How Colors Bring Out the Best in the Galaxy S10’s Dynamic AMOLED Display

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The smartphone revolution transformed the way we see the world: offering access to communication, information and entertainment – all in the palm of our hands. At the center of this revolution lies the smartphone’s display.


From watching the latest blockbuster to snapping breathtaking pictures, the highest levels of brightness, color accuracy and contrast are crucial to delivering the best possible color expression and the optimal mobile experience. The Galaxy S10’s striking colors and beautiful display have garnered considerable media attention, and the device has been designated DisplayMate’s highest-ever “Excellent A+” grade. This outstanding visual experience begins with the Dynamic AMOLED display.




Brilliant (1200-nit) Brightness

No matter where you are, you can enjoy a clear and bright viewing experience with the Galaxy S10 line. The Dynamic AMOLED display ensures that you can check your messages or easily search for restaurant recommendations without having to find a shaded spot when you’re outside and on the go.


When it comes to displays, brightness is measured in terms of luminance – the amount of light per square unit that the display emits or reflects. With a peak luminance of 1200 nits (40 percent greater than the Galaxy S7), the Galaxy S10’s display allows users to enjoy bright, clear images even under direct sunlight, without having to shade the screen with their hand or turn their back to the sun.



The Galaxy S10 is the world’s first mobile display to support HDR10+1 which optimizes content’s brightness levels to offer users truly immersive viewing experiences. The display is backed by the official HDR10+ logo certification, which was created after several months of discussion with related organizations and companies to expand the HDR10+ certification standard – a standard that had previously only applied to TVs – to mobile devices.


Utilizing its HDR10+ Dynamic Tone Mapping feature, the Galaxy S10 ensures that content like films and shows are depicted precisely as their creators intended. This allows the display to adjust brightness to every single scene, creating better shadow detail, and making light scenes lighter and dark scenes darker.


The Galaxy S10 opens the door for users to enjoy an ever-growing collection of HDR10+ mobile content. This includes the rich library of HDR10+ content that’s accessible via Amazon Prime – the collection which was previously only available on HDR10+-compatible TVs. The Galaxy S10’s camera also allows users to record their own HDR10+-quality content with true-to-life colors and brightness.



Ever-So-Accurate Colors (0.4 JNCD)

Years of innovation in display technology have led to new heights of color expression for smartphone displays.


This is especially noticeable when viewing photos. Have you ever received photos from your friends whose colors looked washed out when viewed on your smartphone’s screen? A lack of color reproduction could be to blame. When it comes to color reproduction, it doesn’t matter how well a photo is shot, nor how high-quality the camera may be. Rather, it all depends on the color reproduction capacity of the display.



Like Samsung’s QLED TVs, the Galaxy S10’s display has been certified by Verband Deutscher Elektrotechniker (VDE) to produce 100 percent color volume in the DCI-P3 color range. This means that just like Samsung’s latest TVs, the Galaxy S10 can be counted upon to deliver a viewing experience that’s second to none. While previous Galaxy devices’ AMOLED displays have supported a wide range of colors, the Galaxy S10’s display takes color reproduction to the next level, producing true-to-life colors at the highest brightness levels.



The Dynamic AMOLED display received a score of 0.4 from DisplayMate for their evaluation of its Just Noticeable Color Difference (JNCD)2. This stunning level of color reproduction makes watching a movie or show on the Dynamic AMOLED display a cinematic experience. It also helps ensure that when shopping for clothes or other products online, the colors of the items that you see on your screen will closely match the colors of those items in real life.



A World-Class (2,000,000:1) Contrast Ratio

When watching a movie or playing video games, the deeper the contrast, the more immersive the visual experience. In fact, the ability to make out shadowy figures in the dark can mean the difference between life and death when you’re playing a first-person shooter game.



The Galaxy S10 line takes gaming and watching videos to the next level through the combination of an industry-best, VDE-certified 2,000,000:1 contrast ratio. The former opens the door for even more distinctive and accurate color gradation3, while the latter enables the display to produce exceptional detail and deeper contrast.



When gaming, greater contrast makes it that much easier to navigate dark settings and spot items and lurking enemies. When watching dark scenes in a film like the latest space-set thriller, the enhanced contrast allows even the most subtle of details to shine through.


“We innovate with displays to make the mobile experience more enjoyable and immersive,” said Kee-Hyon Park, adisplay R&D engineer in Samsung Electronics’ Mobile Communications Division. “That’s why we’ve enhanced every aspect of the Dynamic AMOLED display: to add brilliant, high-quality visuals to more aspects of daily life.”



1 HDR10+ is a next-generation open standard for high dynamic range (HDR) video. The HDR10+ Logo License Program is the product of a joint venture established by Samsung Electronics, 20th Century Fox and Panasonic Corporation. HDR10+ logo certifications are evaluated by VTM Group, a certification/logo management services company based in the U.S.

2 The Just Noticeable Color Difference (JNCD) measurement evaluates color accuracy based on the bare minimum color difference that the human eye can perceive. The closer a display’s JNCD score is to zero, the more accurate its colors are.

3 Accurate low-gradation color expression technology is not included in the Galaxy S10e.


* Images and videos included in this article have been simulated for illustrative purposes.

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