[Samsung Design Delhi] 15 years of Innovation, Growth and Success in India

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Team Samsung Design Delhi


Samsung Design Delhi (SDD), one of the Global Design Hubs of Samsung Electronics, recently completed 15 successful years of its foundation in India. SDD established in March, 2008 with just 8 members in one small conference room, has marked a remarkable journey moving from taking small steps to giant strides to establish brand presence and recognition for itself across India as well as globally. SDD has played a pivotal role in creating some of the most innovative and award-winning designs for the company.


Over the 15 years, Samsung Design Delhi has grown from a small team of designers to world-class design centre working across a range of product categories, such as smartphones, digital appliances, visual display, and more. Apart from designing products, SDD has also been actively involved in exploring new design trends and collaborating with co-located local R&D centres, manufacturing units, marketing and product planning teams to create innovative solutions.


“SDD holds the diversity of India in its essence, bringing the creative energy from every corner of the country under the same roof to design for the world and future,” said Kushmita Gazmer, Young Design Researcher of ID Innovation, CMF & Research Part.


Locally inspired, globally desired

Founded with a vision to derive local innovative insights from India, SDD has evolved its presence in India and beyond. The SDD team’s key role is to sensitize Indian market, enhance local business and capture emerging opportunities in the South Asian market, as well as other regions worldwide, by creating innovative design solutions that elevate consumer lifestyles and experience that are both locally inspired and globally desired, with a focus on targeting young consumers. SDD has become one of the most strategic and reliable Design Centres for Samsung Electronics.



“SDD is best represented by its young & enthusiastic designers who are the voice of our emerging nation & thus pave way for the designing the next future experiences,” said Vanshika Saigal, Part Leader of UX Innovation, CX Strategy.


Global Design Awards


Samsung Design Delhi team has been awarded with the several prestigious global design awards such as, Good Design Award, iF Design Award & IDEA Design Awards for their outstanding contributions to the world of design.



Horizontal Curve Design Refrigerator differentiates itself from other refrigerators with its distinctive horizontal handle and an original crown-shaped design. The Horizontal Curve design REF is introduced in the most important and cost- sensitive segment in South West Asian market. This was evident from the amazing market response it received by selling more than 15K units in the first 7 weeks of its launch, which was more than any other competition single door refrigerator sales at the same time.



Samsung India Keyboard (2022 IDEA Silver Award winner) provides an optimized, faster and easier typing in 29 Indian languages across smartphones, Tabs, TV Keyboards. With the regional cohort growing exponentially, meaningful vernacular innovation becomes inevitable. With this user-friendly typing experience in regional languages, it allows Samsung to maximize its reach and create an inclusive and connected experience for its multi-lingual consumers.


These awards are a testament to SDD’s commitment to design excellence and innovation. The designers in SDD are dedicated to creating product & services that not only meet the needs of consumers but also push the boundaries of what is possible in terms of Design and meaningful experiences.



Samsung Design Delhi Studio Space


It was a day to look back on SDD’s journey since its establishment with 15 glorious years that have been passed since that day.  SDD MD, Mr. KD Park reminisced about the past and shared about the contributions and achievements SDD has been adding on to the manpower, list of achievements, areas SDD works in and specially a newly designed studio for open collaboration and innovation.


“As we complete 15 years, Samsung Design Delhi turned a new chapter last year with its brand new studio space. It is a bright open space that cultivates the right environment for innovation. The synergy and seeds of the innovation are driven through strong collaboration with our R&D centres across India & beyond. We bring together the epitome of creativity for our consumers from this new space,” said Mr. KD Park, Managing Director, Samsung Design Delhi.


As a part of the foundation day celebration, SDD also recognized the contribution of members who have been a part of SDD’s journey.

Watch Samsung Design Delhi’s journey here:


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