Samsung Witnesses Strong Sales of Large Screen QLED 8K, QLED, and UHD TVs This Festive Season
•QLED TV sales were 3X of 2018 festive season, sales of UHD TV and Smart TV doubled
•Sold record number of lifestyle TV, The Frame QLED TV
Samsung, India’s largest and most trusted consumer electronics and smartphone brand, saw robust sales of its premium televisions this festival season, as consumers upsized to larger screen TVs, and upgraded their lifestyles with new QLED technology and superior designs. Samsung is an undisputed leader in the TV category for last 13 years both in India and globally.
During the festive season, consumers look to upgrade to newer products and advanced technology for their living spaces. This Diwali, sales of QLED TVs for Samsung grew three times over the festive season in 2018 while sales of its Ultra High Definition (UHD) TVs doubled over last festive season. In the festive period, Samsung saw overall Smart TV sales also double over last year and it sold a record number of its lifestyle TV, The Frame QLED TV.
With Samsung launching premium televisions such as the QLED, The Frame and the recently introduced QLED 8K, consumers are upsizing to larger screens across the country, including in smaller towns. Consumers in cities such as Vijayawada, Vishakhapatnam, Hubli, Jodhpur, Agra, Jabalpur, Nagpur, Raipur, Ludhiana, Dehradun, Jalandhar, Cochin, Coimbatore, Baroda, Ranchi, Tirupati, Asansol, Madurai and Kolhapur, among others are upsizing to larger screen TVs, which can be seen in the rising demand for Samsung’s QLED TVs in these cities.
“At Samsung, we are always pushing the boundaries to provide meaningful customer centric innovations. Samsung has driven the trend of premiumization in India by offering premium technology products along with unique consumer promotions and easy finance schemes on our range of premium TVs and has seen a strong demand for its premium TV this festive season,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.
This festive season, Samsung offered consumers purchasing select Samsung products such as QLED TVs, 4K UHD TVs up to 25% instant discount. Consumer could also avail up to 15% additional cashback with Axis Bank, HDFC Bank, RBL Bank and ICICI Bank debit and credit cards. Consumers who bought select models of Samsung QLED TVs got assured gifts such as Galaxy S10 smartphone worth INR 61,900 and Galaxy A50 worth INR 21,490. With the purchase of select 4K UHD TVs, consumers got complimentary gifts such as Galaxy M30 worth INR 17,990 and Google Home Mini worth INR 4,999. Additionally, Samsung offered attractive zero down payment EMIs for as low as INR 990 per month for Smart TVs.
Samsung has announced special offers for the upcoming festival of Gurpurab and special package offers for the approaching wedding season.
To celebrate the 550th Prakash Purav of Guru Nanak Devji, consumers purchasing select models of Samsung TVs will get assured gifts such as Galaxy S10 smartphone worth INR 61,900, Amazon Echo Dot worth INR 4,999 and Home Theater worth up to INR 21,900, till November 30, 2019.
For the upcoming wedding season, Samsung is offering bundled ‘Vivah Utsav’ deals on its consumer durables – TVs, Refrigerators, Washing Machines, Smart Ovens and Air Conditioners – ranging from INR 34,990 to INR 1,49,900. With these bundled offers, consumers can avail easy finance offers such as zero down payment and easy EMIs.
Samsung’s Premium TV Line-up:
Samsung QLED TV
Samsung QLED TV breaks new ground for premium TVs and home entertainment, delivering beautiful design that is supported with the most advanced picture quality. Powered by HDR10+ technology that optimizes the TV’s brightness levels and delivers brighter and deeper colors, to deliver the visual experience intended by creators. The technology also features Direct Full Array Elite for enhanced contrast and precise picture quality.
The QLED TV features an Ambient Mode which turns the TV into a piece of art, building on the Ambient Mode’s ability to blend in with the home interior, the TV can be hung on the wall with a No Gap Wall-Mount, intelligently embedded in the back of the TV so that it blends in seamlessly. It also allows the users to take voice control one step further with the new Bixby feature on One Remote Control allowing connections to all connected devices without additional connectors or complicated setups.
Samsung had also launched the 8K QLED line of televisions earlier this years. A must-have for all luxury homes, Samsung QLED 8K TV comes with Real 8K Resolution, 8K AI Upscaling, Quantum Processor 8K, and Quantum HDR – all created to provide a stunning 8K experience.
Samsung QLED 8K TVs, which will be available in four sizes – 98-inch (247 cm), 82-inch (207 cm), 75-inch (189 cm) and 65-inch (163 cm) – come with 33 million pixels, four times the resolution of 4K UHD TVs and 16 times that of a Full HD TV, allowing consumers to immerse themselves into the display. These 33 million pixels provide sharper resolution giving a feeling of realness and presence with exceptionally true-to-life picture quality.
The Frame QLED TV
The Frame QLED TV gives meaning to TV even when it’s switched off. When you are not watching TV, instead of it being a black screen, you can use it as a picture frame that displays artwork and photos just like they would be on paper, film or canvas. It even hangs like a real Frame. With no gap wall-mount, it looks gorgeous from all sides and fits perfectly in your space.
4K UHD Televisions
Samsung’s 4K UHD TVs offers distinctive features through integration, consumption and interaction of TV in the everyday lives of its consumers. Driven by PurColor technology, Samsung UHD TVs are aimed to deliver superior colours with unmatched sharpness and contrast levels. With a host of features such as Live Cast, Tune Station, Screen Mirroring, Lag Free Gaming, Real 4K resolution and 60+ Titles. These TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.