Empowering the Frontlines: Skill Fest 2025 Celebrates Samsung India’s Commitment to Service Excellence

From thousands of entries to the finest showcases of talent, this national initiative
 uplifts the people who power Samsung’s promise of exceptional service

Samsung India’s relentless pursuit of customer delight isn’t just built on innovation. It thrives on the strength of its people. In a powerful display of that commitment, Skill Fest 2025, a national-level skill enhancement initiative, has emerged as a one-of-a-kind platform that empowers Samsung’s Service Engineers and Customer Care Officers to excel, evolve, and lead with purpose.

With over 3,500 nominations received from across the country, Skill Fest 2025 stands as a testament to the passion, capability, and diversity of Samsung’s frontline teams. From the hands that repair our devices to the voices that assure our customers, Skill Fest is designed to celebrate and elevate the very people who make Samsung India’s service experience seamless, responsive, and human.

More Than a Competition—A Journey of Growth

At its core, Skill Fest is more than a competition. It’s a nationwide learning journey that sharpens technical acumen, deepens customer understanding, and sparks creativity. Engineers and CCOs bring their best to the table not just in diagnostics and repair, but also in real-time customer handling, creative problem-solving, and process innovation.

Participants demonstrate their prowess through:

• Innovative Jig Ideas for service efficiency
• Short Reels and repair tips to share best practices
• Real-time customer interaction assessments
• Personality and grooming benchmarks that reflect professionalism
• Core knowledge of smart connectivity, system tools, and service processes

These touchpoints reflect Samsung’s people-first service DNA: skill, empathy, innovation, and ownership.

A Rigorous, Three-Level Platform

Skill Fest 2025 follows a robust three-tier structure that challenges and nurtures talent at every step:

• Level 1: MCQ-based Online Screening Test — Assessing theoretical knowledge of products, systems, and service basics.
• Level 2: Practical & Customer Handling Assessments — Evaluating hands-on repair skills, real-time problem-solving, and soft skills such as grooming and interaction.
• Level 3: Final Round of Regional Skill Fest at Samsung’s Service Academies — A high-stakes showcase of excellence, where top performers present their abilities to a panel of expert judges.

Every level is carefully weighted to ensure fairness and precision in evaluation, while bonus points are awarded for originality, creativity, and initiative, further reinforcing Samsung’s commitment to holistic talent development.

Samsung’s Service Engineers and Customer Care Officers at Skill fest 2025

Inspiring a Culture of Ownership and Excellence

Skill Fest is part of Samsung’s broader culture of care, where employees are trusted, respected, and enabled to grow. It aligns with the brand’s philosophy that a great service professional not only repairs a device, but also restores trust, comfort, and satisfaction.

By investing in such comprehensive platforms, Samsung India ensures that its people, from audio-visual and digital appliance experts to mobile care officers, are equipped with the tools, recognition, and motivation they need to thrive. And when they thrive, the ultimate winner is the consumer.

A Celebration of Passion, Innovation and Service

The final leg of Skill Fest 2025 will unfold at Samsung’s Regional Service Academies, where shortlisted stars will battle it out in a celebration of talent and resolve. Winners will be honored not just for their skill, but for the heart and hustle they bring to the job every day.

As India’s most loved technology brand, Samsung believes every service experience is a moment of truth—and Skill Fest 2025 proves that empowered employees create unforgettable ones.