Samsung Gives Hope with Every Ringgit Spent

Samsung Malaysia Electronics partners with Lazada Malaysia to donate tablets and sports equipments to underprivileged students with every purchase made online

Kuala Lumpur, 18 August 2017 – For online shoppers wishing to make a difference and be involved in a philanthropic campaign, here is your chance as Samsung Malaysia Electronics is teaming up Lazada Malaysia to bring education and sports to underprivileged students around Malaysia. From 19^th to 23^rd August 2017, purchases of RM500 and above on Samsung products within the Samsung Official Store on Lazada will contribute to a pool where Samsung will donate Samsung Tab A tablets to 50 deserving “Tokoh Sukan 2017” winners from 50 selected under-served schools under the Pintar Foundation School programme.

Tokoh Sukan 2017, organised by schools in Malaysia under of the Ministry of Education, is an award to recognize students’ achievements in co-curricular activities, particularly in sports. Criterion of a Tokoh Sukan 2017 is based on the students’ highest achievements for the year – be it at school, district, state, national or international level. With the impending 29^th SEA Games (Kuala Lumpur 2017), Samsung is partnering with Lazada to launch Lazada’s Mega Sports Day Expo to encourage more students to become active in sports.

“Customers who purchase any Samsung products via Samsung’s official online store on Lazada Malaysia during this campaign will be glad to know that they will be helping an underprivileged child to be better-rounded in education and sports. Our goal is to ensure that every student, especially those in under-served communities, obtain the relevant support they deserve in education. We believe these tablets will positively impact the children’s learning especially in today’s digital age,” said Lee Sang Hoon, President of Samsung Malaysia Electronics.

In the spirit of the SEA Games and to build the nation’s drive for sports, Lazada will be donating sports equipments such as badminton sets, table tennis sets, footballs, volleyballs, netballs, hockey sticks and shin guards to the Tokoh Sukan 2017 winners as part of the Mega Sports Day Expo. Additionally, the official SEA Games merchandise store, FM Store will also be contributing SEA Games closing ceremony tickets to the winners.

“Pintar Foundation is doing a commendable job in providing educational support to the underserved communities as well as encouraging these children to be active in sports. Lazada Malaysia is very pleased to be able to contribute to such a meaningful programme and as such, we have structured a campaign specifically for this purpose. Our Mega Sports Day campaign will not only see us contributing sports equipment to the children but also encourage shoppers to be part of a charity programme. To reward our online shoppers, we will be giving away shopping vouchers worth RM15, 000 as our way of saying thank you,” said Hans Peter Ressel, CEO of Lazada.

“We are happy that prominent organisations such as Samsung Malaysia Electronics and Lazada Malaysia chose our Pintar Programme as their CSR platform to bring positive changes to the lives of children. This contribution is most valuable to the children – we have Samsung donating tablets to enhance classroom learning for the children and we have Lazada inspiring them on the field through their donation of sports equipment. We hope to see more students excelling in sports and becoming more digitally-savvy through this generous campaign,” said Karimah Tan Abdullah, Chief Executive Officer of Pintar Foundation.

Are you ready to make a difference this year through online shopping? Head over to Lazada.com and purchase Samsung products to be part of this programme.

For more information, please visit www.lazada.com.my/samsung-official-store