Samsung India’s Service Vans and Samsung Technical School Campaign Films Win Awards in Korea

Two of Samsung India’s heartwarming campaign films won accolades at the Korea Advertising Awards and the Korean CSR Film Festival that were held recently.

The popular television and digital campaign showcasing Samsung India’s initiative of taking customer service to the doorsteps of consumers in the hinterlands of India using its Customer Service Vans won the Special International Advertisement Award—the IAA President Award—at the prestigious Korea Advertising Awards.

Samsung India’s flagship CSR program, Samsung Technical School, won an award from the Minister of Trade, industry & Energy in the Korea CSR Film Festival, which is hosted by Korea Social Responsibility Institute (KOSRI).

Both these campaigns have been much appreciated in India and across the world.

Samsung India’s service campaign ‘We’ll Take Care of You, Wherever You Are’ showcases the journey of a young Samsung engineer on his way to provide services in a remote village in India, highlighting Samsung’s vision of creating long-lasting relationships with its consumers through timely service.

In February this year, the Samsung Service campaign film became the fastest among advertising videos on YouTube in India to cross 100 million views. It was also the highest-viewed advertising video in the Consumer Electronics and Smartphones category worldwide and the highest-viewed advertising video on YouTube across all categories in India. This is a testimony of consumer love and trust in brand Samsung.

In October 2016, Samsung , India’s most trusted brand in the mobile and consumer durables categories, strengthened its commitment to provide quality customer service in both urban and rural India by augmenting its service network with 535 service vans.

With this, Samsung India’s service network has grown to over 3,000 from 2,000 service points earlier, extending its reach to customers in over 6,000 talukas across the country. Samsung now has the largest service network in the mobile and consumer durables categories in India. These vans have travelled over 1 million kilometres across the country so far and have helped in bringing down the overall time taken for attending customer complaints in rural areas significantly.

The Samsung Technical School campaign (#SapneHueBade), on the other hand, went on to be viewed by over 80 million, over 24 million of them women, the highest for any advertising video on YouTube in India.

The digital campaign film, aimed at highlighting women empowerment, is based on the real life of Seema Nagar, a young girl from a small village near Jaipur, who defied odds to become a Samsung technician. She has now become a household name. The film depicts her trials and tribulations before she entered Samsung Technical School. Following her training at Samsung Technical School, Jaipur, Ms. Nagar took up a job at Samsung Service Center in the same city.

She recently got a government job with the same institute she got her technical education from and is now busy teaching students, inspiring them to dream big.

Samsung Technical School initiative was started in 2013 in collaboration with the Ministry of Micro, Small and Medium Enterprises (MSME) and Departments of Technical Education in different states such as Rajasthan, Kerala, Bihar, Delhi and West Bengal. Today, 22 Samsung Technical School have so far trained over 2,000 youth and made them job-ready across different technical trades.  Through this initiative, Samsung aims to support the government’s vision to make India a global manufacturing hub by addressing the need for talented manpower with practical know-how and relevant industry experience.

In its recent campaigns, Samsung has been connecting with consumers through the warmth of the brand. It has launched several heart-warming campaigns such as the Samsung Smart Class campaign, the Samsung Technical School campaign, the Customer Service Vans campaign as well as the recent Samsung Safe India campaign that encourages people to use their mobile phones responsibly.