[Video Interview] ‘Make for India’ is at the core of Samsung’s No. 1 Position in Consumer Electronics

Vroom… That’s what Rishi’s life is about – both at work and off it. Driving a business at Samsung is as exciting as riding a superbike, says Rishi Suri, Director of Consumer Electronics Marketing at Samsung India in an interview with Samsung India Newsroom.

He is part of a super team that has taken Samsung’s consumer electronics business to the No. 1 spot across product categories, including televisions, refrigerators and microwaves, among others.

His biggest kick in life: Samsung Consumer Electronics is India’s Most Trusted Brand.

Here are some excerpts from the Samsung India Newsroom interview with Mr Suri. But our advice, don’t miss the video.

We grew faster than the market in 2017

Samsung India has seen growth in overall market share across product categories and segments, especially in the premium segments of its consumer electronics business, and has grown faster than the market in 2017.

This is backed by product innovation, localized marketing, strong channel relationship and most importantly Samsung’s customer centric approach.

Festive season rocked

Festive season is the time when most of our consumers look forward to upgrading to gadgets. Samsung’s Smart Utsav campaign during the festive season saw a growth of over 30%. What is even more heartening is the kind of growth we saw in tier 2 and tier 3 markets—of over 35%.

The growth has been fueled by our marketing and service investments with a special emphasis on product experience vans, digital investments, premium in-store zones and same day installation through our vast service network.

‘Make for India’ innovations winning hearts of many Indians

A key element of our success in India is our ‘Make for India’ initiative, under which our R&D centres in India are constantly developing India-centric innovations based on key consumer insights.

Our ‘Make for India’ product innovations like Joy Connect Televisions, 5-in-1 convertible refrigerators, Active-wash washing machines, and Roti and Naan Microwave Ovens have won the hearts of many Indians.