Samsung Malaysia Sets Record With Malaysia’s First Launch of a Smartphone to Space

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Samsung Malaysia attempts an unprecedented stunt by launching its new Galaxy S10 into the stratosphere to commemorate the 10th anniversary of the Galaxy series

Yoonsoo Kim, President of Samsung Malaysia Electronics, officially introducing the new Galaxy S10 and S10+ to Malaysians for the first time.


Kuala Lumpur, 1 March 2019 – As far as celebrations go, it can be grand or it can be epic. Samsung Malaysia Electronics chose the latter to unveil the 10th instalment of its Galaxy S series, the Galaxy S10. Revealing its latest pride and glory for the first time at the highest of high streets in SkyAvenue, Genting Highlands, the Galaxy S10 and its variants were greeted by thousands of guests, fans and curious onlookers.


“The past decade has been illustrious for us – we have revolutionised the smartphone landscape by reinventing the device we hold firm in our palms and close to our hearts. We introduced many of the world’s firsts and what was once unimaginable, is now the norm. But we are far from resting on our laurels. Today, you will see that we have created a new standard for all of you who desire and expect more from your mobile companion. The Galaxy S10 is constructed with pragmatic intelligence and crafted to design perfection so people can unlock their potential and experience the world like never before. This is a very special year for us at Samsung because this is our tenth year of relentless innovation to bring you, the people, the next-generation smartphone,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.


To commemorate the 10th anniversary of the Galaxy series, Samsung took celebrations to a higher level by becoming the nation’s first smartphone brand attempting its first-ever flight stunt to the earth’s stratosphere. The precious cargo that is being launched 80,000ft above ground is none other than its newest smartphone, the Galaxy S10. Upon reaching that altitude, the Galaxy S10 is set to take an epic bird’s-eye shot of the earth that is brighter and more dynamic than any video taken on a smartphone – thanks to its pro-grade camera and capability to record videos in HDR10+.


Beyond the celebration, this epic attempt is also intended to demonstrate the Galaxy S10’s outstanding camera capabilities and to interact with the audience in an exciting and engaging manner. Throughout the Galaxy S10’s flight, the audience keeping tabs on-ground can join an online contest to predict where the Galaxy S10 will land by dropping a pin on the mapped locations. The pinned location closest to the Galaxy S10’s landing site will win a brand-new Galaxy S10. Known as “Be Unbeaten”, the contest will run from the launch day of 1st March 2019 until 4th March 2019, so netizens have the weekend to predict the landing site.


“This “Be Unbeaten” stunt is a reflection of our vision in Samsung – how we are constantly innovating to break boundaries and striving to reach greater heights. Globally, this is Samsung’s inaugural attempt and we at Samsung Malaysia are proud to be the first market in the world to attempt it. We will be propelling ten units to the stratosphere, so ten of the most accurate forecasters will win our brand new Galaxy S10. This is one epic contest you may just want to participate in!” added Kim.


Samsung Malaysia Electronics is thrilled to kick off the Galaxy S10 road show happening from 8th till 10th March 2019 at the location below:








Mid Valley Megamall, Kuala Lumpur



10:00am – 10:00pm






AEON Tebrau City, Johor Bahru



10:00am – 11:00pm (Friday & Saturday)
10:00am – 10:00pm (Sunday)






Queensbay Mall, Penang



10:00am – 10:30pm



The Samsung Galaxy S10 series is available at a recommended retail price from RM2,699 to RM 4,599. The devices will be offered in Prism White, Prism Black and Prism Green. Ceramic White and Ceramic Black will be available for the Samsung Galaxy S10+ in 512GB variants. Customers who purchase a brand-new Galaxy S10 series at the road show will be entitled to FREE exclusive gifts:


Galaxy S10e (128GB)

Galaxy S10 | S10+ (128GB)

Galaxy S10+ (512GB)


Galaxy Buds worth RM499



Galaxy Buds +
Screen Protection Plus
worth RM779



Galaxy Watch Active +
Screen Protection Plus
worth RM1,079




For more information on the brand new Samsung Galaxy S10, visit


To participate in Samsung’s epic “Be Unbeaten” contest, visit for more information.



Yoonsoo Kim, President of Samsung Malaysia Electronics, posing for photos with Samsung’s 10th and latest Galaxy S series.


From left to right
Hosea Heen, Head of Sales, IT & Mobile Business, Samsung Malaysia Electronics,
Yoonsoo Kim, President of Samsung Malaysia Electronics and
Liew Kian Ming, Head of IT & Mobile Business, Samsung Malaysia Electronics
presenting the latest Samsung Galaxy S10 and S10+ in Prism White, Prism Black and Prism Green.


Samsung Malaysia put on the “Greatest Show” to celebrate Galaxy’s 10th Anniversary and the launch of the Galaxy S10 series.


The audience and crowd at Skytropolis, Genting Highlands, look on as the Samsung Galaxy S10 is officially launched in Malaysia.

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