Samsung Blue Fest 2023 is Here with New Designs in Refrigerators, Launch of Bespoke Microwave, Special Offers on Premium TVs & More

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Introduces new line-up of Bespoke Side-by-Side, Frost Free & Direct Cool Refrigerators with India-centric design patterns; Brings Wi-Fi enabled Bespoke Microwave to India with SmartThings connectivity for anywhere, anytime control

Get free Samsung Soundbar worth INR 99,990 with select 75-inch & above Neo QLED, QLED and The Frame TVs and Bezel worth INR up to 9,990 with all The Frame TVs

Get up to 25% cashback on leading bank cards, 10% additional cashback on Samsung Axis credit card & more

Blue Fest offers will be valid till April 30, 2023


Samsung, India’s largest consumer electronics brand, has announced a bigger and better Blue Fest 2023, launching a new line-up of Bespoke Side-by-Side, Frost Free and Direct Cool Refrigerators that come with India-centric design patterns and bringing in Wi-Fi enabled Bespoke Microwave to India. Along with these new launches, consumers can also get exciting offers on Samsung air conditioners, televisions, washing machines, refrigerators, microwaves, soundbars and dishwashers.


This summer, Blue Fest 2023 is aimed at giving consumers an opportunity to upgrade their living spaces with latest in-home entertainment and cooling appliances as well as allowing them to do laundry in style.


The new exquisite designs of Bespoke Side-by-Side, Frost Free and Direct Cool Refrigerators have been especially crafted to give an aesthetic touch to the overall Indian home décor. The new design patterns include Clean Pink, Clean Navy, Clean White, Glam Deep Charcoal in Bespoke Side-by-Side Refrigerators; Archi, Hydrangea and Black Matt in Frost Free Refrigerators and Himalaya Poppy and Orange Blossom in Direct Cool Refrigerators.


Designed for modern Indian consumers, the all new Wi-Fi enabled Bespoke Microwave with SmartThings app enables consumers to monitor and control the microwave’s functions and settings anytime, anywhere with Wi-Fi connectivity. These microwaves come with a minimalistic and sophisticated design in Charcoal Gray and Clean Navy colours. Also, with all new simple UX control panel, it is designed to be extremely simple and comfortable to operate. It also comes with Samsung’s popular Masala and Sun-dry recipes along with traditional Indian cooking options, offering a wide range of cooking menus.


That’s not all, during the offer period consumers can get up to 25% cashback and an additional 10% cashback on Samsung Axis Credit Card, a free Soundbar worth INR 99,990, bezel worth up to INR 9,990, limited period special offers, easy EMIs with zero down payment and much more. These offers will be valid till April 30, 2023, at all leading consumer electronics retail stores across the country, and on


Consumers want to own televisions and home appliances that give their home an edge while also offering convenience through technology and energy savings. Our BlueFest 2023 is aimed at enabling consumers to up their home aesthetics game this summer by owning premium Samsung Appliances,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India. 


Samsung is offering 20-year warranty for the first time on Digital Inverter Motor used in its washing machines and Digital Inverter Compressor used in its refrigerators. This initiative by Samsung brings peace of mind to customers by increasing the reliability and durability of products, and further strengthens its commitment to reduce e-waste, promote sustainability and offer consumers not only high-quality and durable appliances but also to promote a sustainable lifestyle for them. Samsung’s advanced Digital Inverter Compressor and Digital Inverter Motor showcase the company’s investment in quality and sustainability, ultimately gaining consumers’ confidence.


Blue Fest Offers


Consumers buying any size of The Frame TV, will get a free bezel worth up to INR 9,990 and free soundbar worth INR 99,990 with select 75-inch and above Neo QLED, QLED and Frame TVs. During the offer period, consumers purchasing Samsung’s premium range of Neo QLED, QLED and The Frame TVs can also get up to 20% cashback along with an additional 10% cashback on Samsung Axis credit card.


Air Conditioners

Consumers buying the new range of WindFree™ ACs can get five-year PCB controller warranty, cashback up to 20% plus an additional 10% on Samsung Axis credit card. They can also avail easy EMIs with zero down payment starting at INR 990.


Washing Machines

During the Blue Fest, AI EcoBubble™ front load washing machine range will be available at a special price of INR 40,000, with additional cash back of up to 20% and a free 28L Microwave with 12kg capacity variant.  Consumers can also get attractive and easy finance offers such as zero down payment and EMI starting as low as INR 990. The AI Ecobubble™ range can be purchased with cashback options of up to 20% along with an additional 10% on Samsung Axis credit card.


The top load invertor range of washing machines will be available at a special price starting from INR 19,000 and never before additional cashback up to 17.5% and options of EMI as low as INR 990 and zero down payment.



During the offer period, BESPOKE Side-by-Side refrigerators will be available at an attractive price of INR 1,03,500 with additional cash back of up to 10% and easy finance offers such as zero down payment and EMI starting as low as INR 2,490.


Consumers will get additional cashback up to 15% on all Curd Maestro™ Frost Free Range, easy EMIs starting as low as INR 990 and zero down payment option.



Samsung Bespoke Microwaves are now available in India. During the offer period, consumers purchasing the product can get up to 20% cashback and an additional 10% on Samsung Axis credit card. There is also a 10-year warranty on the ceramic enamel cavity and a free Borosil kit.



While buying Samsung’s sleek and stylist soundbars during the offer period, consumers can get up to 40% discount when the device is bought with selected televisions.



Customers buying Samsung’s premium range of dishwashers can get up to 20% cashback and an additional 10% on Samsung Axis credit card.


About Samsung Range of Consumer Durables:




Neo QLED TV will take QLED TVs to the next level with Quantum Mini LED, precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimized for Neo QLED TV. These Mini LEDs are 40 times smaller than regular LEDs, which allows the device to display fine light and contrast levels. It increases the luminance scale that makes dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience.



Powered by Quantum Dot technology, Samsung QLED TV delivers brighter and deeper colours with 100% colour volume that deliver an immersive viewing experience. The QLED TV also features Object Tracking Sound (OTS), Active Voice Amplifier (AVA) that enhances the sound quality by delivering a cinematic experience when you watch your favourite show with Q-Symphony to give TV & Soundbar orchestrated in perfect harmony.


The Frame TV

Designed for art enthusiasts, Samsung’s lifestyle TV – The Frame – is a way for consumers to have art gallery-like experience at home. Offering superior picture quality with QLED technology that enables life-like colors, enhanced contrast, and impeccable details with 100% color volume for exceptional picture quality, The Frame also comes with Samsung’s Quantum Dot technology, a powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimises sound settings after analysing your room’s environment. With Samsung’s Art Store, users have unlimited access to a library of over 1,600 modern and classic pieces of art from established and emerging artists.



Samsung’s premium range of Soundbars adds an edge to in-home entertainment of any nature. The latest Q series and S series of the device provide users a three-dimensional audio experience. The Q series comes with the world’s first built-in Wireless Samsung TV-to-Soundbar Dolby Atmos connection that allows users to seamlessly enjoy immersive sound with a Wi-Fi connection without any lags or delays. The soundbars are also equipped with built-in support for Alexa, Tap View, and Airplay, providing users with next-level convenience and accessibility.



The new range of WindFree ACs come with PM 2.5 filters that sterilize 99.999% of bacteria and the Freeze Wash feature that removes dirt and bacteria from the heat exchanger for easy do-it-yourself maintenance at home. The elegant design of the new range can glam up any living space or workspace. The WindFree™ technology eliminates the harsh cold draft and disperses air through 23,000 micro holes at a speed of 0.15 m/s that helps in creating a still air environment.


WindFree™ ACs also connect seamlessly with Samsung’s SmartThings app using Wi-Fi allowing you to change settings or switch it on/off using Bixby voice assistant, Alexa and Google Home. You can also optimize cooling with smart AI Auto Cooling and automatically cool the room even before you reach home with the geo-fencing-based Welcome Cooling feature. Further, the WindFree™ technology can save up to 77% energy and the Digital Inverter technology in the Convertible 5-in-1 ACs help save up to 41% energy.


Washing Machines

AI Ecobubble

Samsung AI Ecobubble™ washing machines offer you the next level of fabric care with intelligent AI control. The Ecobubble™ technology gently cleans your festive delicate wear, keeping them brand new for a longer period. The AI control personalizes your wash cycles according to your usage patterns so that you can get your laundry done even if you’re running on a tight schedule.



Bespoke Side-by-Side Refrigerators

This all-new IoT-enabled refrigerator is 100% manufactured in India, and specially designed to cater to the daily needs of Indian households. To cater to the design taste of the modern consumers who want their style to reflect in everything they do, the 2023 Side-by-Side refrigerators come with four BESPOKE Glass Finish color options – Glam Deep Charcoal, Clean White, Clean Navy and Clean Pink. It comes equipped with Convertible 5-in-1 mode for customizable storage space, Samsung’s Twin Cooling PlusTM technology for precise cooling. As an industry first, Auto Open Door with its ‘touch sensor’ opens the door with a gentle touch. Thus, in case of dirty hands, one can simply keep their hand on the door sensor and the door will open. The new line-up’s AI Energy Saving Mode works on Wi-Fi based machine learning that optimizes the fridge and freezer temperatures to enable up to 10% energy savings.


Convertible 5in1 with Twin Cooling Plus™ and Curd Maestro™

The Curd Maestro™ range of refrigerators, a part of Samsung’s India specific innovations, transcend the conventional refrigerator landscape in India beyond food storage and preservation. Curd Maestro™ addresses the complex, time taking, and tricky problems in curd making, which is an essential food ingredient in Indian households.


Convertible 5in1 refrigerator comes with 5 conversion modes which changes itself at the push of a button to take care of all your various needs. Twin Cooling Plus™ adds new levels of convenience and innovation with its two evaporators that manage the fridge and freezer space separately to minimize temperature fluctuation. This makes it possible to control optimal humidity up to 70% that preserves food for longer. Also, two separate evaporators prevent odor mixing between fridge and freezer.



Bespoke Microwave 

Samsung’s new range of Bespoke Microwave is a must addition to every smart home, and a buy for every food enthusiast. The WiFi-enabled microwave comes with Masala, Sundry and Slim Fry features that allow users prepare their favorite homemade food easily and conveniently. It is also equipped the exclusive Pickle Mode that helps customers make pickle that tastes just like their grandmothers without any hassle, and in a hygienic manner.



The new Samsung Dishwasher comes with a Hygiene Wash feature that ensures the elimination of 99.99% (certified by Intertek) of lingering food bacteria. The models also have a Stainless-Steel Tub that has been designed to transmit less noise and handle much higher temperatures for sterilizing rinses. Samsung’s Dishwashers effectively clean Indian cookware such as cooker and kadhai and come with 13 Place Settings that can accommodate a large variety of dishes of different sizes in one wash cycle. The Height Adjustment option allows large pots and pans that are common in Indian kitchens to be accommodated easily.


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