Samsung Unveils New Bespoke AI Appliances

Samsung ushers a new era of home innovation with its Refrigerator, Washing Machine, and All-In-One Smart Oven

(From L-R) Samsung Electronics Philippines Corporation (SEPCO) HA Product Marketing Head Chesca Villas, Abenson Marketing Head Apple Ma, Abenson HA Merchandising Head Cheng Del Mundo, SEPCO Head of Home Appliances Ramon Medina, Abenson WM Merchandising Manager Hana Badilla, Abenson REF Senior Merchandising Manager Moneth Manigbas, SEPCO HA GMA Sales Head Louiline Serrano, and SEPCO Key Account Manager for Abenson Jude Mendoza showcase the innovative technology of Samsung’s new Bespoke AI appliances at Abenson’s Greenhills Madison flagship store.

MANILA, Philippines – Samsung, a global leader in innovative technology showcased the next generation of smart home solutions in an exclusive event held at Abenson’s Greenhills Madison flagship store. Among its latest Bespoke AI appliances, Samsung unveiled their Side-by-side Refrigerator, Washing Machine, and All-In-One Smart Oven—all designed to meet the evolving needs of Filipino families.

Abenson is the biggest appliance and gadget store in the Philippines with more than 120 stores in Luzon, Visayas, and Mindanao and has been in the industry for 50 years.

With home appliances evolving to reduce the burden of household chores and add convenience to the lives of users, the accelerated development of these appliances is marked by the integration of AI technology that analyzes usage environments and executes optimal functions to significantly alleviate inconveniences associated with household tasks.

To that end, Samsung is developing its home appliances with this in mind – designed to be advanced electronic devices perfect for everyday living, and are now the easiest way to upgrade Filipino homes.

“Samsung’s mission is truly AI for All – we want more and more Filipinos to experience how AI can make their lives better and easier. Our AI-powered appliances are designed to make household tasks more efficient and enjoyable. By integrating advanced AI and SmartThings technology into our home appliances, we are enabling Filipino families to focus on what truly matters—spending more time together,” said Ramon Medina, Head of Home Appliances for Samsung Electronics Philippines.

An Immersive Experience of Seamless Connectivity

Samsung’s newly launched Smart Oven is the all-in-one kitchen solution for Filipino homes, designed to make meal preparation easier, simpler, and more enjoyable.

At the event, attendees got a firsthand look at Samsung’s appliances, particularly the All-In-One Smart Oven. Chef Kelvin Pundavel demonstrated its versatility in a live cooking demonstration, showcasing how this multi-functional device goes beyond reheating to air fry, grill, and convection oven—all in one. Designed for busy Filipino families, it enables healthy, delicious meals with minimal effort. Meanwhile, SmartThings Food offers guided recipes for a more enjoyable cooking experience, while embedded Wi-Fi and Simply Smart Control allow users to manage their cooking anytime, anywhere.

Guests also explored an experience zone that showcased Samsung’s fully connected smart home setup. The AI-powered washing machine provides an innovative approach to laundry with AI Ecobubble which smartly customizes laundry settings based on load size and fabric type. Utilizing innovative bubble technology, it penetrates fabrics deeply, saving up to 70% energy while ensuring up to 45.5% better fabric care. Its AI Wash feature further enhances efficiency by adjusting water, detergent, and wash times based on fabric softness and soil level.

Additionally, the spacious latest Side-by-side Refrigerator, equipped with SpaceMax™ technology and AI Energy mode, stood out for its combination of style, sustainability, and functionality. Equipped with SpaceMax™ technology and AI Energy mode, this refrigerator offers a generous 575-liter interior that maximizes storage without increasing external dimensions. Complementing these features, AI Energy mode optimizes compressor speed and defrost cycles, reducing energy consumption by up to 10% based on usage patterns.

Creating Smarter Homes for Filipino Families

Samsung continues to redefine the modern home through AI technology and SmartThings connectivity. By delivering greater convenience, personalization, and efficiency, Samsung’s smart appliances are transforming everyday routines, making them more enjoyable and effortless for every household.

As one of the country’s leading premium home appliance dealers, Abenson plays a key role in bringing these advanced solutions to more homes. With its wide network and commitment to quality service, Abenson makes smart, connected living more accessible to Filipino families.

This partnership reflects Samsung’s commitment to innovation, making these smart home solutions more accessible, easier to use, and sustainable—empowering Filipino households to embrace the future of connected living.

Upgrade your home today. Visit https://www.samsung.com/ph or head to any Abenson appliance store near you to explore the future of smart, connected living.