Samsung Strengthens Premium Presence with its New Experience Store in New Delhi’s South Extension II

The new experience store aims to deliver immersive technology experiences in the heart of South Extension, an upscale shopping district in the Capital

Spanning around 3,400 sq. ft., the high-street store stands as the largest Samsung Experience Store in South Delhi

Exclusive launch offers include the Galaxy Fit3 at INR 1,499 and Paytm first membership with rewards worth ₹1,00,000 with select Galaxy device purchases

Samsung, India’s leading consumer electronics brand, has inaugurated a premium experience store at South Extension (Part II), which is the largest in South Delhi.

This flagship store, located at one of the Capital’s most high-end shopping districts, is designed to provide a unique experience, combining cutting-edge technology with personalized services tailored to meet the diverse needs of tech enthusiasts and everyday consumers.

Covering an expansive area of around 3,400 sq. ft., the Samsung Experience Store will help consumers explore dedicated zones featuring the latest in smartphones, tablets, laptops, audio devices, and the innovative SmartThings ecosystem. Here, customers can see firsthand how Samsung’s connected devices can transform everyday life into smarter, more convenient experiences.

As New Delhi’s fourth premium experience store after Vasant Kunj, Connaught Place and Saket, this store will be a one-stop solution for consumer needs around sales, innovative products and customer service. Samsung has exciting offers for this launch, including the Galaxy Fit3 available for just ₹1,499, and Paytm first membership with rewards worth ₹1,00,000 with select Galaxy device purchases.

“With the launch of our Samsung Experience Store at South Extension (Part II), we are excited to build on the tremendous success of our stores in Vasant Kunj, Connaught Place and Saket. Each of these stores has become a favourite destination for consumers, providing them with immersive technology experiences and exceptional customer service. Our new flagship store, spanning 3,400 sq. ft., is poised to elevate this experience even further by offering innovative zones where customers can interact with the latest Samsung products and explore our SmartThings ecosystem. We are committed to enriching the lives of our customers through technology, and we look forward to building deeper connections with them through these stores,” said Sumit Walia, Vice President, D2C Business, Samsung India.

The store will also provide a seamless omnichannel shopping experience that will help customers browse over 1,200 Samsung products through the Samsung Store+ platform. This innovative solution enables shoppers to access product information in-store and have items delivered directly to their homes.

In addition to immersive product displays, the store will feature the ‘Learn @ Samsung’ initiative, offering a variety of workshops designed to empower consumers, especially millennials and Gen Z with knowledge and skills in using technology effectively. By focusing on local culture and interests, these workshops aim to create a meaningful connection between Samsung and the community.

Moreover, customers can benefit from Samsung Care+ plans for enhanced support of their Galaxy devices. The store is fully equipped to provide after-sales service, including convenient booking for home service calls, reinforcing Samsung’s stringent commitment to customer satisfaction.