Samsung ConnectX: Building Bonds Beyond Work

At Samsung, we believe that meaningful connections go beyond work discussions and targets. Nurturing a culture of warmth, trust, and dialogue is central to who we are. With this belief, the ConnectX program was launched in 2023 by JB Park, MD & CEO, Samsung Southwest Asia, as a unique initiative to strengthen the relationship between leaders and employees.

What began as an informal conversation platform over a cup of chai, coffee, or a plate of snacks has grown into an integral part of Samsung’s employee culture. ConnectX is not just about meetings; it’s about moments. These sessions have brought to life inspiring personal stories, heartfelt anecdotes, and laughter, helping employees and leaders see each other as people first.

A Journey of Conversations & Care

From its very first session, ConnectX was envisioned as a platform where employees could go beyond work to know their leaders—their journeys, families, and life experiences. Equally, leaders gained first-hand insights into the diverse perspectives, aspirations, and challenges of their teams across business functions.

Over time, ConnectX has become a bridge between leadership and employees. What started with the CEO has now cascaded across the organization. Today, both business heads and divisional leaders host monthly ConnectX sessions across India, ensuring employees from different regions and backgrounds feel heard and valued.

ConnectX in 2025

This year alone, Samsung has held over 32 leadership connects across pan-India locations. These gatherings have brought together employees ranging from Gen Z new joiners and management trainees to long-service awardees, women professionals, recognition winners & other employees.

“Through ConnectX, we wanted to create a space where leaders and employees could connect as people, not just colleagues. These sessions are about listening deeply, celebrating achievements, sharing our vision, and building trust. The feedback and stories we hear at these connects are invaluable, and they remind us that Samsung’s culture is at its strongest when dialogue is open and bonds are personal,” said Rishabh Nagpal, Head of People Team, Samsung Southwest Asia.

The Spirit of ConnectX

For employees, the program has been a chance to feel closer to leadership and to Samsung’s broader journey in India. For leaders, it has been a platform to convey their approachability, gather grassroot feedback, and align teams with the company’s vision for the future.

Looking Ahead

As ConnectX continues to grow, it reflects Samsung’s commitment to listening, caring, and connecting with employees at every level. Beyond strategies and goals, these sessions remind us that what truly powers Samsung’s success is its people. At its heart, ConnectX is about building bonds that last beyond the workplace, beyond titles, fueling a culture of belonging and togetherness.