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Seema Nagar is a Star, Her Story Breaks Record on YouTube
Seema Nagar, the young girl from a small village near Jaipur, who defied odds to become a Samsung technician has become a household name. Samsung India’s digital campaign film, based on the real life of Ms. Nagar, has caught the public imagination, with the film being viewed by over 80 million people on YouTube in just four weeks.
Samsung India’s campaign #SapneHueBade, aimed at highlighting women empowerment, has been viewed by a record 24 million women, the highest for any advertising video on YouTube in India. It is also the fastest growing among women viewers in India.
The digital film depicts the trials and tribulations that Ms. Nagar had to undergo before she entered Samsung Technical School. It inspires women to dream big.
Following her training at Samsung Technical School, Jaipur, Ms. Nagar took up a job at Samsung Service Center in the same city. She is now on her path to realize her dream of opening a service center in her village.