Groove to the New Face of Entertainment in India

When you think about entertainment in India, cricket and Bollywood come to mind. Right? Well, wrong, because India is no longer simply a cricket crazy nation. With the highest number of millennials in the world, the choices for entertainment are changing. Through Samsung’s #IndiaReadyAction, people from all over the country have been breaking stereotypes about our entertainment choices.

For instance, in the lanes of every colony in India, you will come across kids speeding on their cycles. The passion for cycling is encouraging more and more people like Ved Vijay Neog from Johrat, Assam to participate in cross-country cycling as a sport.

 

View this post on Instagram

 

Cricket isn’t the only sport in India. And the current scenario is proof, with talented players in every scenario. Cross country riding is an emerging sport that is quickly gaining popularity across all age groups. . . #sports #IndiaReadyAction #Jorhat #entertainment @samsungindia

A post shared by Ved Vijay Neog | INDIA ?? (@khana_bad_osh) on May 14, 2019 at 5:29am PDT

Football, a sport that keeps people across the globe on their toes, too has a massive fan base in India. People like Manas Patil from Mumbai, Maharashtra follow football like a religion, even if it comes at the cost of compromising with their sleep.

 

View this post on Instagram

 

Proving a myth that says people in India only love cricket false! #Entertainment #football #IndiaReadyAction #Mumbai @samsungindia

A post shared by Manas Patil (@manas_804) on May 14, 2019 at 5:14am PDT

But the love for sports does not really end here for us. Equestrian sports such as Polo have also been growing exponentially. Apart from Polo, volleyball, basketball, skating, badminton, table tennis, hockey, wresting and much more have picked up in recent years.

 

View this post on Instagram

 

I just thought that cricket is the ultimate sport which is played whole India but….see they are enjoying night volleyball ….which is amazing.. #entertainment#IndiaReadyAction#indiareadyaction #morbi @samsungindia . . #comment #comment4comment #blackeyedevs #c4c #commenter #comments #commenting #love #comments4comments #instagood #commentteam #commentback #commentbackteam #commentbelow #photooftheday #commentall #commentalways #pleasecomment

A post shared by Priyank Raval (@pmr_09) on May 18, 2019 at 11:51pm PDT

But that’s sports for you! Let’s talk about music. Yes, we love Bollywood but our music choices are not limited to peppy Bollywood numbers. We love listening and grooving to different genres of music. With music being an inseparable part of our culture, we love experimenting with it as well.

 

View this post on Instagram

 

It is commonly assumed that India doesn’t have a nightlife or the idea of clubbing isn’t very widespread! Today I’m at a famous club in my town, to prove this assumption in contrast, named flying saucer, at 2 am. As you clearly observe the crazy crowd, jumping to the beats of unconventional bollywood music, the surrounding is full of glitter and glamour of any club. @samsungindia @flyingsaucercafeindia #indiareadyaction #delhi #entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . .. #party #music #love #dj #dance #djs #fun #nightlife #hiphop #club #instagood #friends #techno #djlife #follow #housemusic #fashion #drinks #house #photography #happy #edm #producer #bhfyp #rave

A post shared by Sahil Vats (@mrsahilvats) on May 14, 2019 at 5:03am PDT

Take Macedon D’mello from Mumbai, Maharashtra, who breaks this stereotype that Indians only love Bollywood music. He, through his video, shows that fusion music has been gaining a lot of popularity lately.

 

View this post on Instagram

 

The world seems to think that all Indian music is about film music. That’s not music to my ears. I think our music is so much more. See this video and decide which team you’re on. And if you know of any other stereotype about India that needs busting, join the #IndiaReadyAction programme now and start shooting! Link in bio. @samsungindia #Entertainment #Mumbai . . . . . . . . . . ? : @rishabh_shetty_

A post shared by Macedon D’mello (@macedon008) on May 20, 2019 at 2:01am PDT

Breaking another stereotype that Indians are not nocturnal and love going to sleep early, Calvin Crasto from Mumbai, Maharashtra and Sahil Vats from Delhi have, through the campaign, highlighted the nightlife Indians have.

 

View this post on Instagram

 

Some fallacious stereotypes are unfortunately very intertwined into our culture and our social norms. One of them is that Indians do not have a nightlife. This is not only a false belief, but is also factually incorrect. Here’s to show you it ain’t true. #Entertainment #IndiaReadyAction #Mumbai @samsungindia

A post shared by Calvin Crasto (@calvincrasto13) on May 14, 2019 at 6:14am PDT

But this is just a sneak-peek into our entertainment habits. The list is endless. After all, we are a nation of one billion people and how, on earth, can one billion people have similar entertainment choices? Something to think about, right?