S for Z – Galaxy S series for every Gen Z personality

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Everyone wants to be the perfect combination of talent, strength, style and success. It’s not easy to be everything all at once, unless you have what it takes. The Galaxy S series has what it takes to get you there – the most advanced camera that lets any amateur photographer capture phenomenal content like a talented pro; long-lasting battery and unprecedented performance that keeps you going strong; stunning display encased in stylish design and colours; and setting new standards for productivity, multitasking, and all-round success.


Reimagining what’s possible with new innovation that supersedes each generation, the Galaxy S series is a favourite of Galaxy fans around the world and an icon of the generations, including Gen Z and Millennials. The latest range in its arsenal, the Galaxy S22 Ultra was named ‘The Best Inventions of 2022’ by TIME and ‘Best Camera Phone Of 2022’ by Forbes, among many feathers in its cap. Expectations are only getting higher among these digital natives, so the Galaxy S series will keep raising the bar. The best is yet to come.



Low lights, camera, action!

(Left) @joshuainstagram; (right) @sachisms


The explosion of Instagram and TikTok has brought out the content creator in every Gen Z and Millennial. But it’s not enough to hit record and upload, as creators are refining their content and looking for more sophisticated equipment. The better the content, the more followers. If digital content is king, then the camera on the Galaxy S22 Ultra is the throne from which it rules. Built to satisfy professional photographers and everyday Instagrammers alike, you can lose the DSLR and hit the night with your phone.


Synergising hardware and software for unparalleled photography and videography, the Galaxy S22 Ultra combines a main 108MP camera and 40MP selfie camera with innovative AI multi-frame processing, optical image stabilisation (OIS) and video digital image stabilisation (VDIS), as well as Auto Frame Rate, resulting in optimal, well-lit pictures and footage, even in dark or low-light conditions. It’s the magic of Samsung’s brightest innovation, Nightography! Download Expert RAW to make any edits you want, and you’ve got yourself a professional’s studio in one handheld device.



Play on, player

(Left) @sachisms; (right) @chanchowhee


With the sheer power packed into the Galaxy S Series devices, it is no wonder it is the instrument of choice for mobile gaming or outdoor enthusiasts. The Galaxy S22 Ultra is powered by its fastest chip, the 4nm processor, and a large 5,000mAh battery for optimised mobile gaming to lead you to victory. You can get on with tackling even the most demanding games like Genshin Impact, Call of Duty Mobile and other popular games, like League of Legends. Or stay out all day without bringing a power bank.


What’s more, you also get a massive 6.8-inch Dynamic AMOLED 2X display with razor sharp 1440p resolution, which can achieve peak brightness of up to 1750 nits. The 120Hz adaptive refresh rate keeps the scroll smooth, adjusting to what’s on screen for an optimised view. Samsung’s new Vision Booster tech ensures excellent clarity even under direct sunlight. Play on, player.



Brainy is the new black


Growing up with technology has made Gen Zs and Millennials more versatile in talent as they can easily learn a new skill or pursue a sea of interests anytime, anywhere with their phones. The multitasker and multipotentialite never misses a single important moment or opportunities in life, whilst juggling all the responsibilities they have. The Galaxy S22 series takes multitasking to heart with innovations like the S Pen and collaborations with ecosystem partners such as Android and Microsoft to deliver PC-like power and user experiences in a slim, sexy form factor that fits in the palm of the hand. Pro-tip: Check out the Split Screen multi-window feature to experience for yourself what this feels like. Who says you can’t hapve it all and more?


Rise up eco-warriors


When it comes to sustainability, Gen Zs and Millennials share a common characteristic – they care deeply about protecting the environment. Incorporating this value through Galaxy for the Planet, a sustainability platform that aims to reduce the environmental footprint and lessen resource depletion from production to disposal of all Galaxy products by 2025. Samsung is integrating recycled ocean-bound plastics into its smartphones, making the Galaxy S22 series one of the most sustainable yet. Just by using the phone, you are playing a part in reducing the amount of plastic waste headed into our oceans, as Samsung has diverted more than 50 tons of discarded fishing nets from ending up in the oceans in 2022 alone.


Like what you see? Find out more about how the iconic Galaxy S series will change your life. Save the date for the upcoming Galaxy Unpacked to get a glimpse of the exciting innovations Samsung has in store to meet your needs.


From now until 2 February, register your interest at www.samsung.com/my/unpacked/ to receive first hand updates on Samsung’s newest innovations and a RM200 Samsung e-voucher[1].


[1]The redemption of RM200 e-voucher is only available to pre-orders of the next Galaxy by registered customers. Limited to one redemption per customer. First come, first served basis and subject to availability. The redemption of RM200 is limited to selected channels only. Terms and conditions apply.

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