Samsung Kicks-off Season Two of its Campus Program ‘Samsung E.D.G.E.’
The second season of Samsung India’s corporate-academia program Samsung E.D.G.E. has arrived. After a successful inaugural edition last year, when close to 900 students took part, the Samsung E.D.G.E. program has become bigger this year.
The program that offers the country’s brightest students an opportunity to get a head-start in their careers will now reach out to 19 top campuses in the country. It is inviting participation of students from diverse program domains such as B Tech and MBA, Masters of Design and Masters of Social Work from top engineering colleges, B-schools and other institutes.
This year, students studying social work have also been included and are expected to bring to the program their fresh perspective and ideas around corporate social responsibility and sustainability.
Samsung E.D.G.E brings together top talent from campuses across India to ideate and showcase their business acumen on a national stage. The platform is focussed to give students an opportunity to interact with the leadership team at Samsung, work on real-world business problems and come up with unique solutions. The winning team will be awarded a cash prize of INR 3 lakh along with a potential opportunity to work with Samsung.
“Samsung E.D.G.E. is an approach towards honing new age leadership competencies among students and instilling a spirit of innovation in business leaders of tomorrow. After last year’s success, the scope of this program has been expanded and we look forward to interacting and engaging with a bigger talent pool this year,” said Mr. BK Lee, Director, Human Resources, Samsung Southwest Asia.
In the maiden season of Samsung E.D.G.E., a three-member team from the Indian Institute of Technology (IIT), Madras, called ‘Monimakers’, bagged the first prize for their solution on ‘Leadership Strategy in Digital Payments’. As part of the internship program, two members from the team underwent training at the Samsung R&D Institute India-Bangalore while a third member got an opportunity to work with the Samsung Pay team at the Samsung India headquarters in Gurugram.
Read about the internship experience of a student from the winning IIT-M team at Samsung India.
The Samsung E.D.G.E. program consists of three rounds. In the Campus Round, team members will come together, ideate and put up an executive case summary. Post evaluation, two teams per campus will be shortlisted for the Zonal Round in which all the teams will closely work on the case study and will submit and present their unique solutions. The final 10 teams will battle it out in the National Round after which the three winning teams will be announced.
For more details on the program, please visit: http://www.samsung.com/in/microsite/edge-program/
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