Corporate > Others
Press Resources > Press Release
Samsung-owned HARMAN Announces Priyanka Chopra as its Global Brand Ambassador
Bollywood actress Priyanka Chopra is the new global brand ambassador for Samsung-owned Harman International’s JBL and Harman Kardon audio brands.
Ms. Chopra joins a diverse roster of Harman brand ambassadors who come from the world of music, sports and entertainment, including American multi-platinum performing artist Demi Lovato; prolific musician, producer and humanitarian Quincy Jones; Indian music mogul Dr. A. R. Rahman; world-renowned pianist, educator and philanthropist Lang Lang; 2015-16 NBA Most Valuable Player Stephen Curry; NBA All-Star and musician Damian Lillard; and soccer star Jerome Boateng, among others.
In 2017, Harman became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
As Harman’s brand ambassador, Ms. Chopra will participate in a series of marketing initiatives including social media and brand awareness events for JBL and Harman Kardon. As ambassador of these brands, Chopra will walk the red carpet at the Clive Davis Pre-GRAMMY Gala Salute to industry Icons with other luminaries as part GRAMMY celebrations.
Harman is the official sound of the GRAMMYs and a recipient of three technical awards for its JBL, AKG and Lexicon brands.
“Priyanka Chopra is the epitome of a barrier-breaking performer, bringing her iconic style and grace to everything that she does, from her award-winning entertainment career to her philanthropic work, and reaching fans all over the world,” said Mr. Ralph Santana, Chief Marketing Officer of HARMAN. “She is a force to be reckoned with and we look forward to working with her to develop innovative and engaging collaborations for our audio brands that are truly unique and first of their kind.”
HARMAN’s ambassador team reflects the brand’s continued emphasis on forging unique and integrated partnerships that reach deeply into culture.
“Music brings the world together. It defies boarders, colors and norms, often bridging cultures, genders, and generations,” said Priyanka Chopra. “Songs often become symbols of moments throughout our lives, encouraging, inspiring, empowering, and at times, healing us. I’ve long admired the sophistication of Harman Kardon and vibrant energy of JBL, and am honored to be collaborating with such iconic brands.”