[Interview] Mulga X Samsung Art Store Partnership Brings Unlimited Potential to Artists of the Digital Era

Samsung Art Store is the epitome of the digital-physical blend, taking over today’s art experiences. It allows widely acclaimed galleries, museums and artists to showcase their masterpieces to users around the world through The Frame’s immaculate digital display. Since its launch in 2017, Samsung Art Store allows extraordinary, one-of-a-kind art selections to be accessible to consumers from the comfort of their own homes.

Mulga is the embodiment of the cool “art dude” persona. The Sydney-based Australian artist is a freelance illustrator, published author and muralist, whose style is vibrant, intricate and just fun. With a career beginning in finance, he transitioned to making a living through art when he decided he wanted to do something he was truly passionate about.

Now, Mulga makes a living doing what he loves. His art is inspired by animals, summer and the ocean, which is brought to life through Samsung’s Art Store. Samsung Newsroom sat down with Mulga to hear more about his artistic process and how he sees digital transformation affecting the art world.

▲ Mulga

Q: Your work is described by others as intricate, vibrant and unique. In your own words, how would you describe your art style?

I’d say it has a lot of summer vibes and humor to it. It also has real Australian vibes. There are always the black lines and details with an element of fun that tie it all together. You could say that it is art that brings a smile to your face and makes you feel good.

Q: You’ve worked on a variety of projects — collaborations with big brands, murals, smaller original paintings and snowboards. What has been one of your recent favorites?

Last month, I painted a 100-meter-long mural on the beach at Port Macquarie, and that was an awesome one to do. I love the beach, summer and surfing; so, it was the perfect location. At one stage, the waves were washing up against the wall while I was painting, and I had to time it with the tides. This made it a bit more exciting.

Q: How did you start working with Samsung and the Art Store? What excites you the most about this partnership?

I’ve worked with Samsung on a bunch of different campaigns over the years, usually creating art using Samsung products. One time, I even created over 19 mobile phone wallpapers. Samsung is a great partner to work with because they have cool products and do a lot of collaborations with creatives.

I got involved with the Art Store when The Frame was first launched. Samsung licensed one of my gorilla artworks to display on the TVs and to use for printed ads. I painted live at the launch in Sydney and worked a big mural in Melbourne promoting The Frame.

Having my work in the Art Store means that people all around the world are discovering my art. Once someone has seen my piece in the Art Store, they are more likely to find my website, in search for the original painting that they have displayed on their TV. Also, there are royalties based on how long my art is on display on all the TVs around the world.

Q: Much of your work is done in a real, physical way — painting. How do you find your paintings translate to digital display on The Frame? Do you have plans to work with other mediums in the future?

It works great. I scan all my artworks into a high-resolution digital format for The Frame, and it looks close to a real-life painting. While I have no plans to change the way I paint, I would love to turn my paintings into 3D works of art — really big public ones — in the future.

Q: How has your own artwork evolved as technology advanced? Are there any notable changes to your work that were deeply impacted by innovations in technology?

With the rise in blockchain technology and the new thing of being able to ‘own’ digital art now via NFTs, digital art is really having its heyday. As an artist, it is a great thing. I’ve been creating digital art a lot more and particularly when working on my own NFT collection “MulgaKongz.” By creating art on a tablet, I can work anywhere — at the beach, on a boat or in a motor vehicle. It’s very convenient.

In terms of displaying the artwork, digital displays like The Frame provide colors that are super vibrant with all the details on full display. The colors can sometimes even be more vibrant than the real-life paintings so that they appear supercharged. A lot of the times when the artworks are displayed on The Frame, they are larger than the real-life version, and a lot of the details are more noticeable too, which can be more impactful than the real-life smaller versions.

Q: What three pieces of yours would you recommend for users to display on The Frame?

It really comes down to personal preference, but I can tell you that last month, my most popular artwork in the Art Store was the Clifford King of the Point. It’s a painting of a big, bearded dude, standing with his surfboard on my local beach, and he is surrounded by goofy looking seagulls. It’s summery, fun and colorful.

▲ Clifford King of the Point (2020)

The second most viewed artwork of mine last month was a colorful collage style artwork titled Under the Sea. It features coral, fish with moustaches, bearded pineapples and octopus tentacles. I originally drew this artwork for a chain of Poke Bowl restaurants in my hometown of Sydney.

▲ Under the Sea (2018)

Another one of my favorite artworks in the Art Store is titled Cactus Brothers. It’s a painting of two cactus characters wearing sombreros under a starry night sky. They are in the desert surrounded by cacti and palm trees, and an oasis style lake is in the background. It was an artwork, which I was commissioned to paint for a cactus-loving collector of my art.

▲ Cactus Brothers (2021)

To see more of Mulga’s artwork, head to the Samsung Art Store in The Frame.