IIT Madras Trumps Top B-Schools, Wins 1st Season of Samsung E.D.G.E.

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Mr. HC Hong, President and CEO of Samsung Southwest Asia, gave away the first prize to the winning team from IIT Madras


‘Monimakers’, the team comprising second-year students from Indian Institute of Technology (IIT), Madras, overwhelmed their much-fancied counterparts from top business schools, to walk away with the first prize at the inaugural Samsung E.D.G.E campus program.


The winning team from IIT Madras presented a solution on leadership strategy in digital payments, using a disruptive technology backbone built around Samsung’s mobile payment service – Samsung Pay – that has been launched globally.


The team from IIT Madras presented a solution on leadership strategy in digital payments


The team from IIT Madras received a thunderous applause from an audience of around 100 people, comprising the top brass of Samsung South West Asia.



Members of the winning team said they had finalized their presentation just a day ago and had not expected to win the coveted competition.


“We knew we were up against some very good teams,” the IIT Madras team said.


The winning team members received a prize of INR 3 lakh and a Gear S3 smartwatch each from Mr. HC Hong, President & CEO, Samsung SWA.


“The talk from the CEO was amazing and it said a lot about the culture of the company,” said a member of the winning team.


XLRI Jamshedpur won the second prize


The second and third prizes were won by the teams from XLRI Jamshedpur and Faculty of Management Studies, Delhi. The team from XLRI Jamshedpur got a cash prize of INR 1.5 lakh, whole the team from FMS received a prize of INR 75,000.


The team from FMS, Delhi came second runner-up


Students from the top two teams were also designated Samsung Campus Ambassadors and second year MBA students received a pre-placement interview from Samsung.


“The experience was great and much better than a few of the other national competitions that have happened. The stay was pleasant and the arrangements made were top class,” said a participant.


Students engrossed in discussion, mid-way through their presentation


All 12 teams that reached the grand finale of the first season Samsung’s campus program – Samsung E.D.G.E. – also received vouchers worth INR 10,000.


“The response from students has been overwhelming and we are extremely happy with the success of the first season of the Samsung E.D.G.E. program. At Samsung, we always strive to encourage young minds and nurture the spirit of innovation among them,” said Mr. Udaiy Khanna, Vice President – Human Resources, Samsung India.


Samsung E.D.G.E. program has been designed to engage with leading B-school and engineering talent across India, with students getting an opportunity to interact with the leadership team at Samsung, work on real-world business problems and come up with their unique solutions.


Launched in December 2016, Samsung E.D.G.E. is a first-of-its-kind campus program, to provide a platform that gives the country’s brightest students at leading B-schools and engineering colleges an opportunity to get a head-start in their careers.


Samsung E.D.G.E. comprised of three rounds. Three teams per campus were shortlisted for the Zonal Round in which all the teams closely worked on a case study and presented their unique solutions. A total of 45 teams from across 15 campuses were shortlisted for the Zonal Round in which the participants worked on different case studies and presented their unique solutions.


(Click the link below to download the Press Release) 

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