Samsung as Southeast Asia’s Top Brand in 2024: A Look into Samsung’s Innovations

Samsung Electronics has recently been honoured as Southeast Asia’s Top Brand for 2024 by Campaign Asia-Pacific, a distinction made possible through the steadfast support and trust of consumers across the region. This accolade underscores Samsung’s ongoing commitment to delivering innovative products that transform everyday experiences.

Evaluated across nine key attributes, including purchase, quality, buying experience, and innovation, Samsung emerged as the top electronics brand in Southeast Asia for 2024 chosen by consumers. Their recommendations highlight Samsung’s diverse range of products—from televisions and soundbars to laundry and vacuum cleaners.

Top-performance AI-powered Smart TV

One of Samsung’s standout product is the Neo QLED 4K QN85D, favoured for its superior features and viewing quality. The AI-powered TV employs Quantum Matrix Technology, powered by massive grid of Quantum Mini LEDs that captures intricate details with precise ultra-fine light control.

The OLED S95D, featuring the NQ4 AI Gen2 Processor[1]—the same powerhouse behind the Neo QLED 4K—boasts an exceptional viewing experience with features like OLED Glare Free for deep blacks without distractions and OLED HDR Pro[2] for enhanced brightness and richer contrast in every pixel.

Complementing the outstanding viewing experience is the standout HW-Q990D soundbar. Equipped with Wireless Dolby Atmos[3], it delivers a fully immersive audio feast to both viewers and listeners. Its Active Voice Amplifier (AVA) adjusts volumes and dialogues to suit noisy environments, ensuring crystal-clear audio clarity.

Innovative Smart Companion for Living

The Bespoke AI SBS Refrigerator with SpaceMax™ Technology increases capacity with thinner[4] walls without compromising insultation, thereby offering more storage space. Its All-Around Cooling technology ensures uniform cooling in every compartment[5], keeping food fresher for longer. Users can monitor and manage their smart refrigerators anytime and anywhere using SmartThings on smartphones.

First introduced at IFA 2023 in Berlin, the Bespoke AI Laundry Combo™ is a pioneering home appliance. The all-in-one combo surpasses the capabilities of standalone washers and dryers, simplifying household chores for working professionals. Featuring a 7” display, with an enjoyable laundry experience utilizing Ecobubble^TM[6] and Heat pump Drying technology for users to manage laundry while eliminating the need to transfer loads between washing and drying.

Lastly, the Bespoke Jet Bot Combo^TM Steam redefines vacuum cleaning within households. Combining strong suction with a high-temperature self-cleaning system to thoroughly clean mops after use and obstacle detection in advance with dToF sensor[7]. The sensor quickly detects objects on its route so that the vacuum does not run over the obstacles and can clean more areas without getting stuck.

This recognition highlights Samsung’s influence and innovation across the Southeast Asia region, setting a high standard for the industry. As the company continues to push boundaries of technology and design, Samsung remains committed to providing consumers with a lineup of high-quality, advanced products and appliances that redefines living experiences.

[1] Viewing experience may vary according to types of content and format. 4K AI upscaling may not apply to PC connection and Game Mode.

[2] The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

[3] Wireless Dolby Atmos requires Wi-Fi, and works with 2022 ~ 2024 Samsung TVs.

[4] Compared to Samsung conventional models without SpaceMax™ technology.

[5] Based on internal testing.

[6] AI Ecobubble’s detection and sensing capabilities are available for AI Wash&Dry and Bedding cycles only, and are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[7] This function may be affected by an object’s size and shape, or the environmental conditions. Based on internal testing compared to the Jet Bot VR8000 model with a conventional LiDAR Sensor. Scans 360° over a distance ranging from 5cm up to 8m.