Mr. B D Park appointed Regional President & CEO for Samsung SWA

New Delhi, January 9, 2012: Mr. B D Park has been appointed as the President and CEO of Samsung South West Asia Operations and Managing Director, Samsung India Electronics Ltd. by Samsung Electronics Co. Ltd. Mr. .Park, who was Head of Mobile & IT Division at Samsung India as Director, Mobile & IT assumes his new role from today. He succeeds Mr. Jung Soo Shin who was President & CEO for Samsung South West Asia from February 2009 till date.

In his role as President & CEO of Samsung South West Asia Regional HQ, Mr. Park will oversee the operations of Samsung India Electronics Pvt. Ltd. (SIEL); Samsung India Software Operations (SISO), Samsung’s R & D Centre at Bangalore; Samsung India Software Centre (SISC) and SEL India, Samsung’s R&D Centres at Noida as well as the Company’s operations in the SAARC Region.

Mr. Park brings with him over 28 years of work experience at Samsung having started his career with Samsung Electro Mechanics Co. Ltd in 1983. He joined Samsung Electronics Co. Ltd in 1991 and has worked in the Overseas Marketing Planning Group in Korea ; Samsung Latin America RHQ and was the Head of the Company’s subsidiary at Chile . He became the Director of the Mobile Export team in 2001 and became the Head of South East Asia/South West Asia/Middle East Marketing Group in Global Mobile Business in 2004. He came to India as the Head of Mobile and IT Division in 2008 and has now been elevated to the position of President & CEO, Samsung South West Asia.

Under Mr. Park’s leadership, Samsung has emerged as a market leader in the fast growing Smartphone market in India and the Company’s market share in Mobiles has grown from 6% in 2008 to over 30 % as on date. Mr Park is well known within Samsung for his very practical management style, innovative channel management and his customer oriented approach.

After assuming office today, Mr. Park thanked Mr. Shin, for his contribution in making Samsung a leading Electronics brand in the country. “It will be my endeavor to leverage the synergies of the existing Samsung businesses in India to ensure stronger growth for the Company in this region and make Samsung as the Most Loved Brand in the country.” stated Mr. Park.

About Samsung India

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com/in.