Samsung launches 4G smartphones, Galaxy J5 and Galaxy J7
Expands largest 4G portfolio with smartphones designed for multi-play gaming
July 16, 2015: Samsung Electronics India today announced the launch of two new 4G enabled smartphones in the J Series – Galaxy J5 and Galaxy J7, making 4G experience more accessible and enjoyable for Indian consumers while expanding its LTE smartphone portfolio to 10.
The new smartphones from Samsung are a combination of powerful technology, innovative features and superior consumer offerings, reiterating the Company’s commitment to develop innovative products based on deep consumer insights.
Samsung has also decided to launch the devices online and has tied up exclusively with Flipkart, India’s largest online retailer. The Galaxy J5 is priced at INR 11,999 and the Galaxy J7 at INR 14,999. Both models can be pre booked on Flipkart from July 16 to July 22.
Asim Warsi, Vice President, Marketing, IT & Mobile at Samsung India, said, “Samsung is committed to lead the 4G revolution by providing new user experiences and latest technology. With consumers embracing the 4G revolution, we are looking at expanding our product offerings. The launch of Galaxy J5 and Galaxy J7 aims to give consumers options in the mid-range price segment. With optimal features and great value proposition for our consumers, the new devices will offer an uncompromised smartphone experience, at very competitive prices.”
Ankit Nagori, Chief Business Officer – Flipkart said, “Samsung is known for introducing smartphones with cutting-age technology and unique designs in India. We are thrilled to introduce the new J series smartphones exclusively on our platform. Dedicated towards providing world class products, we are positive that this range of products will offer our customers the ultimate 4G experience at a great value.”
Samsung has optimised the Galaxy J5 and Galaxy J7 for a superior 4G experience. In anticipation of a change to a mobile-first experience and a shift from downloading to streaming content, Samsung has ensured both models have powerful specifications to make the most of 4G networks with speeds up to 150 Mbps. Galaxy J5 and Galaxy J7 also feature 5″ and 5.5″ HD Super AMOLED displays and the proprietary Sound Alive technology that provide a holistic and immersive entertainment experience. In addition, these new smart phones include popular features exclusive to Galaxy devices, such as Ultra-Power Saving Mode, Easy Mode and usage in 14 regional languages.
Enhanced Consumer Experience
Based on Samsung’s internal research, 87% of mid-segment Smartphone users in India in the age group of 18 – 25 years engage in mobile gaming. Samsung has developed a unique multi-player gaming proposition to provide a more engaging entertainment platform. The company has partnered with Gameloft, a leading publisher of games for mobile, to provide an exclusive offer for mobile gaming enthusiasts. Users of the Galaxy J5 and Galaxy J7 will get free in-game credits of up to INR 3,200 for prominent titles like Asphalt 8 and Modern Combat 5 among others. With 4G network capabilities, gamers will also be able to enjoy a better multiplayer experience on their smartphones. Samsung has ensured that Galaxy J5 and Galaxy J7 deliver superior multi-player gaming performance by powering them with 64-bit Quad-Core and Octa-Core processors respectively along with 1.5 GB of RAM.
Razor Sharp Images
With the launch of Galaxy J5 and Galaxy J7, Samsung has also redefined the selfie experience for consumers with a powerful 5 MP front camera coupled with a front facing flash for great selfies in any lighting condition. The smartphones are equipped with a 13 MP AF primary camera to provide imaging capabilities that are powerful enough to fulfil every shutterbugs needs.
The slim and light Galaxy J5 and Galaxy J7 smartphones come with a user-friendly design philosophy to enable users with a comfortable grip while operating or playing a game on the phone. With a slim design, the Galaxy J5 measures up to 7.9 mm, whereas the Galaxy J7 measures a discreet 7.5 mm. Both the Galaxy J5 and Galaxy J7 come with anti-smudge anodised CMF coating, which gives the devices a premium and stylish feel. The models will be available in white and black colour options.
Price & Availability
Samsung Galaxy J5 and Galaxy J7 will be exclusively available through our online retail partner Flipkart. Galaxy J5 will be priced at INR 11,999 and Galaxy J7 will be priced at INR 14,999. Both models can be pre booked from 16th July to 23rd July. Consumers can also opt for Samsung flip covers worth INR 999 at INR 199 only for a limited time period.
Samsung has also partnered with Airtel to provide an introductory offer for 4G users which will include double data offer. Customers will also get unlimited music download worth INR 594 through Wynk Music app for a period of 6 months.
Ajai Puri, Director-Market Operations, Bharti Airtel (India and South Asia), said: “Device ecosystem is a critical prerequisite for 4G proliferation. We have a longstanding relationship with Samsung and together offer unmatched Internet capabilities on our superior 4G network using Samsung’s cutting-edge devices. Extending this further, we are happy to introduce irresistible data offers on the J5 & J7, which will enable a greater experience of Airtel 4G on its HD sAMOLED screens. We invite mobile consumers to experience the power of 4G on these devices.”
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com
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