Samsung Completes Twenty Successful Years of ‘Make in India’ and ‘Make for India’

Samsung Electronics has completed 20 strong and successful years in India, growing from a one-room, two-employee start-up to the country’s biggest and most loved and trusted consumer brand in India.

In a journey that started in 1995, Samsung set new benchmarks in innovation led manufacturing and consumer marketing, and established itself as a truly national brand. Along the way, it effectively consolidated its position in India with two factories, three R&D centres and a design centre, employing over 45,000 people and establishing the largest sales and service network by any company in the country. By not only fulfilling its commitment to ‘Make in India’, but also living its promise of ‘Make for India’, Samsung has emerged as a truly Indian company at heart.

Mr HC Hong, President and CEO of Samsung India, said, “The last two decades has been a glorious journey for Samsung India. Along the way, we touched millions of hearts and became one of India’s biggest multinational corporations by revenue. This achievement is a result of the collective effort of all our colleagues, partners and consumers who have stood by us and believed in us over these years.”

“Thank you India for helping us successfully reach this great milestone. We believe in co-prosperity, and the entire Samsung India family looks forward to continued support from across the country as we prepare for the Next 20 years and beyond,” Mr Hong added.

Leadership

Samsung India today is a leader in several smart device categories, including Mobile Phones and consumer electronics products such as panel TVs, Refrigerators, ACs, Microwaves, among others. It has been able to bring revolutionary and innovative technologies across all segments, leading change for consumers and enterprise partners, with its innovative products and solutions.

Focused on driving efforts through three pillars of Creative Solutions, New Technologies and Innovative Products, Samsung has introduced game-changing products in the Indian market across product segmentation. Some products that have set benchmarks of quality, innovation and design include the flagship Galaxy S series and Galaxy Note Series of smartphones, SUHD TVs, Smart Convertible Refrigerators and ActivWash+ Washing Machines. The global unveiling of Tizen powered smartphones, Samsung Z1 and Samsung Z3, stand testimony to the commitment to India and the company’s ‘Make for India’ initiative.

Make for India & R&D

Under Samsung’s ‘Make for India’ initiative, several revolutionary products and innovations have been indigenously developed including the Joy Smart TVs, Smart Convertible Refrigerators, Roti and Naan Microwave ovens, Fully Automatic ActiveWash+ Washing Machines and Neo Inverter Air Conditioners.

India has grown into an important global hub of R&D for Samsung; and has demonstrated this by developing several new features for its diverse global portfolio. The R&D facilities, employing over 10,000 of India’s best minds, are amongst the best in the world. The R&D Centres are working on path-breaking innovations not just for India, but also for the rest of the globe.

Revolutionary features such as the ‘Live Broadcast’, ‘Ultra Power Saving Mode’, and ‘Ultra Data Saving Mode’ in the smartphone category have been developed by the Indian R&D team. The Indian R&D team has the largest number of engineers in South West Asia second only to Korea.

Enterprise Business

Samsung’s Enterprise Business Division (EBD) was initiated in 2011 in India that started with a vision to be a trusted advisor to large enterprises and small and medium businesses. The EBD division has smart offerings encompassing devices and solutions tailor made for all business needs – from retail to healthcare, transportation, banking & financial services and insurance (BFSI), education and hospitality and several government programmes. Samsung’s smart devices ensure consumers are always connected with quick access to information.

Corporate Citizenship

‘Nanum’ or ‘Sharing’ is an integral part of Samsung’s culture, and in India too, Samsung has from the very beginning worked hard at turning its success into an opportunity to help others. Consistently recognized for its social initiatives, the company has over the years, largely focused on supporting education and job trainings, health and community welfare. These programs have been tailor-made to the needs of local communities who need a helping hand. One such initiative, Samsung Smart Class, has, since its establishment two years, impacted over 2.9 lakh school-going children across the country, while another initiative, Samsung Technical Institutes, has provided technical training for job opportunities to over 3,500 youth in a single year. The company has already established 300 Smart Class and expects to close fiscal 2016 with 400 Smart Class. It has also set up 18 technical schools.

Through its Sports Ratna programme, Samsung also supports Indian athletes for the Olympics and Asian Games.

Consumer Offer

As the brand completes 20 years in India, Samsung would like to thank its loyal customers for making it a part of their lives with a ‘Celebrating 20 Years’ offer. The 20-day Special Offer will be on between December 11 and December 30. It would include offer of 20 Easy EMI options, one time Screen Replacement on select models of Smartphones valid for one year, up to 20% Cashback on exchange and 20 Easy EMI options on select TVs, ACs, Refrigerators, Washing Machines and Microwave ovens.

There will also be more than 20 awesome offers on the ‘My Galaxy’ application, 20% off on Extended Warranty packs across select Mobile and Consumer Electronic products, Special Wedding packages on Televisions and Home Appliance products.

The Samsung Brand Stores will have exclusive offers in the form of free product insurance, 5% cashback for HDFC Bank credit card holders and Samsung SmartClub loyalty points in addition to the offers mentioned above on TVs and Home Appliances.

“The trust, belief and expectations of our consumers have inspired us to innovate and address their needs through ‘Make for India’ Innovations. This promotion is a way for us to thank our consumers who have stood by us through all these years,” Ranjivjit Singh, Senior Vice President, Corporate Marketing, Samsung India, said.

The ‘Celebrating 20 years’ promotion will be supported by Print, Digital and Radio campaigns. In addition to the Samsung Brand Stores, the promotion offers will be available across all leading Mobile and Electronics stores.