Samsung to Launch India’s First Five-Star Direct Cool Single Door Refrigerator Lineup Based on 2020 Energy Ratings

New refrigerator lineup has been uniquely designed for extra space and comes with H-Bar chrome handle design. It will also have Samsung’s next generation base stand drawer

Samsung, India’s biggest and most trusted consumer electronics brand, today launched India’s first five-star Direct Cool Single Door Refrigerator lineup based on new 2020 Star Ratings. The new five-star refrigerator lineup, which will be available from January 1, 2020, delivers higher efficiency and reduced running costs.

Samsung’s new five-star Direct Cool Single Door Refrigerator lineup has been uniquely designed for extra space and comes in gross capacity of 198 liters with H-Bar chrome handle design. It will also have Samsung’s next generation base stand drawer that provides additional storage for non-perishable vegetables. Poised to break away from the clutter and deliver on aesthetics, the new refrigerator comes in new floral designs with next generation crown door design.

The new lineup comes with 10-year warranty on the compressor and digital inverter technology with stabilizer free operations. A solution to long power cuts, the model comes equipped with digital inverter technology allowing the refrigerator to run on a home inverter with reduced power consumption. The refrigerator can also be connected to solar power, contributing to energy conservation, in line with the government’s efforts to promote solar power.

“With the latest BEE norms coming into effect, we expect consumer focus to further shift towards energy efficient products. We are launching India’s first five-star Direct Cool Single Door Refrigerator 198 liter lineup based on the new 2020 Star Ratings. The new refrigerators also come equipped with ‘Make for India’ features to address the needs of Indian consumers. At Samsung, we listen to our customers and develop meaningful innovations that make their lives better,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Design

Under the ‘Make for India’ initiative, Samsung has provided a unique base stand drawer that acts as an additional storage unit in the refrigerator. In addition, refrigerators in this lineup will have higher capacity compared to conventional models and a new set of design patterns – Paradise Bloom, New Camellia, Wave and Mystic Overlay, which add to the aesthetic value of the product. The new lineup will also sport the next-Gen crown design along with the H-bar Chrome handle, a first for the Indian market.

Technology

Equipped with an advanced compressor utilizing the digital inverter technology and solar power compatibility, the latest lineup comes with Samsung’s DNA of innovation. The new refrigerators adhere to the latest BEE guidelines and regulations, increasing cost saving potential for consumers.

Price and Availability

Samsung’s new five-star Direct Cool Single Door Refrigerator lineup will be available across all retail channels and on Samsung Shop from January 15, 2020 and will start from a price of INR 17,990, bringing in a combination of features and energy efficiency.