Samsung Electronics Introduces the EVO Plus 256 GB MicroSD Card, with the Highest Capacity in its Class

• Combined high performance and capacity, this memory card solution provides consumers with up to 12 hours of 4K UHD video storage

New Delhi July 25, 2016 –Samsung India today unveiled its newest memory card – the EVO Plus 256 GB microSD card. The EVO Plus 256 GB offers the highest capacity for a microSD card in its class, delivering fast speeds and an expanded memory storage for use in premium smartphones and tablets, 360-degree video recorders, action cameras, and drones. Consumers can now record up to 12 hours of 4K UHD video or 33 hours of Full HD video on their mobile device or action camera without needing to change or replace the memory card, allowing them to experience more and worry less about running out of memory.

The EVO Plus 256 GB raises the bar for capacity and performance of microSD cards thanks to Samsung’s advanced V-NAND technology, offering high read and write speeds of up to 95 MB/s and 90 MB/s, respectively. This level of performance will provide general consumers and professionals with superb user convenience for storing heavy-loaded, high-resolution photography and 4K video recording, as well as graphic intensive multimedia like virtual reality (VR) and gaming.

“As more and more Indian consumers use high-performance, high-capacity mobile devices, our new, V-NAND-based 256 GB microSD card solution allows us to deliver the memory card consumers have been craving said Sukesh Jain, Vice President, at Samsung India Electronics. “Our EVO Plus 256 GB microSD card, will set benchmarks in the memory card business by providing consumers with large capacity, and high read and write speeds . We are excited to offer our customers convenient and seamless multimedia experiences when they access, store and share all of the content they create and capture.”

The EVO Plus 256 GB microSD card provides advanced protection, capacity, and performance with long-term reliability needed to get the most out of today’s electronics, making it an ideal companion for high-end smartphones and tablets with a microSD slot, even in the most extreme conditions.

Samsung will offer the EVO Plus 256 GB microSD card with a limited 10-year warranty starting in July 2016 for INR 12,999 (Manufacturer’s suggested retail price). The product is currently available at Flipkart and will be available at other major online and offline platforms soon.

Key Features and Specifications