Samsung’s signage solutions are designed to meet the real-world needs of modern businesses of all sizes. From retail and corporate, to education and control room displays, Samsung’s signage provides the quality and versatility needed to create cutting-edge customer experiences.

Samsung will launch its new ISE site to showcase this year’s event theme and share further details a month before the opening of ISE 2022. Those who cannot attend this year’s ISE can take a virtual tour at Samsung’s ISE 2022 Virtual Experience (VX), which will open on May 10 when ISE 2022 begins. The ISE 2022 VX site allows visitors to virtually experience innovative display products and solutions that will be showcased onsite. For more information about Samsung’s impactful digital signage and solutions, please visit this link.

By utilizing digital signage as a media art platform, Samsung Electronics has been paving the way for the expansion of the technology’s role. Today, the company is the world’s No. 1 digital signage manufacturer, having developed products that support a wide range of consumer experiences in locations across the globe.

In celebration of Samsung’s participation in InfoComm 2021 – North America’s largest audiovisual industry event, set to take place in Orlando, Florida from October 27–29 – let’s take a look at the stories behind some of Samsung’s most stunning digital signage.

Digital Signage’s Expanding Role and Growing Market

Both the global digital signage market’s size and the speed of its growth have been impressive by any measure. According to Omdia, a leading market research firm, the global signage market is expected to reach a whopping $19.9 billion by 2023. With a 33 percent¹ market share by volume as of the first half of this year, Samsung maintains a firm grip on the No. 1 position in the LCD smart signage market.

In the era of social distancing, the digital signage market has seen rapid growth. This is because digital signage is being utilized in all types of locations, including everything from kiosks that offer integrated solutions for orders and payments, to drive-throughs that allow customers to view menus and order food from the comfort of their car. As people’s lifestyles have begun to change, companies have been placing greater emphasis on digital communication. As such, the role of digital signage has expanded to encompass various functions that complement such lifestyle changes.

Captivating Crowds From New York to Helsinki

Whether it’s depicting an enormous waterfall in the middle of New York’s Times Square, or crashing waves in downtown Seoul, Samsung’s vivid and scalable outdoor signage instantly transforms the vibe of any space.

Samsung SMART LED Signage is installed on the side of the One Times Square building in New York’s Times Square. Roughly 110 meters tall and measuring more than 1,081 square meters in all, the signage, which boasts a tight LED pixel pitch and 9,000 nits of brightness, vividly displays a work of art known as “Waterfall-NYC (2021)”. The digital artwork depicts cool water cascading from an enormous waterfall.

Samsung SMART LED Signage measuring 1,620 square meters (four times the size of a basketball court) is installed on the exterior of COEX’s SM Town in Samseong-dong, Seoul. The signage makes full use of its unique L-shaped design to depict a strikingly realistic three-dimensional wave. The installation is the result of a partnership with the Seoul-based design company d’strict, which also created “WAVE”, the work of art that is on display.

Like the signage pictured above, the massive LED screen at SoFi Stadium in Los Angeles captivates crowds with exciting visuals. Stadiums have always been places that are full of exciting sights and sounds, where crowds of people gather to cheer on their favorite teams. Now, visitors to one of the premier stadiums in the NFL can enjoy an unforgettable game experience made possible by Samsung signage.

The 360-degree, dual-sided curved LED screen that hangs above the field at SoFi Stadium in Los Angeles, California measures 6,500 square meters in all, making it the single largest screen in the world. It is also the first stadium display to feature 4K picture quality, offering fans a vivid viewing experience from anywhere in the stadium. Approximately 9,100 square meters of Samsung LED signage has been installed on the stadium’s roof and around its exits.

Whereas large outdoor signage captivates audiences in open spaces, indoor signage can help heighten individuals’ excitement in a variety of settings, including when traveling.

Travelers from around the world may experience that excitement when encountering the S-shaped wall of Samsung SMART LED Signage in Finland’s Helsinki Airport. Meanwhile, the curved signage installed on the ceiling of MSC Cruises’ cruise ship, the MSC Grandiosa, enhances passengers’ experience with beautiful works of art.

Measuring 580 square meters, Samsung’s curved LED signage is installed on the ceiling of the Galleria in MSC Cruises’ cruise ship, the MSC Grandiosa. Because the signage can be operated at all hours, it can provide passengers with various content based on the time of day.

A total of 167 square meters of Samsung SMART LED Signage is installed in Finland’s Helsinki Airport. The S-shaped media wall features a 6000R curvature that emphasizes the beauty of waves. Onlookers can enjoy a wide range of natural sights curated by Finland’s tourism office, including picturesque snowy scenes and the awe-inspiring Northern Lights.

Enhancing the Atmosphere of Any Space

It’s important to select signage that suits the characteristics of a particular space. This is especially true for large complexes and resorts, including shopping malls and hotels, which tend to feature a wide range of colors.

Drawing from its wide-ranging product portfolio, Samsung delivered a customized indoor LED signage solution to Jeju Island’s Jeju Dream Tower in Korea. A large, circular media wall was installed in the tower’s second floor lobby to create the impression that guests are being transported to a whole new world. In the hotel rooms, meanwhile, TVs and smart room solutions have been provided to help travelers relax and to amplify the hotel’s premium experience.

It’s important for indoor signage to present information with consistent brightness and colors. For semi-outdoor signage, which is displayed in places such as retail display windows and outdoor drive-throughs, the key is to display information clearly, even under bright sunlight.

Last year, Samsung installed semi-outdoor signage in more than 1,300 drive-throughs for the popular Canadian coffee chain Tim Hortons. The signage features IP56-certified durability, which enables it to withstand Canada’s volatile weather conditions, as well as excellent visibility in bright light and an ultra-slim, 85mm design. By the end of this year, Samsung plans to continue expanding Canada’s largest semi-outdoor digital signage deployment yet by installing screens at 2,600 Tim Hortons drive-through locations.

In the U.S., drive-through sales at Smoothie King franchises have jumped from 70 to 90 percent during the pandemic. According to the company, part of the reason for this increase boils down to better business solutions enabled through signage. The pandemic has resulted in fewer one-on-one interactions with customers, making effective drive-through menu boards essential for revenue.

Smoothie King required a digitized business solution that would allow restaurant managers to make menu changes and localize promotions without having to wait to contact the franchise’s head office. Samsung’s semi-outdoor signage allowed them to innovate their operations by combining updated indoor and outdoor digital signage with remote management capabilities. This paved the way for more sales while demonstrating just how versatile Samsung signage has become.

(Clockwise from top left) Semi-outdoor signage at Tim Hortons in Canada, Starbucks’ QSR drive-through in Korea, McDonald’s ‘MacAuto’ QSR drive-through in Russia, and a Seven Eleven store in Taiwan.

Samsung signage is also becoming a common sight at subway stations, where displays relay information such as arrival times, transfer gates and more. Samsung has installed a total of 4,218 signage screens in 90 subway stations in Seoul, and has replaced many analog maps with 49 and 65-inch touchscreen displays.

The signage features IP5X-certified durability to withstand use in crowded subway stations, as well as an anti-reflective coating that enhances visibility. The displays allow subway passengers to enjoy a smarter commuting experience by presenting them with the information they need quickly and on a high-resolution screen.

Leading a New Era of Digital Signage Innovation

Samsung plans to strengthen its position as the world’s No. 1 signage manufacturer by advancing innovative technologies such as virtual production solutions. The company will utilize its state-of-the-art Micro LED, The Wall, to create an immersive and seemingly endless backdrop for capturing content. Because The Wall is modular, it can be easily installed in a variety of spaces. The virtual production studio solution will enable creators to connect LED displays to cameras to create richly detailed virtual settings in real time.

“Escape Pod” by Jonathan Monaghan. Powered by Niio.Art

Samsung’s recently announced partnership with Niio.Art, the world’s leading digital art platform, will offer businesses a stunning new way to engage with consumers. Transforming Samsung signage into an immersive digital canvas, the partnership will allow businesses to enhance their space with the very best in digital art.

The Samsung Kiosk is another future-ready solution – one that is becoming increasingly more useful in an era of contactless consumer interactions. The technology offers an all-in-one solution for navigating menus, selecting items and making payments, and can be conveniently installed in restaurants, cafes, pharmacies, convenience stores and more.

If you’d like to learn more about how Samsung is optimizing its digital signage solutions for future applications, be sure to check out Samsung VX 2021. This interactive virtual experience offers a 360-degree look at business solutions that are customized for various spaces, including broadcast studios, control rooms and small to medium-sized businesses.

Stay tuned for more updates on how Samsung, the leader in this sector for the past 12 years, is shaping the future of digital signage.

¹ 2021 2Q Omdia Market; excludes commercial TV sales

Out-of-home outdoor digital displays, often referred to as DOOH (Digital Out-of-Home) signage, like the interactive billboards and street guides that have transformed the world’s cities, are perhaps the most obvious example of the evolution of modern communications. In fact, signage is completely changing the way we interact with the world around us.

Signage is Everywhere

For example, with the incorporation of the Internet of Things and big data, signage allows for a more personalized shopping experience. This is exemplified in new displays that utilize consumers’ shopping histories to recommend specific products, or allow customers to see virtual models that share their height, weight and even hair color posing in a selected outfit.

Restaurants, too, are leveraging digital signage to enhance the dining experience through interactive digital menus that let diners easily customize their orders.

At concerts and sporting events, digital signage provides a full view for all so that not a minute of the action is missed. With the addition of AR technology, the audience can learn about the performers or players in a way like never before, taking entertainment to an entirely new level.

In the workplace, teams can now connect their own devices to LED signage to more conveniently collaborate on projects. In this way, signage drives a more open idea exchange, and helps participants overcome the limitations of one-way communication. It also significantly improves professional and educational presentations by allowing for enhanced engagement through captivating visual media.

Transportation is yet another sector that stands to greatly benefit from digital signage. Displays that provide up-to-the-minute information refine the customer experience at train stations, bus terminals and airports. Once en route, passengers are kept informed and entertained by on-board displays.

While these are just a few examples of how digital signage has infiltrated—and improved—everyday life, modern technologies have the potential to drive even bigger changes in the tourism, recreation, healthcare and security arenas, among countless others.

And, considering the rate at which the market is expanding, as well as the consistent efforts of companies entering the space, these changes will no doubt take place sooner than later.

Samsung, A Leader in Digital Signage for Seven Years

According to Mordor Intelligence estimates, the global digital signage market was valued at $14.9 billion in 2015, with a projected annual growth rate of eight percent. At this rate, digital signage will continue to escalate to $21.9 billion in value by 2020.

Ranking number one in annual global digital signage unit sales since 2009, and having recently extended its global market share to 28.1 percent in 2015*, Samsung has established itself as a leader in this ever-growing market.

Samsung continues to maintain its position through its state-of-the-art technologies that suit a wide range of business needs, including LCD-based transparent displays, the world’s largest e-LED signage, ultra-narrow, slim-bezel video walls (including the UH55F-E model), UHD signage and DOOH-equipped trucks.

The company’s achievements have garnered industry-wide attention at global events, such as the Integrated Systems Europe (ISE) 2016 tradeshow, the largest annual exhibition for commercial display technologies. It was here that Samsung received an “AV Display Innovation of the Year” award from AV News.

Later on at InfoComm 2016, Samsung Electronics’ OHD Series outdoor signage was named the “Best Outdoor Display” by Commercial Integrator. Additionally, Digital Signage Magazine and Rental & Staging Systems both selected Samsung’s UH55F-E model as the top video wall, while rAVe Publications named Samsung Electronics as the industry’s most favored display manufacturer for the second consecutive year.

Following their previous successes, Samsung made an impression at IFA 2016, when the company unveiled its first Motion Sensor Touch Solution, a new display that combines 3D sensors with digital signage to provide content based on users’ physical actions.

Evolving Digital Signage for Next-Generation Communications

As our world becomes more sophisticated with each passing day, so too does digital signage.

Once-complex communications can now be relayed through simple images, making retail signage, outdoor displays and road signs that allow for unlimited possibilities. Additionally, digital signage has evolved to accommodate a wide variety of content, providing new avenues to deliver engaging and aesthetically-appealing messages while replacing analog signage all together.

As the race to create the “next big thing” in signage continues to accelerate, Samsung Electronics remains a leader by offering innovative solutions that have the power to transform the future of global communications.

*Source: IHS Public Display Market Tracker; Product Definition: Public display + Public display TV

Samsung has been the world’s top display and signage company for more than seven years now, thanks to its strong lineup of leading displays and content management software. Starting in 2009 when Samsung Signage took 12.6 percent of the world market, the company has continued growing, reaching a record 28.1 percent last year.

Let’s take a look at some of the biggest innovations and most popular products Samsung has released since becoming the market leader in 2009.

2009

7.3mm slim-bezel video wall

Video walls can be a great way to command customer attention, grouping together a series of screens to make a big display. And with the slimmer bezel—just 7.3 mm separating two screens when they are tiled together—Samsung improved the effect, so people can focus their attention on the screens, not the device and its edges.

2010

First LCD e-Board display

Samsung’s e-Board displays turned signage smart, adding a touch-screen element to the high-quality screens so consumers can directly interact with content. Using the MagicIWB software package, companies gained the ability to create dynamic programming and even write content directly onto the screen.

2011

Launched 40-inch multi-touch display table

Together with Microsoft, Samsung released the SUR40, a 40-inch multi-touch screen table display. This innovative and unconventional display won Samsung a Best of What’s New award from the influential magazine Popular Science. These panels were able to detect more than 50 touch points simultaneously, giving them unprecedented levels of functionality.

2012

Debut of transparent LCD displays

Transparent displays were a major breakthrough, especially for retail, where the technology promised to combine the engagement of regular signage with the ability to show real-world, physical items. Available in 22 inches and 46 inches, transparent LCD displays weren’t just futuristic—they were a whole new way for retailers to interact with the public.

75-inch e-LED signage, the world’s largest

The e in e-LED standing for eco-friendly, Samsung introduced LED Back Light Unit (BLU) technology to signage solutions. LED signage saved energy—up to 40% compared to conventional LCD-based solutions. These LED panels were also halogen- and mercury-free, which enabled users to help conserve our planet’s natural resources and reduce carbon emissions.

2013

Samsung SMART Signage Platform (SSSP)

Powered by a System on a Chip (SOC) semiconductor, the Samsung SMART Signage Platform (SSSP) was a major leap forward for the display industry. The open-source, all-in-one platform eliminates the need for an external player, letting businesses manage their displays and create content with a system that’s intuitive, convenient and low-cost.

3.5 mm narrow-bezel video wall

Not content with its previous 7.3 mm bezel displays, Samsung continued to refine and improve its screens until the bezel was reduced to 3.5mm. Now, video walls could made even better, with the space between displays continuing to shrink.

Samsung tops 50% of U.S. signage market

Samsung passed a major milestone in 2013, as its share of the signage market in the United States grew past 50 percent.

2014

ME95C SMART signage called ‘Most Innovative’

InAVate magazine named Samsung’s ME95C SMART Signage the Most Innovated Display at the 2014 InAVation Awards. In a world where size matters, the ME95C offered an attention-grabbing 95” display with an excellent full high-definition (FHD) resolution while the edge-lit LED technology allowed for a lightweight form factor that took up minimal space.

SSTV expands retail possibilities

Samsung SMART Signage TV (SSTV) was designed to bring high quality TV options to small businesses. Coming in 40 inches and 48 inches, SSTV combined the informational and promotional benefits of digital display by sharing various customized in-store promotions and business content, along with the entertainment value of live TV for business customers – all at the same time.

4 times the resolution in 85-inch UHD displays

With the introduction of UHD displays, Samsung brought four times the resolution of regular HD displays into its crystal-clear, 85-inch models, helping businesses make their displays more impactful and eye-catching than ever. Samsung QMD Series SMART Signage displays offered UHD resolution on a commercial-grade glossy panel that can be operated reliably for up to 16 hours/day, 7 days/week.

2015

Introduction the Samsung Safety Truck

By placing cameras on the front of a truck and four large monitors on the back, drivers following large trucks would able to see the road ahead, greatly improving safety. This concept won Samsung eight prizes at the 2015 Clio Awards and also seven Cannes Lions in 2015 including the Titanium Lion in the Titanium and Integrated category.

OH46D, OH55D – Brighter and more durable than ever

These new displays brought incredibly brightness—3,000 nit—making them ideal for outdoor usage, clearly visible even on bright, sunny days. They are also rugged, able to operate in temperatures ranging from -30 degrees Celsius to 50 degrees Celsius.

Samsung acquires YESCO Electronics

The acquisition of the U.S. display manufacturer YESCO Electronics added to Samsung’s capacity in the LED signage market, boosting its ability to supply displays for large outdoor venues, like sporting stadiums.

2016

Transparent OLED video wall at the BMW Driving Center

Transparent display technology has continued to advance since Samsung introduced its transparent LCD solutions in 2012. But now, at the BMW Driving Center in Korea, six 55-inch transparent OLED displays have been put together to present information and special features to customers in a unique manner.

Even smaller bezels – just 1.6 mm

The latest UHF-E (Extreme Narrow Bezel) video wall has bezels that are just 0.9~1.05 mm on the upper and left sides, and 0.5mm on the lower and right sides. From 7.4mm in 2009 to 3.5mm in 2013 to 1.6~1.7mm in 2016, Samsung further improved its narrow bezel technology to allow business customers can keep audiences focused on rich visual content rather than on the display itself.

OHD series named AV Display Innovation of the Year

Samsung’s innovative OHD series of SMART Signage was recognized for their robustness and brightness—as well as better content management systems than ever—winning the AV Display Innovation of the Year award in 2016 from AV News.

The world’s largest LED baseball scoreboard

The scoreboard at the SK Wyverns Munhak Baseball Stadium in Incheon, Korea, recently installed a new scoreboard—a mammoth 64-meter by 18-meter LED scoreboard built by Samsung. More than just a giant screen, Samsung is also providing the installation, operating systems, and maintenance, showing off its extensive capacity when it comes to commercial signage.

Innovative mirror displays come to Leekaja Hair Salon

Using the Samsung 55-inch mirror display, the Leekaja Hairbis hair salon in Seoul is providing a unique styling option for customers. In the first commercial installation of mirror displays, customers can look at their reflection, but seen with a variety of hairstyles and looks, so they can better understand their styling options.