and preferences. Scenarios that cater to the needs of both customers and retailers can be shown on the display, such as an automated message announcing a 20 percent discount when a fruit stall wants to sell off excess inventory.

“We will provide more advanced forms of communication by implementing touch functionality and sensors, as well as a display content management system and analysis function,” said Kay Hwangbo, Signage Products Product Planner at Samsung Electronics’ Visual Display Business.

A Display that Transcends Limitations

We may not have noticed each and every change, but digital signage is now deeply immersed in our lives, connecting different parts of it together 10 Years of Signage Innovation: Episode ①>. For the last 10 years, Samsung Electronics has continuously pushed technological boundaries and maintained its leadership of signage innovation 10 Years of Signage Innovation: Episode ②>.

Going forward, Samsung will continue to lead the industry with innovative digital signage solutions. The focus will be about thinking outside of the conventional notion that signage is a one-sided advertisement that feeds information to the audience. The first step is to advance interactive communication that thoroughly analyzes customers’ interests, needs and behaviors.

“The industrial display business boasts huge growth potential,” said Seog-gi Kim, Executive Vice President of Samsung Electronics’ Visual Display Business. “The industry will become a broader B2B business that covers everything from display hardware to software, solutions, consulting, content development, remastering and more.”

¹ Webex Room Kit is a collaboration tool that enables remote meetings and content sharing.

Samsung Electronics has been at the forefront of this signage evolution – leading the display market for ten consecutive years while pushing the industry further, through a number of technological transformations. Samsung has overcome numerous challenges along the journey and has introduced innovative, new products year after year.

Samsung Newsroom has explored how Samsung SMART Signage has evolved in the last decade and tracked its journey through to today.

Making an Airport Debut

“What is the necessity for installing large digital signage indoors just to display information? And why is this different from or better than a TV screen?” This was the most frequently asked question for Sungtae Lee in the early 2000s when digital signage first emerged. Lee was one of the trailblazers in designing commercial signage products at Samsung Electronics’ Visual Display Business.

In many conversations, before explaining how Samsung products were different from the others, he had to introduce the value proposition of digital signage and the different ways of utilizing the products: “We had a firm belief that digital signage would profoundly change the way people communicate. But it was not accepted as easily as we had initially thought,” noted Lee.

Samsung Electronics installed the world’s largest indoor airport LED signage, covering a total of 1,012 square meters, at the New Istanbul Airport in 2018.

Perceptions changed as digital signage began to create new markets by converging with new technologies. For Samsung, this convergence and opportunity started with airports, according to Lee.

An airport is a large and complex structure that requires the processing of substantial amounts of information in real-time – from check-in counters to baggage claim. Naturally, digital signage products and solutions were inevitable. “Offering our proprietary software, Samsung was a pioneer in introducing a Flight Information Display System (FIDS) that was designed to remotely process video clips and deliver information through the data networks 24 hours a day. This implementation laid the groundwork for Samsung SMART Signage,” said Lee.

3.4 Times Bigger and 54 Percent Slimmer, a Decade of Efforts to Go Beyond the Limit

In the early 2000s, Samsung introduced its LCD signage, 32-inch in size. Comparing this early model to the 110-inch LCD signage, unveiled in 2014, the size of Samsung’s digital signage had increased by 3.4 times in a decade.

It became slimmer as well. Samsung’s latest 4K signage, introduced in 2019, is 49.7 mm thick. Compared to the first model, which was 109 mm thick, the thickness of Samsung’s digital signage has more than halved through the company’s extensive research and continuous efforts.

In addition, the locations to install digital signage are being diversified from airports and inside of buildings, to offices, clothing shops, bus stops, subway stations and large-sized outdoor billboards.

As Samsung digital signage expanded into different spaces, it required technologies that addressed the challenges presented by various environmental factors, including temperature, humidity and solar heat, such as UV rays and infrared rays.

This was how Samsung Magic Glass was born. By blocking reflected light, Samsung Magic Glass increased visibility and reduced infrared rays by 40 percent. “We adopted a distinctive heat protection technology to improve durability and also acquired high standards in waterproof, dustproof (IP56), and breakproof specifications (IK10). That’s why our digital signage works properly even with severe dust and harsh environmental conditions, and can also withstand a strong shock,” said Sehee Park responsible for planning outdoor products at the Visual Display Business’ Product Strategy Team.

Bigger and Brighter Samsung SMART Signage Leads the Trend

Samsung has shown its innovative leadership in the digital signage industry, most notably with the installation of its large-scale LED signage at the COEX Shopping Center in Seoul in March 2018. Connecting two walls using a single continuous screen with curved corners, the signage is comprised of approximately 31,000 LED display modules attached 10mm from each other, demonstrating an impressive level of precision and accuracy. This product is a perfect example to demonstrate Samsung’s expertise and leadership in digital signage technology.

“We incorporated an optimized waterproof solution into every connecting part of the display for maximum durability. Our proprietary picture quality processing technology allows the display to express colors vividly for a long period of time,” said Seungjae Soh at the Visual Display Business’ Product Strategy Team.

Additionally, by acquiring YESCO Electronics in 2015, a company specializing in commercial LED display, Samsung has solidified its leadership in the LED market.

Retail spaces have also presented opportunities for Samsung. Since outdoor signage is used to attract shoppers, it must immediately grab their attention and catch their eye, further demonstrating the importance of both vivid and vibrant colors.

To meet such needs, Samsung unveiled a high brightness signage lineup in various sizes. In particular, double-sided high brightness¹ signage has been well-accepted by retail shops and Quick Service Restaurants (QSR), as it supports up to 3,000 nits for outdoor screens and 1,000 nits for indoor screens. Moreover, the latest 85˝ double-sided display can be installed at bus stops for street advertising, targeting commuters and passers-by.

In an ever-evolving industry, one of the latest trends is QLED 8K signage. Samsung is leading this innovation as well, as it was the first company to introduce an 82” ultra-high resolution 8K signage product, taking a step forward in signage innovation. Moreover, the AI-based quantum processor allows any video clip – no matter the resolution – to be converted into 8K resolution, providing a truly vivid expression of color. Samsung’s 8K product lineup is poised to expand its horizons in the second half of this year.

“There is a strong need for our latest 8K signage amongst luxury retail stores which want to display vivid images. In addition, thanks to our AI upscaling technology, which converts any content to 8K regardless of the original resolutions, the 8K signage is being well-received by customers. Just like we did in the last decade, we will always continue to provide industry-leading products and services,” stated Seog-gi Kim, Executive Vice President of the Enterprise Business Team, Samsung Electronics.

As digital signage is rapidly becoming a next-generation communication platform, Samsung is aiming to push forward with new solutions. Stay tuned to our next episode to discover the future of digital signage.

¹ This technology extends Dynamic Range to make bright spots brighter and darker spots darker so that color range and contrast appear much closer to reality.

For the 10^th consecutive year, Samsung Electronics has maintained its position as the number 1 global leader in digital signage since 2009. Samsung’s SMART Signage portfolio delivers tailored solutions to meet customers’ needs. Through a series of three articles, Samsung Newsroom will further explore the industry leadership, innovations and exciting future of Samsung’s SMART Signage.

To better understand the benefits offered by Samsung’s SMART Signage, we imagined what a day in the life of a busy marketing specialist (referred to as “A” below) would be like whilst on a business trip and the SMART Signage solutions she might encounter.

Check out the below to learn more and stay tuned to the Samsung Newsroom for the next installment of the SMART Signage series.

For the 10^th consecutive year, Samsung Electronics has maintained its position as the No.1 worldwide leader in digital signage as measured by unit sales. Recently released data from IHS Markit, the leading provider of digital signage market data, identified Samsung as the top selling brand in the industry since 2009.

“Samsung’s innovative solutions are constantly pushing the boundaries of what’s possible,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “The IHS rankings validate years of dedication in providing partners with the tools they need to create more realistic and immersive viewing experiences. We will continue to drive the industry forward by adapting to changing customer needs and showcasing what’s possible for the future of display.”

According to the IHS Technology report “Public Displays Market Tracker”, Samsung accounted for 25.8 percent of the global market share for digital signage unit sales in 2018*.

Featuring a range of dynamic and versatile displays, the latest additions to Samsung’s SMART Signage portfolio includes several prominent industry award-winning products across various categories. Each delivers tailored solutions for numerous industries and verticals including retail, quick service restaurants, airports, digital out-of-home (DOOH) advertising, corporate, education, entertainment, hospitality and public transportation. These display technologies offer a more powerful visual alternative to standard signage.

• QLED 8K Signage – Offering the highest resolution in the market with Artificial Intelligence (AI) upscaling technology, QLED 8K signage enhances any image in commercial displays into more vibrant and engaging content to capture the attention of potential customers. Additionally, intelligent AI upscaling allows store owners and advertisers to produce content at a lower cost and resolution and still display in stunning 8K quality. QLED 8K signage was named Winner of the AV News Award in the Digital Signage Innovation of the Year category and Best of Show award at Integrated Systems Europe 2019 given by Installation, an industry publication.

• Semi-Outdoor OMN/OMN-D Series – Designed with storefront windows in mind, this series delivers consistent visibility, even in direct sunlight. Clean cable organization, easy-to-use software and a durable, energy efficient display make it a great choice for retailers. The OMN-D series is dual-sided allowing businesses to feature content both toward the street and in the store in a single display. The OMN/OMN-D Series was also recognized as a winner of the 2019 Top New Technology (TNT) Award for All-Weather Displays.

• Full-Outdoor OHN/OHN-D Series – Built with IK10-rated Magic Protection Glass, the OHN Series offers outstanding visibility as well as IP56-rated waterproof and dustproof display for unsurpassed durability. The OHN-D is a double-sided screen, ideal for grabbing the attention of potential customers on a bus shelter or street billboard.

• QMR/QBR Series – These new 2019 UHD 4K display models feature significant improvements including smaller bezels and a symmetrical design. This series was designed for shopping malls, retail stores and airports and features intelligent UHD upscaling and a non-glare panel for visibility.

• Samsung Flip – An interactive, 55-inch digital flip chart that drives more productive and efficient collaboration at the workplace, Samsung Flip offers a configurable design, natural writing experience and wheel-based stand. Enabling creative and effective office meetings, Samsung Flip was named winner of the AV News Award Presentation Innovation of the Year and 2019 Top New Technology (TNT) award in the Unified Communication & Collaboration category.

For more information about Samsung’s latest SMART Signage lineup, visit: https://displaysolutions.samsung.com.

* Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.

Samsung Electronics today announced that it has recently finished implementing its SMART Signage at the new Istanbul Airport, which will be the world’s largest airport once fully-completed, serving 200 million passengers annually. It will host 2,000 arriving and departing aircrafts, with flights to 350 destinations.

This project includes nearly 700 Samsung SMART LCD and LED Signage, including LED displays covering a total of 1,012 square meters. The total surface area of the LED displays is equivalent to that of 2.5 basketball courts. Thanks to the advanced technical service and logistics capabilities of Samsung, the project was successfully completed by a technical team of 28 in only 45 days with the help of B.T. Global, specialized in digital signage, security, data storage and IT services.

The new Istanbul Airport aims to be the biggest international airport in the world, covering 76.5 million square meters. The first phase of the Istanbul Airport opened on October 29, 2018, the 95th anniversary of the Turkish Republic. The airport’s main terminal building, a 1.4 million square meter space under one roof, is where Samsung led the digitalization project that took place through the installation of digital signage technology. Media Port Istanbul, the operator of the Istanbul Airport Digital Advertisement, entrusted Samsung to provide the digital signages inside the airport and highlighted the importance of integrating cutting-edge technology systems with elegant design of displays.

Samsung’s eye-catching LED signage will welcome visitors who enter Istanbul Airport with two giant 193-sqm LED screens at the international departure gate near the hotel area and the front office. Passengers will also encounter Samsung LED signage from arrival halls and baggage claim areas to check-in areas, passport control and lounges.

“We are proud to participate in one of the most significant projects in Turkey’s history and a great achievement in global aviation,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Samsung SMART Signage not only guarantees excellent colors and picture quality to capture visitors’ eyes, but its durable, IP5x-validated design ensures 24/7 continuous content delivery regardless of environmental factors, including dust, dirt and lighting exposure.”

“Samsung’s brand reliability as a global display business leader was one of the most important considerations when determining who would manage this important project since it had to be executed with precision in such a short period of time,” said Kadri Samsunlu, Chief Executive Officer of Istanbul Grand Airport (IGA). “We appreciate the quality of Samsung’s cutting-edge technology together with Media Port Istanbul’s market experience for our new Istanbul Airport to take one step further to grow as a major travel hub.”