Samsung Flags Off ‘S Bike Rally’ in Srinagar

on 16-06-2016
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S Bike Rally

S Bike Rally

Samsung India marked the beginning of a three-day consumer awareness programme today by flagging off the ‘S Bike Rally’ in Srinagar.


Organised in association with the Jammu and Kashmir Traffic Police, the rally was flagged off by Mr. Mohandeep Singh, Vice President Sales, Mobile & IT, Samsung India Electronics and Mr. Masood-ul-Zaman, SSP Traffic, Srinagar, with forty bikers. The bikers, along with pillion riders, were escorted by eight traffic police bikers from The Lalit Grand Palace hotel to Traffic Control Room headquarter covering fifteen prominent traffic signals on the first day of the rally.


Mr. Mohandeep Singh, Vice President Sales, Mobile & IT, Samsung India Electronics, said, “We are delighted to flag off ‘S Bike rally’ in Srinagar in partnership with Jammu & Kashmir traffic police. This unique consumer engagement initiative promotes responsible riding amongst youth, especially bikers. Samsung has always strived to bring meaningful innovations for its consumers and our revolutionary S Bike Mode in our Galaxy J series smartphones ensure peace of mind while riding for bike riders.”


The second day of the initiative will cover ten petrol pumps and seven bike dealers where information on responsible riding and S Bike mode in Samsung’s J series smartphones will be shared with visitors. On the third day, a workshop will be organised in top four colleges of Srinagar to educate the youth about harmless driving measures. SSP-Traffic will attend and oversee these two workshops personally.


Samsung S Bike Mode is a unique feature aimed at encouraging motorcycle riders to not use mobile phones while driving. Once enabled, the S Bike Mode automatically replies to calls with pre-recorded messages in 14 languages, ensuring tension free riding.



How the S bike mode Works

S bike mode was developed and built into the Galaxy J3, J5 (2016) and J7 (2016) following extensive market research aimed to create innovations that are really meaningful and useful to people.


This is how it works:


  • Step 1 – Quick Activation: Galaxy J3 has in-built NFC hardware and the device ships with an S bike mode NFC Tag. This tag can be affixed at a convenient place (e.g. helmet or a fuel tank) and the user can gently tap the device on this tag to activate/deactivate the S bike mode. The user also has the option to use the quick panel to activate/deactivate this feature.
  • Step 2 – Urgent Call Alert System: All callers hear a pre-recorded message that informs callers that the Galaxy J3 user is riding a two-wheeler and is unable to take the call. The S bike mode user does not get any notification that there was an incoming call (to avoid distraction). In case the call is urgent, the caller may choose to press 1, which allows urgent calls to go through.
  • Step 3 – Motion Lock: This feature ensures that if the S bike mode user decides to take the urgent incoming call, he will need to bring his bike to a halt to be able to answer the call. The phone will not allow the incoming call to get answered owing to motion lock. This feature is designed to encourage responsible riding.


The S bike mode also sports an intuitive user interface where users can see a log of call notifications while the mode is enabled. It also has a Smart Reply feature where selected contacts will receive an auto-SMS with an estimate of when the user is likely to be available for a call basis a trip destination entered by the user.

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