Samsung Redefines TV Picture & Design With the Launch of QLED TVs in India

Samsung Electronics today launched its flagship premium line-up of QLED TVs in India and showcased its innovative TV, The Frame, redefining the future of home entertainment with cutting-edge TV technology and style.

The ‘TV of Light’, a name given to Samsung QLED TV for its delivery of optimal brightness levels and stunning visual experience, is ushering in a new era for televisions and transforming the living room of tomorrow with its focus on the lifestyle TV concept. With this, India’s number one TV brand will further consolidate its leadership in the market.

QLED TVs come with four global first innovations. They achieve 100% Colour Volume, the HDR 2000 functionality brings out hidden details, an Invisible Connection keeps your living room clutter free and One Remote Control offers an intuitive experience. Along with these, the No Gap Wall-mount and the optional easel-like Studio Stand light up the aesthetics of your home. Fusing a slim, sleek and premium metal body with a nearly bezel-less display, QLED TVs set the tone for exceptional sophistication.

Samsung also showcased its newest innovation – The Frame. Instead of fading to black like a conventional TV, The Frame’s display transforms into a work of art, letting users select from a collection of more than 100 art pieces in 10 different categories, including landscape, architecture, wildlife, action, drawing and more. Paired with numerous options for art layouts and colours, as well as customizable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space.

Mr. HC Hong, President and CEO, Samsung Southwest Asia, said, “Samsung’s QLED TVs are ushering in a new era for televisions, with innovations that are ahead of their time. These televisions reflect our global ambition. Samsung has been the world’s biggest television brand for the last 11 consecutive years. We are also India’s top television brand for the last decade and the most trusted brand in the consumer electronics category.”

Mr. HC Hong, President and CEO, Samsung Southwest Asia and Mr. Rajeev Bhutani, Vice President, Consumer Electronics Business, Samsung India at the launch of QLED TV

“QLED TV, powered by Samsung’s quantum dot technology, provides true-to-life images that no other TV can match. It empowers you to think about the television in a new way, bringing art and entertainment into new parts of your home. The QLED TV is as beautiful when turned off as it is when it’s on and will help us grow the demand for premium TVs as well as our market share in India even further,” said Mr. Rajeev Bhutani, Vice President, Consumer Electronics Business, Samsung India.

The QLED TVs have been designed with the consumer in mind and focus on addressing three key consumer pain points through solutions known as Q Picture, Q Style and Q Smart.

Q Picture: Turns Light into Perfect Colour

The newly-announced QLED TV takes quantum dot technology to the next level with advancements in light efficiency, stability and a wider colour spectrum. With new metal alloy quantum dots, the QLED TV addresses all major aspects of picture quality, including colour volume, brightness, bold contrast and viewing angle. QLED TV can express accurate colour and achieves a 100% colour volume – the highest in the market today, earning accreditation from Verband Deutscher Elektrotechniker (VDE), one of Europe’s largest technical-scientific associations.

QLED TV’s advanced HDR 2000 functionality allows users to see every hidden detail as it was meant to be seen, with no loss or distortion of colour. In addition, QLED TVs rich, deep black levels and bold contrast provide a consistent viewing experience regardless of a room’s lighting.

Q Style: Design Your Space

This year, Samsung introduced new design elements that can fit into any home regardless of the interior aesthetics or setup. The all-new Invisible Connection cable helps manage unsightly cords and clutter with a refined, single cord system. Consumers can now design their space with a single optical cable that brings all devices together, reclaiming the living room space once occupied by set-top boxes and external devices.

Samsung has also introduced the No Gap wall-mount which brings the TV flush against the wall, closer than ever before. For those who do not wish to mount their TVs onto the wall, there is also a range of Samsung TV stands. Consumers can use the stylish metal stand that accompanies the TV or buy the Studio Stand that is designed like an easel and is an ideal accompaniment for any artist-inspired living space.

Q Smart: Control Devices and Content with One Remote Control

Samsung is focused on the continued evolution of its much lauded Smart TV offering, giving people the simple, unified user experience they want for all their entertainment content. With the Samsung One Remote, consumers can control most connected TV devices with just one remote control. The enhanced Samsung One Remote now supports more devices and offers voice control capabilities across more Smart TV features.

In addition, Samsung’s latest Smart View App allows users to seamlessly share content from their smartphones to the TV. Users can enjoy a more personalized experience with the new ‘Smart Hub’ interface on the ‘Smart View’ app, The Smart View app supports both Android and iOS mobile devices.

QLED TVs will be launched in three series, Q9, Q8 and Q7, in 55 inches (138 cm), 65 inches (163 cm), 75 inches (189 cm) and 88 inches (223 cm), starting May 2017. QLED TVs will be priced between INR 3,14,900 and INR 24,99,900 in India.

Consumers can pre-book their QLED TVs between May 2 and May 21 to avail the special pre-book offer of a free Samsung Galaxy S8+ (Gold). For more details on the pre-book offer, consumers can visit: www.samsung.com/in/microsite/qledtv/