Samsung India Launches its Most Advanced AI Phone, the Galaxy S26 Series; Pre-order Now for Exciting Offers

Customers who pre-reserve the 256GB variants will receive a complimentary upgrade to 512GB

JB Park, President & CEO, Samsung Southwest Asia presenting the all-new Galaxy S26 Ultra

Samsung, India’s largest consumer electronics brand, announced that its highly-anticipated Galaxy S26 series is available for pre-order in India starting today. The Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26 deliver the most intuitive and natural Agentic AI mobile experiences ever engineered. From managing plans and finding information to capturing and refining content, the Galaxy S26 series reduces the effort required to get things done, allowing users to focus on results rather than how the technology works.

The Galaxy S26 series is designed with Samsung’s most advanced capabilities working together as one: performance, an intuitive camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra introduces the industry’s first built-in Privacy Display for mobile phones, reinforcing Samsung’s commitment to privacy at a pixel level. Galaxy S26 Ultra also delivers a customised chipset and upgraded thermal management that enable faster and more powerful AI — all packed in 7.9mm, the slimmest Ultra yet.

“The Galaxy S26 series is designed to understand how people live and work. It marks a new direction for Samsung with Agentic AI that silently handles routine tasks so you can focus on what truly matters: spending time with family, boosting productivity, and enjoying everyday moments. Our engineers from the Bengaluru and Noida R&D facilities have played a pivotal role in its development, and I am proud to share that the Galaxy S26 series will also be manufactured at our factory in Noida,” said JB Park, President and CEO, Samsung Southwest Asia.

Powerful Performance Designed Around Everyday Use

Engineered for all-day performance, the Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series, engineered for AI performance, power efficiency and thermal management.

On Galaxy S26 Ultra, a customised mobile processor — Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy — delivers performance gains across CPU, GPU and NPU to support faster, smoother experiences throughout the day. A CPU performance increase of up to 19%, a 39% improvement in NPU performance, and a 24% boost in GPU performance allow users to move between tasks without lag or interruption and boost on-device AI capability

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapor Chamber with a thermal interface material positioned along the processor, improving heat dissipation to keep the device cool during demanding activities such as gaming, multitasking and video capture. Galaxy S26 Ultra also brings Super-Fast Charging 3.0, reaching up to 75% charge in just 30 minutes.

Embedded into the processor, Samsung’s proprietary ProScaler improves image scaling so photos and videos appear richer and clearer at a glance. Samsung’s mobile Digital Natural Image engine (mDNIe) delivers subtler and more lifelike colours thanks to image processing with four times the precision compared to the previous generation.

Galaxy’s Best Camera System Yet

The Galaxy S26 series integrates content capture, editing and sharing into a seamless experience, making creativity feel natural and accessible without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions. Enhanced Nightography Video keeps footage clearer and more vibrant even in dim scenes, while upgraded Super Steady capabilities make framing easier to achieve, even with bumpy trails or fast-paced activities.

Improvements to the AI ISP now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting. Galaxy S26 Ultra is also the first Galaxy device to support the Advanced Professional Video (APV) standard designed to deliver efficient compression for high-quality production workflows while preserving visually lossless quality even after repeated editing.

Editing photos and videos is streamlined with AI-powered tools so users can make changes quickly without design expertise. With the upgraded Photo Assist suite, users can describe — in their own words — what they want to change; they can add or restore missing parts of images, and even modify outfits in photos. Edits can now be made continuously and adjusted or undone along the way.

Creative Studio brings creation and customisation into one integrated space, enabling users to quickly turn ideas into polished visuals — from stickers and invitations to personalised wallpapers — and share them without interrupting creative flow.

AI-powered tools like Document Scanner remove distortions and distractions such as creases or fingers to deliver clean scans instantly, while multiple images can be organised automatically into a single PDF.

Everyday Ease with Proactive and Adaptive Galaxy AI

The Galaxy S26 series reduces the steps between intent and action by working proactively on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input.

With Now Nudge, timely and relevant suggestions help users stay in the flow without distraction. Galaxy S26 automatically suggests photos from the Gallery when requested. It recognises Calendar entries when receiving meeting messages and checks for conflicts.

Now Brief becomes more proactive, recommending exercise playlists and surfacing reminders based on personal context. Circle to Search with Google is upgraded with enhanced multi-object recognition so users can explore multiple parts of an image in a single search.

The Galaxy S26 series integrates agents including Bixby, Gemini and Perplexity, enabling tasks to be completed with a single button press or voice prompt. Multi-step actions can be handled in the background, making tasks like booking rides, coordinating actions across apps and controlling device settings easier through natural interaction.

Layers of Protection in the Age of AI

As mobile experiences become more personalised thanks to AI, protecting privacy becomes increasingly critical. Samsung builds protection into every layer of Galaxy S26 while giving users transparency and control over how information is used.

Galaxy S26 Ultra introduces Privacy Display, protecting privacy at the pixel level. By controlling how pixels disperse light, the display keeps content clear for the user while limiting what others can see from side viewing angles.

Users can customise when privacy features turn on — such as when entering PINs and passwords or opening selected apps — and adjust settings depending on the situation. Partial Screen Privacy limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views.

AI-powered Call Screening identifies unknown callers and summarises intent, helping users manage calls safely. Privacy Alerts notify users in real time when apps request access to sensitive data so permissions can be managed with clarity and control.

Private Album, built into Gallery, lets users safely hide selected photos and videos. Galaxy S26 also extends post-quantum cryptography (PQC) to critical system processes including software verification and firmware protection. New updates to Knox Matrix further strengthen protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for direct transfers like eSIM migrations and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. And with seven generations of OS upgrades and seven years of security updates, Galaxy S26 helps keep these layers resilient over time, supporting longer, more confident use well into the years ahead.

Price and Availability

Pre-order for Galaxy S26 series starts from February 25 across leading online and mainline retailers. Consumers can also pre-order Galaxy S26 series on Samsung Live at www.samsung.com/in/live-offers/ starting today. The Galaxy S26 series features a unified design language across all models, with shared colour options: Cobalt Violet, White, Black and Sky Blue, alongside the Samsung.com exclusive Pink Gold and Silver Shadow.

For more information about the Galaxy S26 series, please visit: Samsung.com

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