Samsung Celebrates the Special Bond Between Mothers and Daughters With #MomsLoveNonStop Campaign

Mothers are at the centre of every Indian home. Life at home revolves around them. Lives of most people revolves around their mothers but despite that their love and support hardly ever gets acknowledged. This Mother’s Day, Samsung has taken on a social experiment, through its new campaign #MomsLoveNonStop, speaking to three distinct mother-daughter duos to explore the unique relationship that exists between a mother and daughter.

The social campaign, conceptualised by Cheil, captures mothers’ unconditional love by exploring the nuances of the mother-daughter bond. Showcasing real life situations, the campaign encourages people to realise how mothers love them non-stop.

“With this new film, Samsung is celebrating the special bond between mothers and daughters. We wanted to reach out and acknowledge the unconditional love that mothers offer. Make your mother feel loved on Mother’s Day because she gives you love, non-stop,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.

“We take our mothers for granted not realizing their NON-STOP love. This mother’s day, we wanted to take our digital story of DC Refrigerator forward and encourage people to acknowledge that. The film is inspired by our daily lives and how our mothers always take care of us. It was easy to correlate to Samsung’s philosophy and present a simple idea emotionally! We hope more and more people love this campaign and appreciate their mother’s love,” said Aneesh Jaisinghani, Executive Creative Director, Cheil India.

Samsung had recently launched a digital campaign showcasing its new Digital Inverter Refrigerators through a heart-warming story of the bond between a mother and daughter. Through that story, we communicated how our new refrigerator line runs non-stop on the home inverter just like mothers who provide their love non-stop.

The video has gone viral with over 50 million views on YouTube in the first 20 days of its launch. Click here – https://news.samsung.com/in/samsung-indias-digital-campaign-on-digital-inverter-refrigerators-goes-viral-on-youtube