Take Away the Stresses of Modern Life with Samsung’s New Living Appliances – Designed to Make Life More Comfortable

Samsung continues to combine its technical expertise and innovation to bring consumers a new range of products designed to enhance and simplify modern living. Delivering convenience, efficiency and design, they are all designed to deliver a more comfortable home.

Samsung’s dedicated team of lifestyle researchers around the globe closely monitor study and analyze consumer behavior and lifestyles. These invaluable insights lead to the development of appliances with customer usage at the heart, delivering products with real benefits and a premium finish to enhance modern living.

New for 2015:

• A refrigerator with a convertible function which offers the flexibility to change the compartment and store ingredients in the optimal way to preserve freshness and taste
• NEO series of  Digital Inverter split air conditioner designed for higher saving & durability
• ActivWash+ washing machine that eliminates the stresses of laundry
• Samsung Hot Blast technology taking fast cooking to new levels

“Our customers have increasingly busy lives so they look for appliances that simplify life and works efficiently to bring harmony to the home. We pride ourselves on our wealth of our experience and intensive research to refine and improve everyday technology. The result is top of the range products which enhance your everyday lives.  We test our products rigorously to ensure that we are delivering new innovations which save time and deliver optimal results whilst making sure that aesthetically every product we design fits beautifully into your home.” said Mr. Rajeev Bhutani, Director, Sales, Samsung India Electronics.

Samsung Convertible Refrigerator with Digital Inverter Compressor: The World’s First

Samsung’s new Convertible Refrigerator combines innovative storage features with impressive energy-efficient technology to allow you to adapt it effortlessly to your specific lifestyle needs.

The Freezer is easily converted into additional fridge space to provide storage for more food and drink.  The patented Technology is powered by Dual fan & Digital Inverter Technology.

Dual Fan Technology – Twice the advantage

The world’s first– patented Dual Fan Technology allows independent temperature control of the freezer and fridge with two separate fans. This revolutionary technology is built into every Samsung Smart Convertible Refrigerator. The consumer can convert the freezer into a fridge and back into a freezer with ease. The user gets optimum cooling and quick, effective circulation of cool air too.

Convertible Freezer with dual benefit of extra Fridge Space and Energy Savings offer a few salient features as enlisted below

Energy Savings with Smart Convertible
The Smart Convertible Range gives you upto 57% energy savings whenever you convert your Freezer to Fridge, which is 21% more than 4star

88 Litres extra Fridge Space with Smart Convertible
Get spoilt for storage space. No matter how much food one has, there’ll always be extra space to easily fit it in. This also lets the consumer customize the layout as desired to match your lifestyle and needs.

Power Cooling Mode (31% Fast Cooling)
By Pushing “Power Cool” button on the display, the fridge starts cooling inside powerfully and helps reach to the target temperature in a short time.

Power Freeze Mode (31% Fast Ice Making)
By Pushing “Power Freeze” button on the display, the freezer starts cooling inside powerfully and helps to make ice 31% faster than non-power freeze refrigerators.

NEO Series of Digital Inverter Split Air Conditioner:
Samsung bets big on energy saving and durability in new revolutionary line up
Exclusive design and engineering delivers powerful cooling performance coupled with savings
With an increased focus on energy saving through revolutionary Digital Inverter Range and on Durability through Muti Jet Plus Condenser, Samsung unveiled its Digital Inverter Air Conditioner range with an innovative Triangle design and NEO Series. The digital inverter Series (AR7500J, AR5600J and AR5500J) for 2015 is available across 2 ranges and comprises of 11 models engineered to deliver exceptional cooling and comfort with striking body design.

The Digital Inverter Compressor consumes up to 60% less electricity and cools 26% more quickly than conventional air conditioning systems. The series allows the user to select “Single user mode” a technology exclusive to Samsung which minimizes the energy consumption and reduces electricity bill by adjusting the maximum operating capacity of the compressor.

With focus on Durability, Samsung has introduced Multi Jet Plus Condenser with 36% more thickness than previous condensers. The new multi jet plus condenser is more strong and sturdy and cools the refrigerant faster than previous condensers. With the increased thickness the range comes with 5 year warranty on its Multi Jet plus condenser and the same is available on (AR5500J) Neo Series.
In addition to Energy saving and durability, the inverter range offers whole lot of features like:

1. Two-Step Cooling (which automatically adjusts its speed in response to the surrounding temperature),
2. Smart Installation (A self-diagnostic feature ensures installation has been carried out correctly)
3. Virus Doctor and Easy Filter(Ensures clean air by eliminating dust, airborne contaminants& allergens)
4. Triple Protector Plus technology (protection against electrical surges, power overload and corrosion)
5. Installation Kit (Connecting Tubes)

Triangle Inverter (AR7500J, AR5600J series):

With striking triangle body design, this series comes with a 10-year warranty on digital inverter compressor. Its triangular shape allows for a larger inlet port, wider blade and bigger fans while maintaining a compact exterior profile.

The 2015 range comes with inbuilt Voltage protector for Stabiliser Free Operation. This feature protects AC against sudden voltage surge or drop. It also improves the look of your home since one doesn’t need to install a separate stabilizer. The Volt protector covers Voltage range from 148 to 290V and varies from model to model. Triangle Inverter range also facilitates easy installation, quick filter removal and cleaning.

Making a stylish lifestyle statement, the triangle design, offers longer, larger and faster airflow. Its Crystal Gloss design at top end model gives a premium look to the Inverter AC and matches the décor of your room.

The Triangle inverter series comprises of 5 models across AR7500J and AR5600J series.

Neo Inverter(AR5500Jseries): Innovation for India

Continuing the focus on Digital Inverter segment and the preference of Indian consumers towards floral pattern, NEO series is the new introduction and comes out straight from Samsung’s Chennai Plant.

Neo is the first digital Inverter AC range manufactured in India by Samsung and pays close attention to Indian consumers preference towards Saving, Durability and Faster cooling.

The inspiration behind Samsung’s NEO AC is the LILY Pattern. Not only just a beautiful flower (Lily), it’s unique shape and aesthetic appeal makes it stand out. We used this as our muse when we designed our AC to showcase its striking curves and artistic appeal.

Following Samsung’s tradition of making durable and energy saving products, the Neo Series promises 10 year warranty on Digital Inverter Compressor and 5 year warranty on Multi-Jet Plus Condenser. In addition to this it is equipped with Digital temperature display, Installation Kit and various other features like Single User Mode, 2 step cooling etc as mentioned above. The Neo Series comprises of 6 models across Pattern and Non Pattern models

ActivWash+ Washing Machines

Samsung introduced 9KG & 11KG ActivWash+ machines which are designed to save your precious time & make doing laundry easier.

Based on various consumer researches and studies, it has been found out that lots of users do pre-wash or hand-wash before using their automatic washing machine. Doing the laundry in small living spaces can be challenging, but many consumers answered us that they still chose to do pre-wash the heavy stained clothes with their own hands for themselves and their families.

The ActivWash+ has an innovative design which includes a built-in sink and side water-jet system providing a convenient place to pre-treat heavily soiled clothes and handwash delicate items, all at one place – your washing machine. You can simply soak, scrub and drop your wet items into the tub below.

This feature is added without sacrificing any capacity.

Using ActivWash+, not only simplifies the laundry process & makes it convenient, but also helps to prevent user’s physical pains by using it. This is also technically proven that as a result of usage of ActivWash+ the compressive force on lumbar nerve in the body reduces by 31% shear force reduces by 54% & average 43% reduction of muscle tension in comparison to typical hand wash.

Its Magic dispenser™ and Wobble™ technology ensures a perfect wash. With the Magic dispenser™ there is no need to worry about residual detergent on the fabric as it creates a powerful water vortex that dissolves both powder and liquid detergent and disperses it evenly before the wash cycle starts. There is no need to wash twice and you can be confident that fabric is completely clean of detergent making it perfect for those with sensitive skin. Wobble™ technology gently cares for fabrics without compromising washing performance. Pulling knots of clothes from your machine can be tough on you and your clothes. This system washes garments gently to keep them in better condition thanks to its Wobble pulsators which generate a dynamic, multidirectional washing flow that prevents tangles and increases washing power.

Samsung Air Purifiers can be used wherever the threat of air & surface contamination remains like, chambers, kitchen, offices, Bed rooms to name a few.