Samsung Touches Hearts with its #YouMakeItHappen Campaign; Shares Inspirational Stories of Partners from Across the Country

Inspiring…incredible… heroic…resilient! These are just some of the words that come to our mind when we think of our retail partners.

An ode to our partners, the digital communications campaign #YouMakeItHappen video beautifully captures the journey of our partners and how Samsung has stood by them throughout.

Our partners have worked relentlessly to make Samsung a household brand in the country over the last 26 years. It is a testimony to the unwavering bond of trust and respect that we mutually share.

Here is the first video of the series where they share their tales in their own words.

Through this campaign, Samsung thanks its 33,000+ consumer durable partners for contributing to all the love that the brand has received and helping it become a preferred choice among consumers across the country.

The video beautifully highlights the grit, determination and passion of some of Samsung’s partners and how it stood by them in their time of need. Be it supporting a woman entrepreneur in Shimla to run her own store after losing her husband in 2015 or giving wings to the entrepreneurial dreams of an office boy in Pune to open his own retail chain with 11 stores, the video beautifully shows many such stories of trust and love that Samsung has enjoyed throughout its 26 years in the country.

Highlighting their unique stories, the video traces the journey of the retail partners and how they have achieved their dreams with Samsung. The campaign beautifully takes the viewer on an emotional and visually enticing journey through the difficult terrains of Mizoram, the crowded streets of Mumbai, the beautiful lanes of Jaipur, the mountain landscape of Shimla and a major educational hub of Pune.  It showcases how the brand and its partners have stood by each other over the years to enable consumers across the country to experience cutting-edge, futuristic technologies.

“#YouMakeItHappen is a tribute to our heroes – our partners. Through this ongoing initiative, we aim to bring forth some heartening stories of their passion, hard-work, belief, and courage. Our partners play a crucial role in transforming our vision of Powering Digital India into reality by ensuring our innovative products reach even the remotest areas of the country and offer utmost convenience to our consumers,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

The video keeps one intrigued till the end as these partners narrate their unique experiences and talk about how they take pride in being associated with Samsung for so many years. Samsung through the video has recognized all its partners for helping the brand cater to the evolving needs of the consumers and transform their lives with innovative products that add unparalleled convenience and value.