That’s why Samsung will soon unveil a new layer of privacy to shield your phone from shoulder surfing wherever you go. You’ll have the space to check your messages or enter a password on public transit without thinking twice about who might be watching.

Flexible Protection Built Over Years

Not everyone needs the same level of privacy. This new layer gives you the choice to decide what works best for you. You can customize it to raise your guard with specific apps, or when entering access details for more private areas of your phone. With multiple settings for adjusting visibility, you can limit what others can see based on the level of privacy protection you need.

You can also choose to protect specific parts of your experience, such as notification pop-ups. It’s a tailored approach that you can fine-tune or switch off entirely, rather than a blanket one.

It took over five years of engineering, testing and refining to get here. We studied how people use their phones, what they consider private, and how security should feel in everyday life. The result is a fusion of hardware and software expertly calibrated to protect you without getting in your way.

A New Standard for Mobile Privacy

This is the latest in a series of Galaxy innovations designed to keep you safe. There is no privacy without strong security. For more than a decade, Samsung Knox has established layers of protection for Galaxy devices, from dedicated security hardware like Knox Vault to ecosystem defenses such as Knox Matrix. This latest safeguard builds on that commitment to security, introducing privacy at a pixel level.

This is privacy you can see and security you can feel — and it’s coming to Galaxy very soon.

Samsung is addressing both in two key ways: by designing Galaxy AI experiences with built-in safeguards that protect user data from the ground up, and by applying AI to strengthen mobile security and privacy protections. While both approaches are essential, building AI that handles data responsibly remains the most urgent priority.

Transparency and choice are the principles driving this work. That’s where Galaxy’s intuitive, easy-to-use privacy settings come in, helping you understand what data is used in AI processing, how it’s handled, and how you can control it. These protections empower you to make your own rules for your mobile experience — and to stay safe while you do.

Advanced Settings for Advanced AI

This freedom of choice comes into play for Galaxy AI experiences. With AI increasingly becoming a part of what we do, it’s only natural to want more control over how your personal data is used in relation to it. Enter Galaxy AI privacy safeguards: a set of policies and protections that go above and beyond to make sure you’re informed and protected when leveraging Galaxy AI.

One of the ways we champion user control is through our powerful suite of AI tools that can operate on-device, keeping your data securely in your hands. Whether you’re using communication tools like Live Translate and Interpreter to break down language barriers, or editing tools like Audio Eraser¹ to stretch the limits of creativity, inputs are kept within the confines of your phone. These features offer a safe, responsive mobile experience that runs directly on your device, right at your fingertips — working alongside Galaxy AI’s privacy protections to give you greater visibility and control over your data.

Since launching Galaxy AI, our vision has been driven by a commitment to openness and user choice. That’s why we chose a hybrid approach, introducing a powerful combination of on-device and cloud-based AI. This ensures seamless usability and allows users to benefit from the full power of AI for even the most complex tasks. Advanced features such as Generative Edit² offer on-device capabilities and also tap into cloud-based AI as needed for more processing-intensive edits. With Galaxy, all AI experiences are designed with your privacy in mind — even those that utilize remote servers. No matter what feature or what settings you choose, personal data is never stored long-term or used for AI training — whether processed on-device or on the cloud. Plus, with Advanced Intelligence settings,³ managing your privacy is as simple as tapping a button. You can even choose how your personal information is processed, including the option to disable online processing for AI features.

Privacy is the foundation of Galaxy AI, and thanks to our growing list of on-device AI features alongside powerful settings options, so is user control.

Intuitive Controls for Enhanced Visibility

In addition to AI-powered features, it’s critical that selecting privacy settings be easy and intuitive, no matter which mobile experience you choose. Galaxy’s Security and Privacy dashboard enables ultimate control over your data, including who sees it and how it is used, with a fool-proof interface. You can do it all — from viewing and updating app permissions, controls and data-sharing functions, to identifying which data could be at risk through intuitive safety status icons. With Permission Usage, you can even keep track of which apps may have recently accessed your data. This level of behind-the-curtain visibility across settings is unique to Galaxy, making it easier than ever to see how all Galaxy experiences are secured and built to function according to your preferences.

Another cornerstone of Galaxy privacy settings is Auto Blocker, a key feature that empowers you to secure your mobile devices without sacrificing usability. Auto Blocker protects your device by checking for malware and other security threats, while blocking malicious activity. It prevents unauthorized app installations, blocks commands and updates via USB, and mitigates zero click attacks with Message Guard.

For those looking for an even stronger line of defense against today’s cyber threats, Maximum Restrictions⁴ offers an additional suite of device protections. These added measures offer an extra layer of user control, giving you the choice to block 2G service and prevent data from being intercepted when connected to unsafe networks. They also prevent unintended automatic reconnection to certain Wi-Fi networks that may be less secure.

With Samsung Knox protection and privacy settings that are easy to understand, you hold the power to decide how your data is handled — whether shared or kept completely on-device. Looking ahead, Samsung will further advance AI-powered security technologies to make privacy protections smarter, more adaptive and even more seamless. And as AI continues to evolve, Samsung remains committed to building secure experiences rooted in transparency and choice — now and in the future.

¹ Results may vary per video depending on sounds present in the video. Samsung Account login is required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source and the condition of the video. Accuracy of results is not guaranteed.
² Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image was generated by AI. The accuracy and reliability of the generated output is not guaranteed.
³ Availability may vary by device model, OS and/or market.
⁴ Maximum Restrictions prevents automatic, unintended reconnection to less secure networks, which may include Open, Opportunistic Wireless Encryption (OWE) or Wired Equivalent Privacy (WEP). This protects users from device traffic that may be exposed or intercepted.

Intuitive, context-aware Galaxy AI features bring these personalized experiences to life, transforming your smartphone from a tool to a smart companion that anticipates your needs and offers suggestions designed to make your life more productive, creative and connected.

To deliver a fully personalized experience, your device naturally needs access to certain data. This is what allows AI to understand you and tailor its responses in ways that are genuinely helpful and suited to your lifestyle. To ensure your personal data is safeguarded in this era of AI, we’re constantly innovating data protection on your device, so that nothing falls into the wrong hands.

Personalization Made Possible With the Personal Data Engine

Samsung Electronics’ Personal Data Engine (PDE)¹ is a key component of safely delivering these highly personal experiences. First introduced with the Galaxy S25 series, the PDE is the powerhouse behind some of Galaxy’s most life-changing AI experiences yet. It works silently behind the scenes to learn from your habits and preferences, resulting in a truly personalized, unique experience.

Whether it’s Now Brief² guiding you through your day with curated updates or simply finding that one perfect photo in your Gallery with natural language input, Galaxy AI makes every AI-powered action feel seamless. And because the PDE safely processes your data on-device, you can enjoy all the benefits of deeply customized AI — without compromising privacy.

Powerful Advancements With Knox Enhanced Encrypted Protection

To further strengthen the security of Galaxy AI experiences, Samsung developed Knox Enhanced Encrypted Protection (KEEP)³ — a powerful new layer of on-device security that protects your most sensitive data without interrupting your experience. First developed for the PDE, KEEP now also safeguards other Galaxy AI features like Smart Suggestions, Now Brief, Samsung Moments and more, running quietly in the background to ensure that each supported app is kept secure.

Think of your phone like a house. Each app has its own room — separate, but all under the same roof. Then there’s Secure Folder,⁴ which works like a fully detached guesthouse with its own key, set apart from the main home. It’s great for keeping certain things extra private, especially when you want complete isolation from the rest of your device. But as AI features like the PDE start handling more sensitive tasks in real time, there’s a growing need for security that’s just as strong, yet more connected to your everyday experience.

That’s where KEEP comes in. Imagine turning part of the house into a private suite — still under the same roof, but with its own secure entrance that only you can use. It’s more private than a regular room, but not completely separate like the guesthouse. KEEP works the same way: it creates a secure, dedicated space for individual apps — like the PDE — so it can safely handle your data without sending it anywhere or getting in the way of how you use your phone.

As our mobile experiences become more intelligent, KEEP ensures your most personal data stays safe by design. Together with tools like Secure Folder, it reinforces Samsung’s multi-layered approach to data protection — giving both users and services the right type of security for different privacy needs.

With Galaxy AI becoming more personal, features like the Personal Data Engine and Knox Enhanced Encrypted Protection are setting a new standard for mobile intelligence — where personalization and privacy go hand in hand. As these experiences grow smarter and more attuned to your needs, you can rest assured that your most sensitive information will stay safe on your device, exactly where it belongs.

¹ The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.
² Now Brief feature requires a Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection.
³ Available on Galaxy smartphones and tablets with One UI 8 or later.
⁴ Secure Folder offers users a separate and protected area of their phone or tablet to store sensitive apps and data. It allows users to set up separate profiles which can duplicate your apps. Users can customize the Secure Folder app and set up their own lock type, including PIN, pattern, password and fingerprint. For enhanced security, Secure Folder users are also provided with an option to hide and encrypt the Secure Folder, which helps keep data safe from advanced cybersecurity threats. While hidden, the apps will stop working to keep your data safe. Once the Secure Folder is opened again, the encryption will be deactivated, and the apps will resume normal operation.

Next-Generation Mobile Security for AI Personalization

Samsung is introducing Knox Enhanced Encrypted Protection (KEEP),¹ a new architecture designed to safeguard the next generation of personalized, AI-powered features, as its latest innovation in mobile security. KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information and nothing more.

Supporting Galaxy’s Personal Data Engine (PDE),² KEEP helps secure a user’s deeply personal insights — such as routines and preferences — that enable features like Now Brief and Smart Gallery search. These insights stay entirely on-device, protected by KEEP and further secured by Knox Vault, Samsung’s tamper-resistant hardware security environment. The result is a seamless foundation for Galaxy AI that delivers personalized intelligence while keeping data tightly contained and under the user’s control.

KEEP’s system-level structure allows it to scale across Galaxy AI innovations. In addition to PDE, it now protects Now Brief, Smart Suggestions and other on-device features that rely on user-specific inputs — enabling more advanced AI experiences without compromising privacy. With KEEP, Samsung is redefining how mobile devices safeguard data in the background to elevate privacy from a setting to an embedded design principle.

Smarter, More Connected Threat Response With Knox Matrix

As AI becomes more integrated across the ecosystem, Samsung is advancing protections that offer not just stronger security, but greater transparency and control for users, with Knox Matrix leading the way. Through One UI 8, Samsung is evolving Knox Matrix to deliver more proactive and user-friendly protection for connected Galaxy devices. When a device is flagged for serious risk — such as system manipulation or identity forgery — it is designed to automatically sign out of the Samsung Account, cutting off access to cloud-connected services to prevent threats from spreading.³

Users are notified across their connected Galaxy devices and guided to the ‘Security status of your devices’ page, where they can review the issue and take action. Even devices without the latest security status updates trigger a yellow-level warning, helping users respond before vulnerabilities grow.

Together, these updates make Samsung Galaxy’s ecosystem-level protection more dynamic, intuitive and visible, empowering users to maintain trust across all their devices with more confidence and clarity.

Secure Wi-Fi Strengthened With Quantum-Resistant Encryption

In continuation of its commitment to quantum-safe security, Samsung is bringing post-quantum cryptography to Secure Wi-Fi,⁴ extending the trusted approach first introduced on the Galaxy S25 series through Post-Quantum Enhanced Data Protection (EDP). Secure Wi-Fi is now being upgraded with a new cryptographic framework⁵ designed to strengthen network protection against emerging threats, particularly those anticipated in the era of quantum computing. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.

Quantum computing, once fully realized, could undermine many of today’s data protection methods. By integrating post-quantum cryptography, Secure Wi-Fi is built to withstand future attacks that capture encrypted data with the intent to break it once quantum technology matures — a tactic known as “harvest now, decrypt later.” This upgrade fortifies the secure tunnel between Galaxy devices and Samsung servers, reinforcing the integrity of data transmissions in high-risk environments like public Wi-Fi.

In addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced privacy features:

• Auto Protect: Automatically activates in public places like cafés, airports or hotels, securing Wi-Fi connections without requiring user action.
• Enhanced Privacy Protection (EPP): Encrypts internet traffic and routes it through multiple layers, combining packet encryption and relay to anonymize device information and help prevent tracking.
• Protection Activity: Provides visibility into protection history by showing which apps and networks were secured and how much data was encrypted over time.

A Trusted Platform With Built-In Safeguards

In addition to its latest innovations, Samsung continues to strengthen the core protections that underpin the Galaxy experience. These features reflect a multi-layered security approach that protects across hardware and software, while giving users greater visibility and control:

• Knox Vault secures sensitive credentials such as passwords, PINs and biometrics in a physically isolated environment, helping to keep them protected even if the main operating system is compromised.
• Auto Blocker helps provide defense by default, blocking unauthorized app installs, restricting command-based attacks and mitigating risks from potential zero-click threats.
• Advanced Intelligence Settings gives users the option to turn off online data processing for AI features, so personal information can stay on-device, fully under their control.
• Enhanced Theft Protection helps protect personal data even in high-risk situations such as robbery, using safeguards like Identity Check and Security Delay to prevent unauthorized access.

This latest set of updates reinforces Samsung’s long-standing commitment to mobile security that evolves with innovation. It strengthens on-device privacy for personalized AI with KEEP, expands transparency and user control through Knox Matrix, and introduces quantum-resistant protection to Secure Wi-Fi for a more future-ready Galaxy experience. As new security challenges emerge, Samsung remains focused on delivering safeguards that are built in, always on and ready for what’s next.

¹ Available on Galaxy smartphones and tablets with One UI 8 or later.
² The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.
³ Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.
⁴ Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments.
⁵ This upgrade applies a post-quantum cryptographic algorithm certified under NIST FIPS 203 (ML-KEM). Availability may vary by market, model and OS version.

Galaxy AI is built to understand what you need before you even ask, whether that’s suggesting a change in your routine or pulling up just the right information at the right time.

This level of personalization can be incredibly helpful, but the more your phone knows, the more there is to protect. So, what’s keeping all that personal data secure?

Samsung believes there is no privacy without strong security. That’s why every Galaxy device is protected from the chip up by a multi-layered approach, which includes on-device personalization, user-controlled cloud processing, and ecosystem-wide protection through Samsung Knox Matrix.

At the core of this system is Samsung Knox Vault, the company’s hardware-based solution for safeguarding your most sensitive information.

Secured at the Hardware Level

Most mobile devices rely solely on software to protect sensitive data. Galaxy devices go further.

Knox Vault is a hardware-level security solution that creates a physical barrier between your most private information and everything else. It works like a locked room inside your phone, with its own processor and memory to encrypt sensitive data, with Knox Vault securing the keys. It pairs a secure processor with dedicated memory, isolating your passwords, PINs, biometrics, as well as financial information and cryptographic keys. These are the kinds of details you don’t want anyone else to access, and Knox Vault is built to make sure they stay private. You don’t need to activate or manage it, as it’s always on, working silently in the background, keeping your data safe while you get on with your day.

This is particularly crucial in the age of AI as user concerns are expanding from traditional cybersecurity threats, like viruses and malware, to worries over leaking personal data, such as conversations with your AI assistant. And as AI becomes part of more everyday tasks, the types of data that need protection are also expanding.

For example, metadata from your most personal photos not only details the resolution and file format but also shows the exact location where the image was taken. This personal metadata is more than just files — it’s information that is deeply connected to your daily life. And in the era of AI, these types of data used to provide personalized suggestions needs to be kept private.

Knox Vault helps mitigate these growing concerns by safely storing personal information in a secure, hardware-isolated environment designed to block both physical tampering and remote attacks, ensuring your data can’t be accessed without approval.

Personalized AI, Protected at the Core

Knox Vault not only provides protection for today’s threats, it also ensures your privacy as mobile experiences continue to evolve.

As Galaxy AI becomes more useful, it also becomes more personal, learning how you use your device and adapting to your needs. And because these highly tailored AI experiences rely on deeply personal data, Knox Vault plays a crucial role in keeping that information private and secured.

Galaxy AI ensures privacy by processing tasks directly on-device where possible, keeping data in your hands and off online servers. For example, Audio Eraser, removes background noise from videos or voice recordings without the need for any cloud-based processing — so your personal information stays private. Call Transcript operates in the same way, keeping your calls organized while ensuring personal conversations stay private by remaining on-device.

Knox Vault ensures your data is protected, confidential, and secure. Building on its role in Galaxy AI as the trusted foundation for security and privacy, Knox Vault will expand across Samsung’s growing AI ecosystem as AI becomes more deeply integrated into the user experience.

Knox Vault is more than a security feature, it’s Galaxy’s promise that no matter how advanced your devices become, or how much AI evolves, your privacy is secured.

[1] Results may vary per video depending on sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[2] Call Transcript feature requires Samsung Account login. Call recording may not be supported in some countries. Currently available on pre-installed Samsung phones and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.

Knox Matrix Unlocks Ultimate Transparency

Knox Matrix is Samsung’s vision for the future, enhancing protection through multi-layered, intelligent threat monitoring between connected Samsung devices. One UI 7 sets the foundation for the next frontier of security.

• Knox Matrix monitors devices through Trust Chain, a secure private blockchain — and the new Knox Matrix dashboard introduces an easier way to maintain transparent security across a connected device ecosystem. With One UI 7, it’s more intuitive than ever to check the security status of multiple Samsung smart devices, including Galaxy mobile devices, TVs and home appliances, at a glance. When all connected devices are up to date and no risks are detected, they will show as ‘green,’ or secure. Users can also see if a device is at risk, and the dashboard will prompt an actionable recommendation to mitigate the threat.
• A new recovery method for Enhanced Data Protection adds ease and convenience to the process of retrieving data stored on Samsung Cloud. Enhanced Data Protection keeps connected devices synchronized and secure, also ensuring that if access to a trusted device is lost, users have a backup plan to prevent the loss of their data. With One UI 7, users can now transfer recovered, private data to a new device by verifying the lock screen factor — whether pin, pattern or password — of their previous device.
• As part of Knox Matrix’s Credential Sync, Samsung has developed new ways to manage and secure identities and credentials for today’s hyperconnected world in the form of passkeys.² With One UI 7, users can now create and use passkeys to log into their Samsung Account. As digital authentication credentials, passkeys enable a faster, easier way to securely log in to apps, devices and websites — so users can safely sign into their TVs, AI Family Hub refrigerator and more, simply by using the fingerprint sensor on their smartphones.

Maximum Restrictions Boost User Control

Maximum Restrictions establishes a powerful line of defense against today’s cyber threats. One UI 7 further enhances user choice with new features designed to protect those who may need additional safeguards. Maximum Restrictions has been updated with added controls for network connections so users can enjoy the peace of mind that comes from boosted protection without losing access to key device functionalities. Thanks to the added controls, users have the choice to block 2G service and prevent data from being intercepted when connected to potentially unsafe networks. Users can also prevent unintended automatic reconnection to certain Wi-Fi networks³ that may be less secure, ensuring data remains private while still having the option to connect manually if desired.

This update enhances Maximum Restrictions’ existing suite of protections for Samsung Messages and Samsung Gallery, which allows users to remove location data in shared photos, prevent automatic attachment downloads and block hyperlinks, previews and shared albums.

More Security Settings Bring Added Device Protection

One UI 7 introduces even more ways users can adjust security settings to best suit the ways in which they use their device. Users can choose to block USB connections to prevent any other access through the USB port while the device is locked, except for battery charging.

To protect against malicious apps that come from sideloading, One UI 7’s new Safe Install system works alongside Auto Blocker to send a warning when a user attempts to download from an unauthorized source, alerting them of security risks and preventing unintentional sideloading on Galaxy devices worldwide.⁴

Theft Protection Enhances Data Privacy

One UI 7 introduces new features available only on Galaxy devices to the Android suite of theft protection solutions, enhancing the safeguards in place to ensure personal data remains secure even when devices are lost or stolen. In addition to Theft Detection Lock,⁵ Offline Device Lock and Remote Lock, Galaxy users can now leverage additional security measures in Identity Check, an opt-in feature designed for when a device’s PIN becomes compromised. If suspicious activity is detected, users can rest assured that these Galaxy-exclusive protections will kick in.

• When in an unfamiliar location, biometric authentication will be required to make any changes to important security settings that could put personal information at risk.
• As an added safeguard, a one-hour security delay will prevent unauthorized users from making any immediate changes to the device.

One UI 7 is the next step in Samsung’s commitment to privacy on AI, introducing advanced security features to ensure complete protection in the era of AI. The official One UI 7 release will commence with upcoming Galaxy S series devices, featuring additional AI capabilities including enhanced, hardware-dependent on-device AI functions, starting from the first quarter of 2025. In line with Samsung’s commitment to extend its OS upgrade policy, the update will gradually roll out to other Galaxy devices.

The One UI 7 beta program will be first available for Galaxy S24 series devices in Germany, India, Korea, Poland, the U.K. and the U.S., from December 5. Galaxy S24 series users can apply to join the beta program via Samsung Members.

¹ Availability, features and specifications provided in this article are subject to change and may vary by market and/or model. Screen image simulated for illustrative purposes. Actual UX/UI may vary.
² Timing of availability may vary by region, network provider and/or model.
³ Maximum Restrictions prevents automatic, unintended reconnection to less secure networks, which may include Open, Opportunistic Wireless Encryption (OWE) or Wired Equivalent Privacy (WEP). This protects users from device traffic that may be interrupted.
⁴ Availability and timing will vary by market, OS version and/or model.
⁵ Timing of availability may vary by region, network provider and/or model.

It can be hard to know the right way to do this. For example, you might have concerns around the security of third-party messaging platforms. Or you might be worried that your private information and data could be lost or compromised in the event of a server attack or the loss of your phone. When connecting to another device, you might also worry about who can see your data, and how to keep it secure.

At Samsung, we’ve thought of all this and made it our mission to keep you protected so you can safely and comfortably share your data with whomever you choose.

Private Sharing With Quick Share

Ever been in a situation like this? You want to share pictures of your newborn baby or a video from your recent holiday, but don’t want to risk them somehow ending up online or visible to anyone other than those you intended.

Samsung Galaxy has a built-in solution to this problem: Quick Share’s Private Sharing, a privacy-preserving file-sharing function that lets you share your data with peace of mind.

With Private Sharing, you and you alone own the data. You can ensure that only the designated recipients can open the files you send — no one else. You can also set permissions and expiration dates for the data, so it’s only viewable for a limited amount of time. Furthermore, you can give read-only access without the ability to re-share, revoke the data access whenever you like, restrict screenshotting and see when the recipient received and opened the file.

Private Sharing makes it safe and easy to share your content, and you can share up to 20 files at once with a total size of up to 200MB.¹ And of course, all your files are securely and fully encrypted when shared, courtesy of blockchain-based encryption technology.

To use Private Sharing, select the file you want to send and tap the Share icon. Tap Quick Share, followed by the three dots for more options in the top right corner. Then select Turn on Private Sharing. Once the message has been sent, you can check what you’ve sent and change the expiration date or revoke sharing permissions.

▲ Select file > Quick Share > Three dots (more options) > Turn on Private sharing

No more worries about misfiring a private photo or file, or having your information fall into the wrong hands. With Quick Share’s Private Sharing, you’re in control of your data and whom you choose to share it with, with visibility into file share status every step of the way.

Enhanced Data Protection With End-to-End Encryption

Here’s a moment that would make anyone panic. You receive a notification that something’s gone wrong with a website you visited, and the server where your sensitive account details are stored has been compromised.

No one wants their data leaked. But with Galaxy’s Enhanced Data Protection, you can be confident that your data remains secure in the Samsung Cloud.

Starting with the Galaxy S24, Enhanced Data Protection offers additional protection for Galaxy devices when you sync or back up your data with Samsung Cloud.² This feature mitigates data loss via end-to-end encryption (E2EE), which ensures data can only be encrypted or decrypted on your device and cannot be seen by anyone but you. In other words, you can connect to other devices while staying secure, and your data will be kept safe even if a server is compromised or account details are stolen.

When you activate Enhanced Data Protection, you’ll be prompted to write down a recovery code to help prevent the loss of your data in the event you lose your device.

To use Enhanced Data Protection, open the Samsung Cloud app, tap the three dots for more options, choose Settings and then Enhanced Data Protection. From here, you can choose to encrypt backup or synced data. Alternatively, you can open your device Settings and go to Security and Privacy to find this feature.

▲ Samsung Cloud > Three dots (more options) > Settings > Enhanced data protection 

End-to-end encrypted data is only accessible on devices using the Enhanced Data Protection feature, and cannot be accessed by anyone else, including Samsung.

We know that our users want to be able to enjoy their lives safely with the knowledge that their devices and data are protected. Galaxy enables you to do just that — so you can safely go out there knowing we have your back.

¹ Private Sharing is supported between Galaxy devices with Android OS 10 (Q OS) or later & One UI 2.1 or later. A maximum of 20 files and 200MB can be transferred at one time. Shareable file types include images (.jpg, .jpeg, .png, .gif, .bmp, .webp, .heic, .dng), videos (.webm, .mp4, .3gp, .3g2, .mkv), audio (.mp3, .wav, .ogg, .m4a) and documents (.txt, .pdf).
² Enhanced Data Protection availability and support may vary by device model and OS.

Our powerful Galaxy security solutions provide multiple ways to protect you from these cybersecurity threats by securing your device and helping control your privacy. Auto Blocker and Message Guard are two of these safeguards.

Auto Blocker

Auto Blocker is all about choice — providing an opt-in package of additional security measures so that you are completely in control to choose whether you want to explore the customizations enabled by Galaxy’s ecosystem. Auto Blocker will protect your Galaxy device and personal data by preventing app installations from unauthorized sources. The feature will also check for malware and other cybersecurity threats, immediately blocking any malicious activity that could come as a result.

One example of Auto Blocker in action is the prevention of what many people call sideloading, or downloading apps from unverified sources. There are numerous benefits to intentional sideloading, such as added customizations to your phone. But if you do not typically sideload, potential attacks that can come in the form of social engineering fraud like voice phishing — in which threat actors trick you over the phone and talk you into installing malicious software.

The extra level of protection that Auto Blocker provides also stops harmful commands from entering your physical USB port — which could come in handy when charging your phone through an outlet at a public space like an airport.

Turning on Auto Blocker is a quick and simple process that takes less than a minute. Open Settings, go to Security and Privacy, then tap Auto Blocker and select On.

▲ Settings > Security and privacy > Auto Blocker

Message Guard

Cybersecurity threats come in many forms, and each year they become even more sophisticated. One threat that is becoming increasingly common is the zero-click attack, which exploits vulnerabilities in your device software. This can take place any time an image is received and does not require any action whatsoever on the user’s part.

For instance, your phone receives an image and vibrates gently in your pocket or on your bedside table before going still. You haven’t touched your phone or facilitated any input, but someone may already be reading your messages, browsing your gallery or copying your bank details.

Samsung’s Message Guard will neutralize any potential threats that might be hiding in the image before it has a chance to do any harm by effectively trapping the file in an isolated space on your device. While the image is put into quarantine, Samsung Message Guard checks the file bit by bit — processing it in a controlled environment to prevent infection to the rest of your device.

Message Guard works with a range of popular messaging apps that you probably already use, from Google and Samsung apps to Messenger, Telegram and WhatsApp. You don’t need to worry about initiating the process either since Message Guard runs silently and effectively 24/7 in the background without needing to be activated in any way.

▲ Settings > Security and privacy > Auto Blocker > Messaging app protection

Although there is no doubt that cybersecurity threats will continue to evolve and become increasingly common, Samsung’s priority is to always keep you safe because privacy can only be assured with strong security. However you choose to live your life, Galaxy is there — watching your back and ensuring you stay in control.

Security Updates for Longer

While it’s important to have robust security features, it is also crucial to keep them up to date so you are protected against the latest threats. That’s why Samsung is providing up to seven years of security updates and seven years of operating system upgrades, starting with the Galaxy S24 series.¹ This is the longest period of software support currently available for mobile devices, allowing users to keep their phones safely and more reliably for longer.

▲ Settings > Security and privacy > Updates > Security update

¹ Availability and timing of Android OS upgrades and security updates may vary by device model and market.

But while technology changes, your right to privacy doesn’t. New developments mean new ways of data being processed. At Samsung, we think you should have the full picture when it comes to your personal information. We believe transparency, choice and control must be at the core of the mobile experience.

In this highly digitized world, your security and privacy are more important than ever, so it’s only right that our users have full control over their devices. That’s why we focus on providing solutions that allow you to have complete controllability and total empowerment over how your data is used.

Security & Privacy Dashboard

This belief is the cornerstone of our Security & Privacy Dashboard. The Dashboard enables you to have complete control over your data, including who sees it and how it gets used. In one simple and easy-to-use interface, you can view, create and update your app permissions, controls and data-sharing features — effectively enabling you to call the shots on your data and customize your experience, your way.

The Dashboard also allows you to see any data that may be at risk, intuitively showing you the safety status of security items.

▲ Settings > Security and privacy

From there, you can quickly and easily change your settings to manage potential dangers at the touch of a button. Items are ordered in priority of the functions that could have the most significant impact on your online safety — such as lock screen, account security, lost device protection via Find My Mobile, app security and updates. These are instantly accessible at the top, with intuitive red, yellow or green alerts showing any problems at a glance and providing clear indicators of any security issues.

Of course, we also do the work for you. Apps can continue tracking data for months, even when they are not in use — but Galaxy devices proactively remove permissions from apps that have not been used in a while, which can then be reinstated if you choose in the Dashboard.

You can do this through Permission Manager and Permission Usage. Permission Manager easily shows you which apps can access your data — whether it’s your location, camera or microphone and in which context (for example, if it’s only when using the app). Permission Usage provides an easy way for you to see your recently used permissions — specifically, which apps have used a certain permission in the last 24 hours or seven days. And, to make things even easier, we also provide instant action prompts through the Dashboard to help make data decisions more intuitive and transparent.

It’s simple to access your Security & Privacy Dashboard. Just go to Settings and Security & Privacy, where you can review and adjust permissions as you see fit.

You can also play with features to further enhance your device’s privacy, such as the Clipboard Access toggle. Turning this setting on (by going to Settings, then Privacy and looking for the toggle “Alert when clipboard accessed”) means that any time an app pastes something from your clipboard, you’ll get a notification. No more hidden activity.

It’s never been easier to see and understand your data privacy with Galaxy. We put the control in your hands.

Find My Mobile / Samsung Find

It’s one of life’s inevitabilities — at some point, we all misplace our phones. But with Find My Mobile and Samsung Find, you no longer need to worry about your device’s personal information getting into the wrong hands.

Once Find My Mobile is enabled, Samsung Find allows you to locate, lock and even erase your device’s data to create an access lockdown. You can find your device even if it’s not connected to a mobile network, as long as it’s turned on. And through Samsung Find, it’s not only your Galaxy phone you can hunt down — but also your Galaxy Buds, tablets, watches and other devices.

The additional options available make it easier than ever to find your devices. Users can invite family members in the Samsung Find app to view the location or activate ringing noises to help track down shared devices. To give yourself the best chance of locating lost devices with Samsung Find, you can extend the battery life by remotely turning on power saving mode.

▲ Settings > Security and privacy > Lost device protection

With Galaxy, you’re empowered to stay in complete control of your device — even when it’s not physically with you.

Advanced Intelligence Settings

As an industry-leading global manufacturer, Samsung is focused on enhancing the device experience through dedicated AI features while prioritizing privacy in the era of AI. Many of our Galaxy AI features use on-device data processing which means sensitive information stays with you and you alone. For those features that do require processing in the cloud or external servers, we make sure your data is protected with strict policies.

In a world of AI-enhanced experiences, we know that not everyone wants to use cloud-based AI. For some, keeping data on-device is a priority. So, while innovation is important to us, we believe it’s just as, if not more important that we continue to empower our users with the choice over their own experience.

That choice is yours with our Advanced Intelligence settings.¹ Built into our Galaxy AI-supported devices, these settings let you decide how much you allow your data to enhance AI experiences and whether you want to allow online processing for full AI functionality.

To access the settings, open Settings and select Advanced features, then Advanced intelligence. Here, you’ll see the option to “Process data only on device.”

▲ Settings > Advanced features > Advanced intelligence

We’re still just as committed to providing our users with transparency, choice and control over their devices in this epic new world. It’s all up to you, and it’s never been easier to see and understand what happens to your data at all times.

Your privacy, secured with Galaxy.

¹ Availability may vary by device model, OS and/or market.

With Pin App and Maintenance Mode, you don’t have to worry about anyone snooping around. You get to decide what people can and can’t see, no matter who’s got their hands on your device. It’s like having a personal bouncer for your phone.

Pin App:

There’s a feeling you get when you hand over your phone to show somebody some pictures. It could be your holiday snaps, or just something funny you saved. But then they accidentally open another app and now they see a photo or message, or anything else you didn’t intend to show them. It’s a horrifying moment, but Pin App can stop that from happening again.

Think of Pin App like a personal bouncer for your apps, stopping people from getting into where they’re not welcome. Instead, it keeps them exactly where they’re supposed to be — in the app you’ve pinned — and nowhere else.

Pin App also acts as a Do Not Disturb sign, preventing awkward pop-up notifications that risk showing sensitive information when all you wanted to do was to share a funny social media post.

Setting up Pin App is quick and easy. Simply go to your Settings, then into Security and Privacy. Next, scroll down and find More Security Settings, and you can toggle the switch for Pin App on or tap on the text to view more settings. For extra security, you can choose ‘Ask for PIN before unpinning’, so whoever has your phone will need a password to get out of the pinned application.

Then, open the app you want to pin. Tap the Recents button (or swipe up and hold if you’re using swipe gestures) then tap the icon above the app. Select the ‘Pin this app’ option, and that’s it.

▲ Settings > Security and privacy > More security settings > Pin app

Maintenance Mode:

Many of us at some point during the lifecycle of our device, will find ourselves submitting our phone to a third-party repair service for that cracked screen or that damaged charging port. More often than not, we need to send our device away for a period of time to have the repair done which brings its own risks including the ability of third parties to access private information on our devices.

Even the most careful among us can’t avoid accidents. When you send your phone away to get that cracked screen or damaged charging port fixed, you’ve got no idea who can access your data.

This is where Samsung’s Maintenance Mode can be used.¹ It is specifically designed to protect and hide your personal data from being accessed when your device leaves your hands and is sent away for any type of repair.

When you activate Maintenance Mode, you can set up a distinct user profile, ensuring your primary account and data remain private. This mode can be activated either through the device’s Settings, where you tap Device Care before navigating to and tapping Maintenance Mode; or can be activated through the Samsung Members app.

Once Maintenance Mode has been turned on, you can conceal all your personal data including photos, videos, contacts and messages and prevent any unauthorized access. It also ensures that no data is erased by accident from your device, for instance, by a repair service center.² If you do need to send your device away for those repair activities, you can also ensure that those accessing it will only have access to basic device features that enable them to perform the necessary service diagnosis.

▲ Settings > Device care > Maintenance mode

Secure Folder:

Samsung Knox provides layers of security and privacy, not only to protect users but also to give them choice in what they want to secure. For those who want to keep their most personal information separate and safe, there’s Secure Folder.

It’s a container that locks away your data so it cannot be accessed through your phone’s regular storage. It can hold your most private data such as calendar schedules and contact information, as well as notes, photos, videos, files and even apps. You can even encrypt the Secure Folder to keep your apps and data even more locked down until the next time you open the folder.

You can find Secure Folder in your apps. The first time you open it, you’ll have to set your lock type to either a PIN, pattern or password. In addition to these, you can also add fingerprint access — and then you’re good to go. Anything you create within the Secure Folder will be automatically stored here, but you can also move data here any time.

For example, if you want to keep a copy of your driver’s license, you can take a photo of it using the Camera app within Secure Folder, or you can pick a photo in your Gallery, tap the options menu (the three dots) and then select ‘Move to Secure Folder.’

There are a lot of things you can’t control, but when it comes to your privacy, Samsung wants to give you as much control as possible. With Pin App, Maintenance Mode and Secure Folder, you’ve got that extra reassurance against prying eyes.

▲ Settings > Security and privacy > More security settings > Secure Folder

¹ Availability may vary by market and model.
² As a precautionary measure, users are encouraged to back up any personal data before activating Maintenance Mode.