Samsung Launches New Online Exclusive Range of The Frame And Smart 7-in-1 TV, with EMIs starting at INR 999

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The Frame and 32 inch (80 cm) Smart 7-in-1 TV will be sold exclusively on Flipkart and Samsung Shop; 40 inch (100 cm) Smart 7-in-1 TV will be available on Amazon, Samsung Shop


Samsung, India’s largest consumer electronics and mobile phone brand, today announced its new online exclusive range of TVs – The Frame and Smart 7-in-1 TV. A revolutionary lifestyle TV – The Frame – offers a perfect balance of technology, functionality and aesthetics. The new Samsung Smart 7-in-1 TVs have been designed for young millennials and consumers of online content, available in 32 inch and 40 inch variants.


The Frame (55 inch, 138 cm) will be exclusively available on Flipkart and Samsung’s official online store Samsung Shop, at a no cost EMI of INR 4,999, starting August 12, 2019. The 32 inch (80 cm) Samsung Smart 7-in-1 TV is available on Flipkart and Samsung’s official online store Samsung Shop at an easy no cost EMI of INR 999 while the 40 inch (100 cm) Samsung Smart 7-in-1 TV will go live on Amazon and Samsung Shop in the fourth week of August.


The Frame offers superior picture quality with QLED technology and transforms the TV into a picture frame that can show 1,000+ artworks from around the world. The QLED technology enables beautiful colors, exceptional contrasts and impeccable details with 100% color volume. The Frame also has in-built motion and brightness sensors. When it is not being used as a TV, The Frame moves into Art Mode and displays digital pieces of art to turn an everyday living space into an art gallery. Just like how a framed picture looks different depending on the time of day, The Frame adjusts the screen brightness based on the ambient.


The new online exclusive Samsung Smart 7-in-1 range of TVs are equipped with seven ultra-smart innovations. They come with a Content Guide that shows and recommends content and pre-built video-on-demand apps such as Netflix, Prime Video and Zee5. It also comes with features such as Personal Computer, Music System, Home Cloud, Live Cast and Screen Mirroring. Along with the revolutionary smart features, the Smart 7-in-1 TV has unmatched picture quality with superior colors, stunning details and contrast levels, elevating your home entertainment experience to a whole new level.


Price and Offers

The Frame (55 inch, 138 cm) is priced at INR 1,19,999 with an easy no cost EMI of INR 4,999 on Flipkart.

The 32 inch (80 cm) Smart 7-in-1 TV is priced at INR 22,500 and is available on Flipkart at an attractive no cost EMI of INR 999. The 40 inch variant will be priced at INR 33,900 when it is launched in the fourth week of August.


The Frame: Lifestyle TV



Art Mode: The Frame gives meaning to TV even when it’s switched off. When you are not watching TV, instead of it being a black screen, you can use it as a picture frame that displays artwork and photos just like they would be on paper, film or canvas.

Art Store: Through the Art Store, you can transform your TV into a picture frame that shows 1,000+ artworks from around the world. Users can get access to a growing library of artwork from world renowned institutions by selecting pieces individually or signing up for a membership to get unlimited access.

See the world in QLED: Watch details come to life with beautiful colors, exceptional contrasts and impeccable details. The Frame delivers on the promise with 100% color volume that shows realistic colors no matter how bright or dark the scene gets. The Frame comes with Samsung’s Quantum Dot technology and HDR 10+ that brings all pictures to life, showing everything the director wanted us to see.

Intelligent sensors: The Frame also comes with motion and brightness sensors. When you’re nearby, the motion sensor detects your presence and turns the TV display into artwork, so you can enjoy your favorite art while you’re there. When you leave, it turns off to save energy. By detecting ambient light, the brightness sensor automatically balances the screen’s brightness and color tone for a natural illumination. So whether it’s day or night, you can see your art how it was meant to be seen.

Voice Assistants: You can talk to The Frame. The Frame works with Bixby and Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.

Smart Home: The Frame can connect wirelessly with a wide range of smart devices and make them work together with the SmartThings App and One Remote Control. With AirPlay 2 also built in, you can stream or share content from Apple devices to The Frame effortlessly.


Smart 7-in-1 TV: Seven unique features in one TV



Personal Computer: The new online Smart 7-in-1 TV allows one to transform the television to one’s own personal computer. It enables consumers to create documents or work from the cloud such as creating official presentations. Users can remotely access their laptop or personal computer from any location over internet. The Smart 7-in-1 TV is secured by multi-layered Knox for unmatched security and provides seamless access to Microsoft Office 365 services over cloud.

Music System: The new Samsung Smart 7-in-1 TV provides a comprehensive visual experience by turning into a virtual music system, allowing consumers to choose from a library of skins with different color options.

Home Cloud: Samsung Smart 7-in-1 TV transforms into a virtual cloud to automatically store one’s favorite moments. The pictures and videos of smartphone are transferred automatically and wirelessly without an internet connection on to the USB drive connected to the TV which is password protected.

Live Cast: This feature allows the consumer to seamlessly stream live moments from any remote location on to their Smart 7-in-1 TV over internet via smartphone and enables the consumers to smoothly share a live stream with anyone having access to the user’s Smart 7-in-1 TV.

Screen Mirroring: This feature allows the smartphone and Smart TV to work in harmony elevating the overall user experience. The user can play music and videos from their phone onto their Smart 7-in-1 TV without internet to maximize their entertainment.

Content Guide: Content Guide is an advanced program guide that helps users find content to fit their tastes. Content Guide not only shows you popular shows and content, it recommends content.

Netflix, Prime Video & Zee5 Supported: Users can enjoy the best online streaming content on a big screen through pre-build video on-demand apps such as Netflix, Prime Video and Zee5. With 100K+ titles and 1 lakh+ hours of international and national content in 10+ local languages, the consumer can get immersed in a world of entertainment never seen before.

Press Resources > Press Release

Products > TV & Audio


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