Five Innovations from Samsung that Changed the Way India Lives and Connects

Over the last 3o years, Samsung’s journey in India has been defined by one simple belief: powering innovation for India that fits naturally into people’s lives.

From Indian kitchens and living rooms to smartphones, wallets, and workplaces, Samsung’s India-first innovations have reshaped everyday experiences — making technology more intuitive, accessible, and trustworthy.

Here are five Samsung innovations that have had a lasting impact on how India lives and connects.

1. AI Home: Intelligence that adapts to Indian living

Samsung’s AI Home vision brings intelligence into Indian households by connecting appliances, televisions, and smartphones into one intuitive ecosystem. Designed around real Indian lifestyles — from multi-generational homes to diverse cooking and usage patterns — AI Home learns daily routines, optimises energy consumption, and simplifies home management.

By working quietly in the background, AI Home transforms houses into responsive living spaces, where technology supports life rather than interrupting it.

2. Foldable technology: Redefining the smartphone experience

With its pioneering foldable smartphones, Samsung reimagined what a mobile device could be. Foldable displays offered users a larger, immersive screen while retaining the portability of a phone — fundamentally changing how people work, watch, create, and connect.

In India, foldables unlocked new possibilities for multitasking professionals, creators, and entrepreneurs — blending productivity and entertainment into a single, powerful device that fits in the palm of the hand.

3. Curd Maestro™ Refrigerator: Innovation inspired by Indian kitchens

True innovation often begins at home. Samsung’s Curd Maestro™ Refrigerator addressed a uniquely Indian need — the daily ritual of setting curd. By combining precise temperature control with intelligent design, Samsung enabled consistent curd preparation across seasons and climates.

More than a feature, Curd Maestro™ became a symbol of Samsung’s “designed for India” philosophy — where global technology is thoughtfully adapted to local habits, tastes, and traditions.

4. Samsung Finance+: Making technology accessible to millions

As India rapidly moved towards a digital economy, access to smartphones became essential. Samsung Finance+ helped bridge this gap by offering easy, paperless financing at the point of purchase, especially for first-time buyers and customers in emerging markets.

For millions of Indians, Samsung Finance+ enabled their first smartphone, first internet connection, and first entry into the digital ecosystem — supporting education, livelihoods, and financial inclusion across Bharat.

5. Samsung Knox: Building trust in a digital-first India

In an increasingly connected world, trust is critical. Samsung Knox introduced defence-grade security into everyday devices — protecting personal data, financial information, and work credentials at every level.

From securing digital payments and cloud data to enabling safe work-from-home and enterprise mobility, Samsung Knox has played a vital role in building confidence in technology adoption. By making security seamless and invisible, Knox allowed Indians to embrace digital life without compromise.

Innovation that grows with India

Together, these five innovations reflect Samsung’s deep-rooted commitment to India — creating technology that is locally relevant, and future-ready.

As India continues its journey towards AI-led growth and deeper digital inclusion, Samsung remains focused on innovations that don’t just follow change, but shape it.

Because when innovation understands people, it becomes part of everyday life — powering how a nation lives and connects.