Samsung India Opens First All-Women Powered Mobile Store; Launches WiSE – a Platform for Personal & Career Development of Women Employees

Share open/close
URL copied.

Store in Ahmedabad underlines Samsung’s commitment to creating an inclusive workforce and empowering women across its operations in the country

Women employees at this store are trained extensively not only on Galaxy devices but also in key operational areas like customer service, finance, sales & consumer safety


Samsung India is celebrating International Women’s Day by opening the first all-women powered mobile store. The store, located in the heart of the city of Ahmedabad, is a celebration of the power of the Indian woman, and is a first of several initiatives the company plans to take in bolstering Samsung’s mission to foster diversity and ensure meaningful opportunities for all.


The Samsung SmartCafe located at Vijay Cross Road, in Navrangpura area of Ahmedabad will offer consumers Samsung’s unmatched retail experience. Consumers can experience and purchase Samsung’s entire range of mobile devices including the latest flagships Galaxy S22 series of smartphones, Galaxy Tab S8 series, Galaxy Buds2 and Galaxy Watch4.


The store will be fully managed by women employees – from the Store manager to Samsung Experience Consultants, who help consumers make informed choices about buying Galaxy devices, to the Galaxy Consultant extending device support.


Women employees at this first-of-its-kind mobile store are trained extensively not only on Galaxy devices but also in key operational functions such as customer service, sales, financial management, stock planning and most importantly consumer safety protocols.


Mr. Ken Kang, President & CEO, Samsung Southwest Asia, said, “We are very excited to set up the first all-women mobile store and are confident about the new possibilities and milestones this incredible team is set to achieve, in keeping with our values of people, excellence and co-prosperity. We are committed to growing the number of women in our workforce and nurturing the next generation of women leaders across the company.”


Samsung, which has been serving Indian consumers for over 25 years now, delighting them with its range of most innovative products and services, has one of the largest retail footprints in the country. This initiative is a part of its vision of #PoweringDigitalIndia.


Women are integral contributors to Samsung’s growth as an organization. By creating new opportunities for women employees, Samsung is providing a platform for them pave their own path to a brighter future.


On International Women’s Day, Samsung has also set up an Employee Resource Group (ERG) called WiSE (Women in Samsung Electronics), which will provide support and help to women employees in personal and career development.


Corporate > Citizenship

Press Resources > Press Release

For any issues related to customer service, please go to for assistance.
For media inquiries, please contact

Check out the latest stories about Samsung

Learn More